The document discusses how the increasing number of applications each year is putting pressure on admissions offices to review applications more quickly. It notes that timing is important to enrollment numbers. While technology aims to help speed the review process, unintended inefficiencies can slow it down instead. The solution is to identify obstacles, bottlenecks, and use technology efficiently to increase the speed of application review while maintaining comfort and accessibility. This allows admissions officers to focus more on recruitment and yield instead of spending excessive time reviewing each application.