by Vanessa Turke & Jennifer Hols The Importance of  Client Discovery
So, you've decided to build a website...
Common pitfalls of Web development projects? 1. Undefined Requirements (SCOPE CREEP) 3. Assumptions/Misunderstandings 4. BUDGET!!!
Web Project PITFALLS What pitfalls have  YOU  come across???
Client:  "Build ________, please. We want it fast, on time and on (or below) budget, please". Dev Shop:  "OK. We can do that."    Client & Dev Shop:  "Now what...?"
Do you want a car, or a lawnmower?
Working with Submitted Requirements: 1)  Do initial review 2)  Gather information to provides context on users 3)  Create provisional user model 4)  Review requirements in detail & mark those with unclear user value 5)  Review marked requirements with team and investigate conflicts 6)  Prioritize any changes that will be recommended to be made
Mind-reading in  10 easy steps:
Maintaining Balance:
Tell me a STORY.
As a [user role], I want to [goal], so I can [reason].
Making Up-Front Contracts WHAT IS IT? A UFC is a mechanism by which you and the client (or anyone really) agree before a meeting, change order, additional work, etc. - EXACTLY what will be covered and how it will be executed.    THE RESULTS:  No mutual "mystification"  Make sure there is a clear understanding on both sides, in writing....benefits both parties REITERATE and RECONFIRM at every stage of the project Up-front contracts act as a detailed history for the project, and minimize misunderstandings
HAPPY HAPPY JOY JOY If you've followed all these steps, then how do you define project success? - Was the Discovery helpful? - DO A FORMAL FOLLOW-UP! - Happy Client - Happy Agency - Positive feedback from client and users  - Repeat Business - Referrals
THE MORNING AFTER Ongoing Support & Maintenance  Training Consulting Additional Phases
WASH, RINSE & REPEAT.

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The Importance of Client Discovery

  • 1. by Vanessa Turke & Jennifer Hols The Importance of  Client Discovery
  • 2. So, you've decided to build a website...
  • 3. Common pitfalls of Web development projects? 1. Undefined Requirements (SCOPE CREEP) 3. Assumptions/Misunderstandings 4. BUDGET!!!
  • 4. Web Project PITFALLS What pitfalls have YOU come across???
  • 5. Client: "Build ________, please. We want it fast, on time and on (or below) budget, please". Dev Shop: "OK. We can do that."   Client & Dev Shop: "Now what...?"
  • 6. Do you want a car, or a lawnmower?
  • 7. Working with Submitted Requirements: 1)  Do initial review 2)  Gather information to provides context on users 3)  Create provisional user model 4)  Review requirements in detail & mark those with unclear user value 5)  Review marked requirements with team and investigate conflicts 6)  Prioritize any changes that will be recommended to be made
  • 8. Mind-reading in 10 easy steps:
  • 10. Tell me a STORY.
  • 11. As a [user role], I want to [goal], so I can [reason].
  • 12. Making Up-Front Contracts WHAT IS IT? A UFC is a mechanism by which you and the client (or anyone really) agree before a meeting, change order, additional work, etc. - EXACTLY what will be covered and how it will be executed.    THE RESULTS: No mutual "mystification" Make sure there is a clear understanding on both sides, in writing....benefits both parties REITERATE and RECONFIRM at every stage of the project Up-front contracts act as a detailed history for the project, and minimize misunderstandings
  • 13. HAPPY HAPPY JOY JOY If you've followed all these steps, then how do you define project success? - Was the Discovery helpful? - DO A FORMAL FOLLOW-UP! - Happy Client - Happy Agency - Positive feedback from client and users - Repeat Business - Referrals
  • 14. THE MORNING AFTER Ongoing Support & Maintenance  Training Consulting Additional Phases
  • 15. WASH, RINSE & REPEAT.

Editor's Notes

  • #10: Vanessa:
  • #15: Vanessa / Jenny:  Client follow-up, what to do next, additional phases.
  • #16: Vanessa / Jenny: