The Future of ContentJess Nichols
@smcsyd@utsengageI attended SMCSYD and UTSpeaks events this week around copyright content management. These are my thoughts around the future of online content.
Today everyone wants free and easily accessible content. Flickr: JeremyBrooks
The internet is a perfect platform for users to consume all the they want for free.Flickr: aperture_lag
This consumption method is flawed because not all content is really free.Flickr: MisterSnappy
Someone has generated the content with their own time, materials and resources.Flickr: AdamCohn
This is why we have copyright.Flickr: Horiavarlan
Copyright protects the rights of the original creator of content to allow them to choose how their content is distributed and reused.Flickr: Robsv
But the current copyright system isn't protecting the original creators as content can be downloaded in a single click without permission.Flickr: Kakafonie
At UTSpeaks, Michael Fraser suggested the development of a National Content Network (NCN).
The NCN would collate all content accessible in Australia (i.e. world wide content that is consumed in Australia)Flickr: lorises
It is a link library of all available content.Flickr: Cpchen
Which would be managed by the government.Flickr: cas_ks
There are so many reasons why an NCN isn't the right solution.Flickr: CJDaniel
The Government’s plans for Censorship.Flickr: 1000photosofnewyorkcity
It will be extremely hard to hold all content available.Flickr: vshioshvili
There is a high resourcing cost to ensure regulations are upheld.Flickr: jurvetson
And Users will not engage with a process that prevents them from easily accessing and consuming content.Flickr: drh
A possible solution to this is increasing the presence of Creative Commons.Flickr: giuli-o
Instead of people registering and restricting access to content, users identify rules around how their content is allowed to be used.Flickr: taminator
Not using a static, one-stop-shop library allows for scalability and flexibility of the system.Flickr: gorbould
It means the government won't own or control content.Flickr: dazzied
Not everyone wants to make a profit from all their work,Flickr: mindfulone
Some people want to share and collaborate to innovate and generate new content.Flickr: wwworks
(read me)There is a growing free culture.Flickr: zone41http://www.flickr.com/photos/zone41/3678992659/sizes/l/
And shutting off or restricting content will do more harm than good.Flickr: criminalintent
However there will always be a need for copyright.Flickr: horiavarlan
And there will never be one single solution to solve all content  management problems.Flickr: mikedefiant
But for a successful future in content managementFlickr: melindashelton
The responsibility lies with peopleFlickr: anirudhkoul
And their willingness to be open and collaborative with their content.Flickr: andrew_mc_d
Thoughts? Talk to me!@jessnicholshttp://www.jessnichols.com

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The Future of Content

  • 1. The Future of ContentJess Nichols
  • 2. @smcsyd@utsengageI attended SMCSYD and UTSpeaks events this week around copyright content management. These are my thoughts around the future of online content.
  • 3. Today everyone wants free and easily accessible content. Flickr: JeremyBrooks
  • 4. The internet is a perfect platform for users to consume all the they want for free.Flickr: aperture_lag
  • 5. This consumption method is flawed because not all content is really free.Flickr: MisterSnappy
  • 6. Someone has generated the content with their own time, materials and resources.Flickr: AdamCohn
  • 7. This is why we have copyright.Flickr: Horiavarlan
  • 8. Copyright protects the rights of the original creator of content to allow them to choose how their content is distributed and reused.Flickr: Robsv
  • 9. But the current copyright system isn't protecting the original creators as content can be downloaded in a single click without permission.Flickr: Kakafonie
  • 10. At UTSpeaks, Michael Fraser suggested the development of a National Content Network (NCN).
  • 11. The NCN would collate all content accessible in Australia (i.e. world wide content that is consumed in Australia)Flickr: lorises
  • 12. It is a link library of all available content.Flickr: Cpchen
  • 13. Which would be managed by the government.Flickr: cas_ks
  • 14. There are so many reasons why an NCN isn't the right solution.Flickr: CJDaniel
  • 15. The Government’s plans for Censorship.Flickr: 1000photosofnewyorkcity
  • 16. It will be extremely hard to hold all content available.Flickr: vshioshvili
  • 17. There is a high resourcing cost to ensure regulations are upheld.Flickr: jurvetson
  • 18. And Users will not engage with a process that prevents them from easily accessing and consuming content.Flickr: drh
  • 19. A possible solution to this is increasing the presence of Creative Commons.Flickr: giuli-o
  • 20. Instead of people registering and restricting access to content, users identify rules around how their content is allowed to be used.Flickr: taminator
  • 21. Not using a static, one-stop-shop library allows for scalability and flexibility of the system.Flickr: gorbould
  • 22. It means the government won't own or control content.Flickr: dazzied
  • 23. Not everyone wants to make a profit from all their work,Flickr: mindfulone
  • 24. Some people want to share and collaborate to innovate and generate new content.Flickr: wwworks
  • 25. (read me)There is a growing free culture.Flickr: zone41http://www.flickr.com/photos/zone41/3678992659/sizes/l/
  • 26. And shutting off or restricting content will do more harm than good.Flickr: criminalintent
  • 27. However there will always be a need for copyright.Flickr: horiavarlan
  • 28. And there will never be one single solution to solve all content management problems.Flickr: mikedefiant
  • 29. But for a successful future in content managementFlickr: melindashelton
  • 30. The responsibility lies with peopleFlickr: anirudhkoul
  • 31. And their willingness to be open and collaborative with their content.Flickr: andrew_mc_d
  • 32. Thoughts? Talk to me!@jessnicholshttp://www.jessnichols.com