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THE HUMAN ELEMENT
IN DIGITAL
Digital is
upon
us!
it’s the new normal.
Digital is in everything we do today.
In how we transact,
in how we entertain,
in how we unwind,
in how the next generation ‘thinks’!
Shopping…
Hanging out…
Finding your way…
Managing health…
Managing finances…
Serving customers…
Communicating…
Digital is in everything we do
And it’s nice!
Until…
Systems are all we see…
Coworkers are workflow…
Audience are profiles…
People are
Yes, a resource!
Contact stops at arm’s length…
…And, context is lost!
When processes and systems are
built to complete a transaction…
Can I talk to a human!
Do you even know
me?
it’s blind digital
…and, deaf!
Delight
Your Customers
Be Faster
than The Fastest
Make your Business
Infinite
IMPERATIVES OF DIGITAL BUSINESS
Lest we forget…
Delight
Your Customers
IMPERATIVE 1 OF A DIGITAL BUSINESS
Exceeding customer expectations is now
expected. Every interaction with the
customer must be designed and mapped to
ensure the right message at the right time.
And, Customers are people, beyond
rationality - with their own
psychological and emotional drivers
and motivations.
#Customer
#User
#Audience
#Target segment
#Prospect
#Reference
#Member
I’m not an ID, not a transaction!
#KnowThyCustomer
- Name
- Filed documents
- Relevant details
- Business relationship
- Past transactions
- Open complaint(s)
- Past feedbacks
- Recent events
Know your customers before reaching out to them! Understand
them when they reach out to you!
IMPERATIVE 2 OF A DIGITAL BUSINESS
Respond to any change with agility.
Whether it stems from the market,
competition, or even a single interaction
with a customer.
And, this agility goes beyond automation
and speed. It’s the ability to change and
respond in context, with smartness that
comes with People.
Be Faster
than The Fastest
Automation ≠ Digital
Automation can
work in preset
models
Digital means fast &
smart response to
situations
You need Smart Processes!
Ability to orchestrate in response to emerging situations,
without having to go to drawing board.
Respond to people v/s acting on robotic process.
You need Empowered Workers!
Ability to make smart decisions in response to emerging situations,
and alter the course of action as needed.
Power to people v/s Rigid preset models.
You need Superior Context!
Ability to see faces & situations, and ability to access relevant
content, to do what’s needed quickly.
Context for people v/s inaccessible information.
IMPERATIVE 3 OF A DIGITAL BUSINESS
An infinite workplace is where everyone
works, wherever they are with easy and
real time access, to whatever their work
demands.
And, an infinite business goes beyond
enterprise resources, encompassing
business ecosystem - enabling people
including employees, suppliers, partners &
customers to participate.
Make your
Business Infinite
Mobility can get you access.
Your enterprise needs to connect with
people.
Your processes need to connect beyond
internal resources, enable people to
collaborate - to connect with people inside
and out, with systems inside and out, and
with things.
Digital is all about Connect!
Touch interface is only an enabler.
Your enterprise needs to reach out and
touch.
Your processes need to evolve and involve.
Make them infinite.
Your processes need to touch customers
and partners as people, enabling them to
work with your people and systems toward
common goal.
Digital is all about Touch points!
Delight
Your Customers
Be Faster
than The Fastest
Make your Business
Infinite
People make a business DIGITAL.
HUMAN ELEMENT IS CORE TO DIGITAL.
LET PROCESSES INVOLVE & EVOLVE.
THE HUMAN ELEMENT
IN DIGITAL
About Newgen
Newgen Software is a leading global provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication
Management (CCM) and Case Management, with a global footprint of 1300+ installations in more than 61 countries with large, mission-critical solutions deployed at the
world's leading Banks, Insurance firms, BPO's, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers.
Newgen's Quality Systems are certified against ISO 9001:2008 and Information Security Standard, ISO 27001:2013. Newgen has been assessed at CMMi Level3.
Write to us:
USA & CANADA: info@newgensoft.com
INDIA: corpmktg@newgensoft.com
APAC: asiapac@newgensoft.com
EMEA: emea@newgensoft.com
For sales enquiry, dial:
USA & CANADA: +1 (202) 800 7783
INDIA: +91 11 40773769
APAC: +65 3157 6189
EMEA: +44 (0) 2036 514805, +973-1-619-8002 www.newgensoft.com

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The Human Element in Digital

  • 3. Digital is in everything we do today. In how we transact, in how we entertain, in how we unwind, in how the next generation ‘thinks’!
  • 11. Digital is in everything we do
  • 14. Systems are all we see…
  • 17. People are Yes, a resource!
  • 18. Contact stops at arm’s length…
  • 20. When processes and systems are built to complete a transaction…
  • 21. Can I talk to a human! Do you even know me? it’s blind digital …and, deaf!
  • 22. Delight Your Customers Be Faster than The Fastest Make your Business Infinite IMPERATIVES OF DIGITAL BUSINESS Lest we forget…
  • 23. Delight Your Customers IMPERATIVE 1 OF A DIGITAL BUSINESS Exceeding customer expectations is now expected. Every interaction with the customer must be designed and mapped to ensure the right message at the right time. And, Customers are people, beyond rationality - with their own psychological and emotional drivers and motivations.
  • 25. #KnowThyCustomer - Name - Filed documents - Relevant details - Business relationship - Past transactions - Open complaint(s) - Past feedbacks - Recent events Know your customers before reaching out to them! Understand them when they reach out to you!
  • 26. IMPERATIVE 2 OF A DIGITAL BUSINESS Respond to any change with agility. Whether it stems from the market, competition, or even a single interaction with a customer. And, this agility goes beyond automation and speed. It’s the ability to change and respond in context, with smartness that comes with People. Be Faster than The Fastest
  • 27. Automation ≠ Digital Automation can work in preset models Digital means fast & smart response to situations
  • 28. You need Smart Processes! Ability to orchestrate in response to emerging situations, without having to go to drawing board. Respond to people v/s acting on robotic process.
  • 29. You need Empowered Workers! Ability to make smart decisions in response to emerging situations, and alter the course of action as needed. Power to people v/s Rigid preset models.
  • 30. You need Superior Context! Ability to see faces & situations, and ability to access relevant content, to do what’s needed quickly. Context for people v/s inaccessible information.
  • 31. IMPERATIVE 3 OF A DIGITAL BUSINESS An infinite workplace is where everyone works, wherever they are with easy and real time access, to whatever their work demands. And, an infinite business goes beyond enterprise resources, encompassing business ecosystem - enabling people including employees, suppliers, partners & customers to participate. Make your Business Infinite
  • 32. Mobility can get you access. Your enterprise needs to connect with people. Your processes need to connect beyond internal resources, enable people to collaborate - to connect with people inside and out, with systems inside and out, and with things. Digital is all about Connect!
  • 33. Touch interface is only an enabler. Your enterprise needs to reach out and touch. Your processes need to evolve and involve. Make them infinite. Your processes need to touch customers and partners as people, enabling them to work with your people and systems toward common goal. Digital is all about Touch points!
  • 34. Delight Your Customers Be Faster than The Fastest Make your Business Infinite People make a business DIGITAL. HUMAN ELEMENT IS CORE TO DIGITAL. LET PROCESSES INVOLVE & EVOLVE.
  • 35. THE HUMAN ELEMENT IN DIGITAL About Newgen Newgen Software is a leading global provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) and Case Management, with a global footprint of 1300+ installations in more than 61 countries with large, mission-critical solutions deployed at the world's leading Banks, Insurance firms, BPO's, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers. Newgen's Quality Systems are certified against ISO 9001:2008 and Information Security Standard, ISO 27001:2013. Newgen has been assessed at CMMi Level3. Write to us: USA & CANADA: info@newgensoft.com INDIA: corpmktg@newgensoft.com APAC: asiapac@newgensoft.com EMEA: emea@newgensoft.com For sales enquiry, dial: USA & CANADA: +1 (202) 800 7783 INDIA: +91 11 40773769 APAC: +65 3157 6189 EMEA: +44 (0) 2036 514805, +973-1-619-8002 www.newgensoft.com