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The IBM Software Story


March 4, 2010




                         © 2010 IBM Corporation
On a smarter planet,
    software is changing
    the way we live.

2                          © 2010 IBM Corporation
People consume only what
    they need, when they need it.




                   A leading international energy provider is launching an automated energy
                   management system that enables more than 300 industrial customers, 900
                   service providers and 11,000 households to better control their energy usage.

                   Users will be able to establish consumption protocols to minimize electricity
                   use in peak periods and to take full advantage of renewable
                   energy resources when available.

3                                                                                   © 2010 IBM Corporation
They know the best way
    from A to B.




                 The Singapore Land Transportation Authority is improving one of the most
                 modern, affordable and heavily used public transport networks in the world,
                 by adding an integrated payment option that can be used for the bus or the
                 train, plus parking and vehicle congestion charges. In the background, the
                 system studies the usage data to help design new schedules and routes that
                 will further reduce congestion.

4                                                                               © 2010 IBM Corporation
They access the best
    and brightest, from
    anywhere.




                   A medical imaging systems designer develops technology that enables
                   medical professionals to view medical images—such as X rays, computed
                   tomography scans and MRIs—via wired and mobile devices, including
                   laptops, smart phones and Web-enabled PDAs, which allows doctors who
                   are not physically on site to lend their expertise and provide medical
                   assistance – a breakthrough for the medical profession.

5                                                                              © 2010 IBM Corporation
They see hidden
    patterns.




                  A major health insurance company is creating a first-of-its-kind healthcare
                  data aggregation, covering 79 million enrolees, to provide information on how
                  people receive treatment for everything from a sore foot to an ailing heart.
                  This yields insights that empower companies to develop employee healthcare
                  plans which provide the highest-quality care at the best value.


6                                                                                © 2010 IBM Corporation
They recognize problems
    before it’s too late.




                 One of the largest school districts in Alabama is integrating disparate data
                 sources into an advanced warning system. Using this single, reliable source
                 of information, teachers will gain insight into the academic lifecycle of each
                 student and monitor student progress with increased visibility. The system will
                 enable teachers to address and resolve issues before they escalate, helping
                 steer students on the right path and reduce drop out rates.

7                                                                                 © 2010 IBM Corporation
Behind every one of these
    examples is a business,
    government or an
    industry that has used
    software in new ways.

8                           © 2010 IBM Corporation
Today, more than ever, organizations use software to
    enable every facet of their business.




               Business                     Software




9                                                      © 2010 IBM Corporation
But with new models and ways of working come
       new challenges...
                                                              Global integration and
Data everywhere                                               connectivity
As the world becomes more
                                                              As the world becomes more
instrumented, the challenge is
                                                              interconnected and as the
to get more out of the wealth
                                                              paradigm of the organization shifts
of new information—from managing
                                                              from multinational corporation
data to developing insights.
                                                              to globally integrated enterprise,
                                                              businesses can no longer afford to
                                                              operate as islands. More than ever,
                                                              they need to find ways to connect
                                                              both internally and externally.

New expectations
for value
Customer expectations have
never been higher: Personalized
service, delivered flawlessly.
                                        Business   Software



Differentiation through                                       Security risks
                                                              Technology has allowed work
people                                                        to move beyond physical locations
As always, it’s the capabilities and                          and brand offices.
ingenuity of the people in business                           It now exists on virtual platforms,
that deliver results. But today, it’s                         across dispersed teams and
about more than just those on your                            players. But the more data and
payroll—the greater opportunity                               information organizations make
is how well you can engage a                                  available to their internal audience,
worldwide ecosystem of employees,                             the greater the risk.
partners, suppliers, and customers
to help create new value.
 10                                                                       © 2010 IBM Corporation
And as a result, a new set of needs has emerged.



                             Turn information into
                                    insights

                               Increase agility

                                 Connect &
                                 collaborate

                              Enable business
                              service & product
             Business            innovation          Software
                               Drive enterprise
                                  operations
                               effectiveness &
                                  efficiency

                                Manage risk,
                                 security &
                                compliance




11                                                              © 2010 IBM Corporation
These needs range from building technology advantage
      to developing new strategic business solutions.
                                                        Business solutions
“ I need to make better use of my company’s
information. That means my company has
to do a better job managing data and content.
With timely access to clean data, we could
devise new ways to serve our customers.”                 Turn information into
                                                                insights         “ I need to create the processes and flexible
                                                                                 infrastructure our organization needs to react
                                                           Increase agility      more quickly to changing market conditions.”
“ I need better ways to connect my team to                   Connect &
improve their productivity and ability to make               collaborate
timely decisions. By connecting key processes
and enhancing collaboration, we can be more               Enable business        “ I need to deliver smarter products, services and
responsive to our customers and partners.”                service & product      capabilities more efficiently and reduce cost and
                                                             innovation          risk across the product and application lifecycle,
                                                                                 while also providing better service experiences to
                                                           Drive enterprise      my end customers.”
“ I need to create more efficiency within our                 operations
existing infrastructure. That starts with greater          effectiveness &
visibility and control across all of our operations—          efficiency
both IT and enterprise—and better management                                     “ I need to ensure that my organization is pro-actively
of our overall resources.”                                  Manage risk,         identifying all the different types of risks to our
                                                             security &          business, and that we have security and resiliency
                                                            compliance           plans in place to address any threat or disruption.”




                                                       Technology advantage
12                                                                                                                © 2010 IBM Corporation
Addressing these needs
     requires smarter software.




13                           © 2010 IBM Corporation
Turn information into insights



     Smarter software
     knows & acts.


                        The Carrefour Group, the premier retailer in
                     Europe, has been able to use IBM Software for
                    Business Intelligence to leverage its customers’
                        consumption patterns to establish the most
                   popular loyalty program in France, with nearly 14
                                                   million members.

14                                                          © 2010 IBM Corporation
Increase agility



     Smarter software
     adapts.


                           SMC, a mid-sized pneumatics supplier in
                   Singapore, was outgrowing its manual inventory
                     control processes. With software from IBM and
                   Initechs, SMC can now track thousands of parts
                    in real time, with 25% greater shipping capacity
                                          and 25% lower expenses.
15                                                          © 2010 IBM Corporation
Connect & collaborate



     Smarter software
     connects.

                   Shikoku Electric Power Company in Japan has
                            used IBM Software for Messaging and
                     Collaboration to implement a communications
                     system for company-wide knowledge sharing,
                   strengthened basic access control, and created
                          an environment of improved governance.

16                                                       © 2010 IBM Corporation
Enable business service and product innovation



     Smarter software
     monitors &
     controls.
                     McCarran International Airport in Las Vegas,
                  Nevada delivers a customer experience rated as
                      the best in the country, and has significantly
                   streamlined its entire operations, by using IBM
                    Software for Asset and Service Management.

17                                                          © 2010 IBM Corporation
Drive enterprise operations effectiveness and efficiency



     Smarter software
     optimizes.

                      To help manage growth, Swiss Re partnered
                      with IBM to improve their change and release
                     management by aligning software delivery with
                              business requirements, predicting IT
                       requirements, and automating processes to
                                   ensure quality and reduce errors.

18                                                          © 2010 IBM Corporation
Manage risk, security, and compliance



     Smarter software
     protects.

                         Allied Irish Banks worked closely with IBM
                       Business Partner RSM Partners to help them
                    rigorously enforce security as well as automate
                      administration and auditing for both their new
                     banking platform and its legacy environments.


19                                                          © 2010 IBM Corporation
At IBM, we believe software
     can make the world better,
     one client at a time.




20                            © 2010 IBM Corporation
A lot of other companies
     claim to do the same thing.
     But they don’t. They can’t.
     Their software doesn’t work
     like our software.


21                             © 2010 IBM Corporation
We know what it takes to
     solve our clients’ biggest
     challenges, and we’ve spent
     the last 50 years delivering
     software that is fueled by
     expertise, built for change,
     and ready for work.
22                              © 2010 IBM Corporation
Fueled by
     expertise
                                                                       Proof points
     We know software. But more importantly, because we’re IBM,        40 innovation centers worldwide,
                                                                       focused on solutions for dozens of
     we know how software connects to hardware connects to             industries
     services—and what it takes to make technology infrastructure      26,000 developers
     run.                                                              80 R&D labs
                                                                       4,000 patents in 2008
     But we also know how to apply software for real results. We       30,000 partners
     know industries, the world of business, and how work gets         World’s largest math department
     done. We know systems, both natural and man-made. We know         Largest middleware company in
     how the world really works, and what       it takes to make the   the world
     world work better.
23                                                                                       © 2010 IBM Corporation
Built for
     change
     Our software is open. Easily integrated. Flexible. Built with a    Proof points
     systems POV. Old, new. Ours, theirs. IBM software works with       100+ acquisitions
     what clients have today, and what they will need tomorrow.         300 SOA patents
                                                                        IBM contributes to over 150 open
     But we’re not just capable of change. We believe it’s not          source projects—more than any
                                                                        other company.
     enough to simply be ready for change when it happens. We           IBM has invested over $1B in
     have forward-looking labs and researchers whose sole purpose       Linux and open source, and
     is to help our clients be prepared for the future. Whether built   continues to invest several
                                                                        hundred million dollars annually.
     here or bought elsewhere, our software helps clients
     anticipate the needs of their business.
24                                                                                       © 2010 IBM Corporation
Ready for
     work
     We build software that’s robust. Industrial-strength. Proven.          Proof points
     Ready to scale. Whether for start-ups, Fortune 50 companies, or        60 laboratories worldwide that
                                                                            practice agile development, work
     entire governments, our clients can always count on our                hand in hand with clients, business
     software to deliver the impact.                                        partners and academia
                                                                            17,000 sales & 5,000 support staff
     But it isn’t just the code of our software that ensures our clients’   Testing solutions in innovation
     success. It’s also about the ongoing service we provide. We’ve         centers to ensure robustness
                                                                            before software goes live
     always been dedicated to our clients’ every success—big and
     small—and our teams work tirelessly alongside clients to apply
     software to solve their greatest challenges and create new value.
25                                                                                           © 2010 IBM Corporation
Fueled by                             Built for                              Ready for
     expertise                             change                                 work

     Business                              Prepared                               Dedicated
     – Deep industry knowledge             – Designed to help predict and         – More than the code, IBM delivers
                                             embrace change                         the personal service to apply
     – Applying our deep understanding
                                                                                    software to clients’ biggest
       of client needs, how business       – Solves short term challenges and
                                                                                    challenges
       works and how the world works to      take advantages of future
       the software we deliver               opportunities                        – Working with clients to anticipate
                                                                                    the needs of their business


     &                                     &                                      &
     Technology                            Open                                   Proven
     – Deep knowledge of software          – Flexible                             – Robust
     – Heritage of integrating hardware,   – Easily integrated with current and   – Industrial strength
       software and systems                  future infrastructure, inside and
                                                                                  – Ready to scale
                                             outside clients’ organizations
                                                                                  – Efficient
                                                                                  – Secure
26                                                                                                          © 2010 IBM Corporation
We deliver software that
             provides clients the capabilities
             required to transform their
             industries.

Energy and Utilities   Aerospace and Defense   Retail                    Messaging and Collaboration   Enterprise Content           Business Service
                                                                                                       Management                   Management
Transportation         Consumer Products       Education                 Unified Communications
Banking                Healthcare              Life Sciences                                           Application Infrastructure   Storage Management
                                                                         Social Software
Financial Markets      Telecommunications      Media and Entertainment
                                                                                                       Connectivity and             Security
Electronics            Government              Automotive                Data Management               Integration
Industrial Products    Insurance               Chemical & Petroleum                                                                 Design and Development
                                                                         Analytic Applications         Electronic Commerce
                                                                                                                                    Business Planning and
                                                                         Advanced Analytics            Portals and Mashups          Alignment
                                                                         Business Intelligence         Business Process             Product and Project
                                                                         Information Integration,      Management                   Management
                                                                         Warehousing and Master Data   Asset Management             Product and Software
                                                                         Management                                                 Lifecycle Management
                                                                                                       Network and Service
                                                                         Financial Performance &       Assurance
                                                                         Strategy Management



  27                                                                                                                                  © 2010 IBM Corporation
What’s your vision for your
     organization?

                             What’s your
                       biggest challenge?
     Let's talk.


28                                   © 2010 IBM Corporation

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The IBM Software Story

  • 1. The IBM Software Story March 4, 2010 © 2010 IBM Corporation
  • 2. On a smarter planet, software is changing the way we live. 2 © 2010 IBM Corporation
  • 3. People consume only what they need, when they need it. A leading international energy provider is launching an automated energy management system that enables more than 300 industrial customers, 900 service providers and 11,000 households to better control their energy usage. Users will be able to establish consumption protocols to minimize electricity use in peak periods and to take full advantage of renewable energy resources when available. 3 © 2010 IBM Corporation
  • 4. They know the best way from A to B. The Singapore Land Transportation Authority is improving one of the most modern, affordable and heavily used public transport networks in the world, by adding an integrated payment option that can be used for the bus or the train, plus parking and vehicle congestion charges. In the background, the system studies the usage data to help design new schedules and routes that will further reduce congestion. 4 © 2010 IBM Corporation
  • 5. They access the best and brightest, from anywhere. A medical imaging systems designer develops technology that enables medical professionals to view medical images—such as X rays, computed tomography scans and MRIs—via wired and mobile devices, including laptops, smart phones and Web-enabled PDAs, which allows doctors who are not physically on site to lend their expertise and provide medical assistance – a breakthrough for the medical profession. 5 © 2010 IBM Corporation
  • 6. They see hidden patterns. A major health insurance company is creating a first-of-its-kind healthcare data aggregation, covering 79 million enrolees, to provide information on how people receive treatment for everything from a sore foot to an ailing heart. This yields insights that empower companies to develop employee healthcare plans which provide the highest-quality care at the best value. 6 © 2010 IBM Corporation
  • 7. They recognize problems before it’s too late. One of the largest school districts in Alabama is integrating disparate data sources into an advanced warning system. Using this single, reliable source of information, teachers will gain insight into the academic lifecycle of each student and monitor student progress with increased visibility. The system will enable teachers to address and resolve issues before they escalate, helping steer students on the right path and reduce drop out rates. 7 © 2010 IBM Corporation
  • 8. Behind every one of these examples is a business, government or an industry that has used software in new ways. 8 © 2010 IBM Corporation
  • 9. Today, more than ever, organizations use software to enable every facet of their business. Business Software 9 © 2010 IBM Corporation
  • 10. But with new models and ways of working come new challenges... Global integration and Data everywhere connectivity As the world becomes more As the world becomes more instrumented, the challenge is interconnected and as the to get more out of the wealth paradigm of the organization shifts of new information—from managing from multinational corporation data to developing insights. to globally integrated enterprise, businesses can no longer afford to operate as islands. More than ever, they need to find ways to connect both internally and externally. New expectations for value Customer expectations have never been higher: Personalized service, delivered flawlessly. Business Software Differentiation through Security risks Technology has allowed work people to move beyond physical locations As always, it’s the capabilities and and brand offices. ingenuity of the people in business It now exists on virtual platforms, that deliver results. But today, it’s across dispersed teams and about more than just those on your players. But the more data and payroll—the greater opportunity information organizations make is how well you can engage a available to their internal audience, worldwide ecosystem of employees, the greater the risk. partners, suppliers, and customers to help create new value. 10 © 2010 IBM Corporation
  • 11. And as a result, a new set of needs has emerged. Turn information into insights Increase agility Connect & collaborate Enable business service & product Business innovation Software Drive enterprise operations effectiveness & efficiency Manage risk, security & compliance 11 © 2010 IBM Corporation
  • 12. These needs range from building technology advantage to developing new strategic business solutions. Business solutions “ I need to make better use of my company’s information. That means my company has to do a better job managing data and content. With timely access to clean data, we could devise new ways to serve our customers.” Turn information into insights “ I need to create the processes and flexible infrastructure our organization needs to react Increase agility more quickly to changing market conditions.” “ I need better ways to connect my team to Connect & improve their productivity and ability to make collaborate timely decisions. By connecting key processes and enhancing collaboration, we can be more Enable business “ I need to deliver smarter products, services and responsive to our customers and partners.” service & product capabilities more efficiently and reduce cost and innovation risk across the product and application lifecycle, while also providing better service experiences to Drive enterprise my end customers.” “ I need to create more efficiency within our operations existing infrastructure. That starts with greater effectiveness & visibility and control across all of our operations— efficiency both IT and enterprise—and better management “ I need to ensure that my organization is pro-actively of our overall resources.” Manage risk, identifying all the different types of risks to our security & business, and that we have security and resiliency compliance plans in place to address any threat or disruption.” Technology advantage 12 © 2010 IBM Corporation
  • 13. Addressing these needs requires smarter software. 13 © 2010 IBM Corporation
  • 14. Turn information into insights Smarter software knows & acts. The Carrefour Group, the premier retailer in Europe, has been able to use IBM Software for Business Intelligence to leverage its customers’ consumption patterns to establish the most popular loyalty program in France, with nearly 14 million members. 14 © 2010 IBM Corporation
  • 15. Increase agility Smarter software adapts. SMC, a mid-sized pneumatics supplier in Singapore, was outgrowing its manual inventory control processes. With software from IBM and Initechs, SMC can now track thousands of parts in real time, with 25% greater shipping capacity and 25% lower expenses. 15 © 2010 IBM Corporation
  • 16. Connect & collaborate Smarter software connects. Shikoku Electric Power Company in Japan has used IBM Software for Messaging and Collaboration to implement a communications system for company-wide knowledge sharing, strengthened basic access control, and created an environment of improved governance. 16 © 2010 IBM Corporation
  • 17. Enable business service and product innovation Smarter software monitors & controls. McCarran International Airport in Las Vegas, Nevada delivers a customer experience rated as the best in the country, and has significantly streamlined its entire operations, by using IBM Software for Asset and Service Management. 17 © 2010 IBM Corporation
  • 18. Drive enterprise operations effectiveness and efficiency Smarter software optimizes. To help manage growth, Swiss Re partnered with IBM to improve their change and release management by aligning software delivery with business requirements, predicting IT requirements, and automating processes to ensure quality and reduce errors. 18 © 2010 IBM Corporation
  • 19. Manage risk, security, and compliance Smarter software protects. Allied Irish Banks worked closely with IBM Business Partner RSM Partners to help them rigorously enforce security as well as automate administration and auditing for both their new banking platform and its legacy environments. 19 © 2010 IBM Corporation
  • 20. At IBM, we believe software can make the world better, one client at a time. 20 © 2010 IBM Corporation
  • 21. A lot of other companies claim to do the same thing. But they don’t. They can’t. Their software doesn’t work like our software. 21 © 2010 IBM Corporation
  • 22. We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work. 22 © 2010 IBM Corporation
  • 23. Fueled by expertise Proof points We know software. But more importantly, because we’re IBM, 40 innovation centers worldwide, focused on solutions for dozens of we know how software connects to hardware connects to industries services—and what it takes to make technology infrastructure 26,000 developers run. 80 R&D labs 4,000 patents in 2008 But we also know how to apply software for real results. We 30,000 partners know industries, the world of business, and how work gets World’s largest math department done. We know systems, both natural and man-made. We know Largest middleware company in how the world really works, and what it takes to make the the world world work better. 23 © 2010 IBM Corporation
  • 24. Built for change Our software is open. Easily integrated. Flexible. Built with a Proof points systems POV. Old, new. Ours, theirs. IBM software works with 100+ acquisitions what clients have today, and what they will need tomorrow. 300 SOA patents IBM contributes to over 150 open But we’re not just capable of change. We believe it’s not source projects—more than any other company. enough to simply be ready for change when it happens. We IBM has invested over $1B in have forward-looking labs and researchers whose sole purpose Linux and open source, and is to help our clients be prepared for the future. Whether built continues to invest several hundred million dollars annually. here or bought elsewhere, our software helps clients anticipate the needs of their business. 24 © 2010 IBM Corporation
  • 25. Ready for work We build software that’s robust. Industrial-strength. Proven. Proof points Ready to scale. Whether for start-ups, Fortune 50 companies, or 60 laboratories worldwide that practice agile development, work entire governments, our clients can always count on our hand in hand with clients, business software to deliver the impact. partners and academia 17,000 sales & 5,000 support staff But it isn’t just the code of our software that ensures our clients’ Testing solutions in innovation success. It’s also about the ongoing service we provide. We’ve centers to ensure robustness before software goes live always been dedicated to our clients’ every success—big and small—and our teams work tirelessly alongside clients to apply software to solve their greatest challenges and create new value. 25 © 2010 IBM Corporation
  • 26. Fueled by Built for Ready for expertise change work Business Prepared Dedicated – Deep industry knowledge – Designed to help predict and – More than the code, IBM delivers embrace change the personal service to apply – Applying our deep understanding software to clients’ biggest of client needs, how business – Solves short term challenges and challenges works and how the world works to take advantages of future the software we deliver opportunities – Working with clients to anticipate the needs of their business & & & Technology Open Proven – Deep knowledge of software – Flexible – Robust – Heritage of integrating hardware, – Easily integrated with current and – Industrial strength software and systems future infrastructure, inside and – Ready to scale outside clients’ organizations – Efficient – Secure 26 © 2010 IBM Corporation
  • 27. We deliver software that provides clients the capabilities required to transform their industries. Energy and Utilities Aerospace and Defense Retail Messaging and Collaboration Enterprise Content Business Service Management Management Transportation Consumer Products Education Unified Communications Banking Healthcare Life Sciences Application Infrastructure Storage Management Social Software Financial Markets Telecommunications Media and Entertainment Connectivity and Security Electronics Government Automotive Data Management Integration Industrial Products Insurance Chemical & Petroleum Design and Development Analytic Applications Electronic Commerce Business Planning and Advanced Analytics Portals and Mashups Alignment Business Intelligence Business Process Product and Project Information Integration, Management Management Warehousing and Master Data Asset Management Product and Software Management Lifecycle Management Network and Service Financial Performance & Assurance Strategy Management 27 © 2010 IBM Corporation
  • 28. What’s your vision for your organization? What’s your biggest challenge? Let's talk. 28 © 2010 IBM Corporation