The good and the bad about exit-intent interactions for eCommerce websites #ecommday
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The document discusses the effectiveness of exit-intent interactions for ecommerce websites, emphasizing the importance of delivering value quickly to capture user attention. It outlines strategies such as building email lists, addressing objections in real-time, and reducing choices to improve conversion rates. Real case studies demonstrate significant conversion rate increases through tailored suggestions and limited options.
The good and the bad about exit-intent interactions for eCommerce websites #ecommday
- 1. The Good and the Bad of Exit-intent interactions for eCommerce websites
- 2. > Happy husband & father > Serial entrepreneur from Bucharest, Romania > Founded 4 companies (1 exit, 1 failure, 2 running) Valentin Radu CEO & founder Omniconvert (former Marketizator)
- 4. 1. The psychology behind exit-intent 2. Is this really working? 3. Real case-studies 4. Q&A’ s
- 5. ~30% of the visits on the eCommerce websites are <9 seconds
- 7. Attention Span The Golden Fish: 9 seconds Humans, back in 2000: 12 sec Oamenii, in 2013: 8 secunde Source: Institute of Biotechnology, 2013
- 8. We have to deliver value in less <10 seconds
- 12. In an area of around 150px x 200px
- 13. What do we remember?
- 14. The running in the Nazca desert after sandsurfing
- 15. When Marketizator won the 1st prize at Webstock awards
- 16. When I’ve reached Machu Picchu peak after 3 days of trekking
- 17. When my son was “meditating” at Buddha’s birth place
- 18. What grabs one’s focus?
- 19. What grabs one’s focus?
- 21. THE WINNING WEB EXPERIENCES ARE CREATING INTENSE EMOTIONS TO THEIR CUSTOMERS
- 22. Experience No emotions No action, low memorability Emotions Positive Negative Action, high memorability
- 23. How a web experience usually looks? The first trigger generates a dose of norepinephrine/dopamine big enough to generate an action Based on the “scent” of a reward, the user clicks and goes to the landing page If anywhere in the funnel there’s no obvious element that continues to deliver the promise of a future reward on the landing page, the user leaves The zero moment of truth lasts a few seconds: should I stay or should I go?
- 24. Is exit-intent really working?
- 25. Is exit-intent really working?
- 26. Is exit-intent really working?
- 27. Is exit-intent really working?
- 28. What can you do with exit-intent interactions for an eCommerce website?
- 29. 1. Build an email list
- 31. 2. Find out why your visitors are not buying with exit-intent surveys & logic branching
- 33. 3. Treat-objections in real-time
- 35. If the price is too high...
- 40. 6. Do real-time web personalization
- 41. The temperature in Bucharest is great Result: +60,4% conversions for that category
- 43. Recommended for you See more>
- 44. 8. Reduce the choices
- 45. Result: The revenue/visitor by 81.52%.
- 46. Choice Reduction
- 47. VS
- 48. Result: Consumers initially exposed to limited choices proved considerably more likely to purchase the product than consumers who had initially encountered a much larger set of options. 30% conversion rate 3% conversion rate
- 49. Source: Barry Schwartz Details: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice
- 50. Bfashion is a fashion eCommerce website present in 12 countries in Europe
- 51. Bulgarian website Shoes category Non-filter users +16% conversions
- 52. Czech website Dresses category Non-filter users +8% conversions
- 53. Greek website Shoes category Non-filter users +8% conversions
- 54. +18,60% Add to cart Rate 100% Statistical significance +14,2% Conversion Rate
- 56. >12k websites >3,5 BN visits / month
- 57. Thank You & Thank you! For more juicy & appealing presentations: www.omniconvert.com/blog