The Google Assistant - Macro View (October 2017)
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The document emphasizes the growing importance of chatbots and digital assistants in B2C marketing, projecting significant adoption by 2021. It discusses the transformative impact of conversational computing and the necessity for brands to optimize their presence on assistive AI platforms. Furthermore, it outlines key features of Google Assistant and encourages developers to create apps utilizing this technology to enhance user engagement.
The Google Assistant - Macro View (October 2017)
- 1. Client Conversation Guide Ido Green Developer Advocate OCT 2017
- 2. 87% of B2C marketers in the US believe chatbots and digital assistants will play a significant role in marketing before 2021. —eMarketer
- 3. Conversational computing is here to stay Technology breakthroughs enable a more natural conv. experience Popular platforms have made engaging with assistants mainstream Empowered users required customized support
- 4. Competition will intensify, often redefining your product category
- 5. Mobile-first changed our world in less than 10 years
- 6. Promotion and Distribution will need to be optimized for assistive AI
- 7. Brands will be assessed as people A conversational era • FUNNY • QUIRKY • SERIOUS
- 8. 8 Meet the Google Assistant Ask it questions. Tell it to do things. It’s your own personal Google, always ready to help.
- 9. Ready to help across 100M+ devices
- 11. Location & Context awareness Knowledge Graph Identity Payments Structured Data Markup Natural Language Understanding Machine Learning Individual speech recognition Built on cutting edge Google tech
- 12. 70% of requests are in natural language How much time is left on my banana bread? You’ve got 5 minutes and 12 seconds to go
- 13. Voice Typing Tap Google Lens Coming soon
- 14. Talk Tap Type
- 15. Helping you get things done Enjoy music & movies Listen to news Control devices around your home Communicate with others And more use cases through Actions on Google Order goods & services
- 18. JapaneseGerman A growing audience: languages FR French CA French Korean UK English AU English CA English US English
- 19. UI Options enable new use cases
- 21. Templates get you up and running * Only in US-English
- 22. Apps have transactional capabilities * US-only - Coming soon to the UK Google-Facilitated Payments Seamless Account Linking Re-engagement & Order Updates
- 25. Ok Google, talk to __________. Ok Google, connect me with __________. Ok Google, get __________.
- 27. Reach new users across 100M+ devices Benefit from first-mover advantage on a new uncrowded platform Authentically connect through a conversation with new and existing users Develop technical know-how and help shape the platform The time is right to build apps for the Assistant
- 30. Conversation is not just about information retrieval
- 31. To be assistive be everywhere your users are
- 32. Assistance is not just about voice
- 33. Interactions will move beyond keywords Weather San Francisco Today What’s the weather today?
- 34. How to get started
- 35. Find the micro-moments where you can become assistive I want to buy... I want to go... I want to know... I want to do...
- 36. I want to know... I want to go... I want to do... I want to buy...
- 38. Optimize your content for the Google Assistant
- 39. Explore: developers.google.com/actions NLP: dialogflow.com/google-assistant Developer community: g.co/actionsdev Our mailing list: assistant.google.com/developer Tools & partners : developers.google.com/actions/tools/ Useful Resources +GreenIdo @GreenIdo