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Ending Design
Revision Hell
NELA DUNATO
Ending Design Revision Hell
The work we create is not
intended for the clients, but
the users of that product.
design a
solution that
solves the
user’s problem
&
makes the
client money
OUR
JOB:
“Where did it
go wrong?”
Ending Design Revision Hell
We’re not doing clients,
or ourselves a favor by
offering multiple options.
“What do you like?”
is the wrong question to ask.
MISTAKE #1
Trading leadership
for hope
Ending Design Revision Hell
You can’t base your
business on hope alone.
Fear of the unknown
The worst culprit for the
clients’ insecurities.
BEAT THE FEAR OF
THE UNKNOWN WITH
TRANSPARENCY.
Explain how your process
works, and how to provide
relevant feedback.
If you can’t explain it to
other people, you don’t
understand how it works.
0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Pha
0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
T
0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress The
Developmen
Phase
WEBSITE DESIGN WELCOME GUIDE
pment Process
now what to expect in each phase, and how much involvement is required
h phase are provided on the following pages.
2
ototyping &
sign Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase
WEBSITE DESIGN WELCOME GUIDE
Development Process
, so you know what to expect in each phase, and how much involvement is required
ons of each phase are provided on the following pages.
e
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase
WEBSITE DESIGN WELCOME GUIDE
gn & Development Process
my process, so you know what to expect in each phase, and how much involvement is required
descriptions of each phase are provided on the following pages.
1
Research &
anning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase
Ending Design Revision Hell
Lead your clients through
your process so they can
imagine what it’s like.
Ending Design Revision Hell
Ending Design Revision Hell
Ending Design Revision Hell
Collect information
in advance and reduce
the need for feedback.
MISTAKE #2
Not presenting our
work properly
You need to be able to
support all your decisions
with solid arguments that
make sense to the client.
Ending Design Revision Hell
PRESENT
YOUR
WORK IN
CONTEXT.
PROVE YOU’RE A PRO AT EVERY STEP.
Ending Design Revision Hell
Ending Design Revision Hell
GET THE
CLIENT TO
CONFIRM
IN WRITING
Sell your solution
to the client.
Be clear from the
very beginning about
how you work.
“That’s great, but my clients
would never agree to this.”
You need confidence in your
work, and to present it as
a benefit to your clients.
Just because it’s a standard
practice, it doesn’t mean
it’s good for you.
REGULARLY
TEST,
ITERATE &
IMPROVE
YOUR
PROCESS.
Ending Design Revision Hell
neladunato.com
hi@neladunato.com
@nelchee
bit.ly / end  revision  hell

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Ending Design Revision Hell