The Give Plugin Brand and Product Development Story
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The document discusses the introduction of Give, a free donation plugin for WordPress, developed due to the lack of a suitable donation solution in the market. It highlights the essential features and requirements of the plugin, such as customizable donation forms, robust reporting, and user-friendly design. The development process includes creating wireframes, branding, and marketing strategies to ensure a successful launch.
The Give Plugin Brand and Product Development Story
- 1. givewp.com
- 4. INTRODUCING GIVE A Free Donation Plugin for WordPress
- 5. What is Give? A New Donation Plugin
- 7. Why?
- 8. Born from a Need • No “Go To” Donation Plugin –WooCommerce? EDD? Gravity Forms? – No. no. no.
- 9. Born from a Need • Promising Business Landscape – Large market opportunity – Benefit the community
- 10. Choosing a Business Model • Freemium • Free Base, Paid Add-ons • SaaS • Pay Only for Support • Combined Model
- 12. PLANNING Making an Idea a Reality
- 14. Plugin Requirements Easy to Use
- 16. Plugin Requirements Customizable Receipts & Emails
- 21. Plugin Requirements Import / Export Data
- 23. WIREFRAMES Planning for Good UI/UX
- 24. Wireframing • How a Page or Application Should be Built • No Rules, Only Guidelines • Never expect the desired experiences • Wireframes shows you an overview of the PLAN
- 25. Wireframes
- 26. Wireframes
- 27. Wireframes
- 28. PRODUCT DEVELOPMENT From Concept to Creation
- 29. Show rejected logos here Design + Code + Marketing
- 30. Branding • Start with Why? • What’s in a name? • The importance of a good logo • Cohesive branding from A-Z
- 35. WINNER!!!!
- 36. MVP Development • Minimum Viable Product (MVP) • Forking Best-in-Class GPL Plugins – EDD (engine) – WooCommerce / BuddyPress (templating) – Gravity Forms & WordPress SEO (UI/UX) • Custom Development • Website, Video, Demo
- 37. Pre-Release • Internal Testing and QA • Beta Campaign • Support Forum Setup • Documentation Creation • Influencer Outreach
- 38. Marketing • Full Website • Social Networks • WordPress.org • Influencer Outreach • Catchy Branding • Advertising
- 39. PRE-DEMO QUESTIONS Time to Open Up
- 40. DEMO TIME Time to See Give in Action