The hunger games mockingjay case study
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The Hunger Games: Mockingjay Part I was a 2014 American dystopian science fiction adventure war film directed by Francis Lawrence with Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth starring. It had a $125 million budget and was distributed by Lionsgate, grossing $714 million worldwide through its release in over 4,151 cinemas, promoted through various marketing campaigns including television, magazines, billboards, and partnerships with brands.
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The hunger games mockingjay case study
- 1. The Hunger Games : Mockingjay Part I • Production company – Color Force, Lionsgate • Funding – Lionsgate Studio Fund • Distribution – Lionsgate • Budget – $125 million • Box office gross – Domestic: $335,123,000 (46.9%) , Foreign: $379,079,848 (53.1%), Worldwide: $714,202,848, UK: $46,770,593 (6.5% of Worldwide Gross) • Director – Francis Lawrence • Actors - Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Donald Sutherland, Philip Seymour Hoffman • How many cinemas was it released at – 4,151 • How was it promoted – Television, Magazine, Billboards, Internet trailers, and a viral marketing campaign (TheCapitol.PN), partnerships with Subway, Mazda, Samsung, Doritos and Whole Foods. (Mazda and Doritos teamed up to make an app for iOS and Android). • Genre/style – Sci-fi Adventure/War film • Was it successful – Average 6.5/10 reviews, $589 million profit