The Jam Methodology by Claro Partners
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The document outlines a methodology for designing innovative services through a collaborative event known as a service jam, where participants rapidly address specific problems. It emphasizes a structured journey of identifying targets, understanding problems, brainstorming solutions, and refining ideas into actionable service designs. Clear guidelines and tools for presenting concepts, visual storytelling, and user experience considerations are also provided.
The Jam Methodology by Claro Partners
- 1. Tha Jam Methodology Tools and strategies to design innova/ve services Gunes Kocabag, Senior associate at Claro Partners
- 2. Jiri Belgium ABOUT CLARO PARTNERS Aldo Netherlands Rich USA Megan UK Mandy Lebanon Elisabeth Netherlands Gunes Turkey Abby USA Claro helps corpora/ons and startups to navigate disrup@ve shiBs in society and business, delivering service design and business innova@on
- 6. An interdisciplinary approach Product design Service design Industrial design Interac/on design Social design Opera/ons management Strategic management Ethnographic research SERVICE DESIGN
- 7. A service jam is an event where groups of bright, crea/ve people come together to solve a problem in a very limited /me.
- 10. 5. Summarise & present The jam journey 1. Choose your target 2. Iden/fy the problem 3. Find ini/al solu/on 4. Develop & refine solu/on
- 11. CHOOSE YOUR TARGET | PERSONAS
- 12. FEST%UP(SERVICE(JAM(BCN( Personas(Canvas( CHOOSE YOUR TARGET | PERSONAS FOOD( HOME( WORK( SOCIAL( ASPECTS(OF(LIFE(
- 13. IDENTIFY THE PROBLEM | RAPID OBSERVATION
- 14. IDENTIFY THE PROBLEM | MIND MAPPING
- 15. FIND INITIAL SOLUTION | BRAINSTORM
- 16. REFINE SOLUTION | SERVICE JOURNEY DISCOVER& JOIN& USE& SHARE& CLARO PARTNERS B Design the user experience USER&1:& USER&2:& USER&3:& NAME:! What will the user experience look like at each stage of the experience?! Then, think about the barriers and try to design potential solutions for them into the service! Use the cards and consider the questions throughout the experience!
- 17. REFINE SOLUTION | DESIGN YOUR BUSINESS MODEL
- 18. Deliverable overview What? The title of your project. Why? Explain the need. Why is this relevant to users? Be visual - present with a picture, collage, slides or video. Think real What would you need to make it real. Who are the people involved and affected by your service? How do you make money? Do you need partners? Elevator Pitch Your idea in 140 characters. The Service Show us what your service looks like. Make storyboards, user profiles and prototypes. You can use paper prototypes, digital mock-ups, or even CAD designs. Make your service as clear and attractive as possible. Who are you? Tell us about the team behind your project. Anything else? What else can you tell us? For SundayP yRoEuS sEhNouTld | h PavReO: JECT SUMMARY
- 19. PRESENT | PAPER PROTOTYPE
- 21. PRESENT | ROLE PLAYING
- 22. 5. Summarise & present The jam journey 1. Choose your target 2. Iden/fy the problem 3. Find ini/al solu/on 4. Develop & refine solu/on
- 23. Rules of thumb Start from somewhere Listen & build on Capture: post-‐its are your best friend Don’t get stuck with details Note down constrains but don’t let them constrain you Iterate
- 24. Global Service Jam 2015! 27 February to 1 March 2015 !
- 26. Thanks! @claropartners @cocabags #servicejam Gunes Kocabag| Senior associate gunes@claropartners.com