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Professor Mark Brown
Dublin City University
Barcelona
https://www.deviantart.com/tag/loneranger
23rdh March 2023
2023
2023
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
https://microlearnontario.ca
88% Online
20/03/2023
https://www.microcredseeker.edu.au
343
11
12
20/03/2023
93% Online
Dual Mode University
• 20,000 campus students
• 17,000 online students
• 1,000 worldwide students
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
Are micro-credentials right for my institution? If yes…
2. What type of institutional leadership is required?
1. How do you plan to strategically position them?
3. What type of internal structures are required?
4. What type of business models are required?
5. What could possibly go wrong?
1. How do you plan to strategically position them?
Spain
EU
Average
What are your strategic drivers?
Drivers Attractors
Micro-
credential
Force Field
Analysis
Future
of Work
Increase
Employability
New
Revenue
Skill
Gaps
Lifelong
Learning
Restraining
Force 1
•Example text
•Fill in your own
•Example text
Online
Learning
1. How do you plan to strategically position them?
Restraining Force 1
•Example text
•Fill in your own
•Example text
Value
of CPD
COVID
Crisis
Knowledge Economy Knowledge Society
Why?
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
1. How do you plan to strategically position them?
Where do they fit?
Credit-bearing
or not?
Stackable
or not?
Size?
Cost?
2. What type of institutional leadership is required?
Photo by Annie Spratt on Unsplash
“Get the right people on the bus
and in the right seats”
(Clayton Christensen, 2015)
2. What type of institutional leadership is required?
“We found that effective
leaders listen,
link, leverage
and then
lead,
in that order”
(Fullan & Scott, 2009, p. 97).
2. What type of institutional leadership is required?
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
Sets priorities
Is outcomes focused
Is evidence based
Makes clear who is responsible
Is strategically networked
Engages all staff across the
organisation
Is accountable
Is transparent
Zooms in and out
Shares ownership and
development plans with faculties
Manages the risks and rewards of
strategic partnerships
Is strongly team-focused,
pacesetting and transformative
2. What type of institutional leadership is required?
12 Principles for a Micro-credential Leadership Culture
(adapted from Fullan & Scott, 2009)
2. What type of institutional leadership is required?
Who provides governance?
Photo by Benjamin Child on Unsplash
3. What type of internal structures are required?
• Mainstreams
• Part of normal work
• Strong alignment to
macro-credentials
WEAKNESSES
WHAT ARE
YOUR
OPTIONS?
S O
W T
INTEGRATE INTO THE NORMAL FACULTY
STRUCTURES AND DELIVERY MODEL
STRENGTHS
CURRENT
STRUCTURES
• Less flexibility
• Added workload
• Limited disruption
to normal business
H1 Innovation
How do you decide?
3. What type of internal structures are required?
(Brown, 2022)
• Mainstreams
• Part of normal work
• Strong alignment to
macro-credentials
WEAKNESSES
WHAT ARE
YOUR
OPTIONS?
S O
W T
INCORPORATE INTO A CENTRAL DIGITAL
EDUCATION SUPPORT UNIT
INTEGRATE INTO THE NORMAL FACULTY
STRUCTURES AND DELIVERY MODEL
STRENGTHS
CURRENT
STRUCTURES
• Less flexibility
• Added workload
• Limited disruption
to normal business
• Greater coordination
• Builds on current
expertise
• Reduced burden placed
on academic staff
STRENGTHS
WEAKNESSES
• Less flexibility
• Added workload
• Limited disruption
to normal business
H1 Innovation
H1 Innovation
How do you decide?
3. What type of internal structures are required?
(Brown, 2022)
• Mainstreams
• Part of normal work
• Strong alignment to
macro-credentials
NEW
STRUCTURES
WEAKNESSES
ESTABLISH A PROFESSIONAL AND
CONTINUING EDUCATION UNIT
WHAT ARE
YOUR
OPTIONS?
S O
W T
INCORPORATE INTO A CENTRAL DIGITAL
EDUCATION SUPPORT UNIT
INTEGRATE INTO THE NORMAL FACULTY
STRUCTURES AND DELIVERY MODEL
STRENGTHS
CURRENT
STRUCTURES
• Less flexibility
• Added workload
• Limited disruption
to normal business
• Greater coordination
• Builds on current
expertise
• Reduced burden placed
on academic staff
STRENGTHS
WEAKNESSES
• Less flexibility
• Added workload
• Limited disruption
to normal business
• Specialist services
• Clear business owner
• Common business and
resource allocation model
WEAKNESSES
STRENGTHS
• Faculty disconnect
• Leveraging industry links
• Weaker nexus between
research and teaching
H1 Innovation
H1 Innovation
H2 Innovation
How do you decide?
3. What type of internal structures are required?
(Brown, 2022)
• Mainstreams
• Part of normal work
• Strong alignment to
macro-credentials
NEW
STRUCTURES
WEAKNESSES
ESTABLISH A PROFESSIONAL AND
CONTINUING EDUCATION UNIT
WHAT ARE
YOUR
OPTIONS?
S O
W T
CREATE A COMPLETELY SEPARATE
STANDALONE BUSINESS UNIT
INCORPORATE INTO A CENTRAL DIGITAL
EDUCATION SUPPORT UNIT
INTEGRATE INTO THE NORMAL FACULTY
STRUCTURES AND DELIVERY MODEL
STRENGTHS
CURRENT
STRUCTURES
• Less flexibility
• Added workload
• Limited disruption
to normal business
• Greater coordination
• Builds on current
expertise
• Reduced burden placed
on academic staff
STRENGTHS
WEAKNESSES
• Less flexibility
• Added workload
• Limited disruption
to normal business
• Specialist services
• Clear business owner
• Common business and
resource allocation model
WEAKNESSES
STRENGTHS
• Faculty disconnect
• Leveraging industry links
• Weaker nexus between
research and teaching
• Greater flexibility
• Adopts a commercial
business model
• Easier to establish
return on investment
WEAKNESSES
STRENGTHS
• Little cross subsidisation
• Outside of normal business
• Loss of academic
ownership
H3 Innovation
H1 Innovation
H1 Innovation
H2 Innovation
How do you decide? (Brown, 2022)
3. What type of internal structures are required?
4. What type of business models are required?
4. What type of business models are required?
• What are the risks?
• What are the real costs?
• Do you need to plan for an exit strategy?
5. What could possibly go wrong?
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
“Micro-credentials
should be in the service of
big ideas,
not as a big idea
in itself”
(adapted from Barnett, 2011)
Vision…
Photo by Ben Griffiths on Unsplash
The Leadership Imperative:  Developing a Successful Micro-credentials Implementation Strategy
https://eden-europe.eu/event/eden-2023-annual-conference-in-dublin/
#EDEN2023

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The Leadership Imperative: Developing a Successful Micro-credentials Implementation Strategy

  • 1. Professor Mark Brown Dublin City University Barcelona https://www.deviantart.com/tag/loneranger 23rdh March 2023
  • 7. Dual Mode University • 20,000 campus students • 17,000 online students • 1,000 worldwide students
  • 10. Are micro-credentials right for my institution? If yes… 2. What type of institutional leadership is required? 1. How do you plan to strategically position them? 3. What type of internal structures are required? 4. What type of business models are required? 5. What could possibly go wrong?
  • 11. 1. How do you plan to strategically position them? Spain EU Average What are your strategic drivers?
  • 12. Drivers Attractors Micro- credential Force Field Analysis Future of Work Increase Employability New Revenue Skill Gaps Lifelong Learning Restraining Force 1 •Example text •Fill in your own •Example text Online Learning 1. How do you plan to strategically position them? Restraining Force 1 •Example text •Fill in your own •Example text Value of CPD COVID Crisis Knowledge Economy Knowledge Society Why?
  • 14. 1. How do you plan to strategically position them? Where do they fit? Credit-bearing or not? Stackable or not? Size? Cost?
  • 15. 2. What type of institutional leadership is required? Photo by Annie Spratt on Unsplash “Get the right people on the bus and in the right seats” (Clayton Christensen, 2015)
  • 16. 2. What type of institutional leadership is required?
  • 17. “We found that effective leaders listen, link, leverage and then lead, in that order” (Fullan & Scott, 2009, p. 97). 2. What type of institutional leadership is required?
  • 19. Sets priorities Is outcomes focused Is evidence based Makes clear who is responsible Is strategically networked Engages all staff across the organisation Is accountable Is transparent Zooms in and out Shares ownership and development plans with faculties Manages the risks and rewards of strategic partnerships Is strongly team-focused, pacesetting and transformative 2. What type of institutional leadership is required? 12 Principles for a Micro-credential Leadership Culture (adapted from Fullan & Scott, 2009)
  • 20. 2. What type of institutional leadership is required? Who provides governance? Photo by Benjamin Child on Unsplash
  • 21. 3. What type of internal structures are required?
  • 22. • Mainstreams • Part of normal work • Strong alignment to macro-credentials WEAKNESSES WHAT ARE YOUR OPTIONS? S O W T INTEGRATE INTO THE NORMAL FACULTY STRUCTURES AND DELIVERY MODEL STRENGTHS CURRENT STRUCTURES • Less flexibility • Added workload • Limited disruption to normal business H1 Innovation How do you decide? 3. What type of internal structures are required? (Brown, 2022)
  • 23. • Mainstreams • Part of normal work • Strong alignment to macro-credentials WEAKNESSES WHAT ARE YOUR OPTIONS? S O W T INCORPORATE INTO A CENTRAL DIGITAL EDUCATION SUPPORT UNIT INTEGRATE INTO THE NORMAL FACULTY STRUCTURES AND DELIVERY MODEL STRENGTHS CURRENT STRUCTURES • Less flexibility • Added workload • Limited disruption to normal business • Greater coordination • Builds on current expertise • Reduced burden placed on academic staff STRENGTHS WEAKNESSES • Less flexibility • Added workload • Limited disruption to normal business H1 Innovation H1 Innovation How do you decide? 3. What type of internal structures are required? (Brown, 2022)
  • 24. • Mainstreams • Part of normal work • Strong alignment to macro-credentials NEW STRUCTURES WEAKNESSES ESTABLISH A PROFESSIONAL AND CONTINUING EDUCATION UNIT WHAT ARE YOUR OPTIONS? S O W T INCORPORATE INTO A CENTRAL DIGITAL EDUCATION SUPPORT UNIT INTEGRATE INTO THE NORMAL FACULTY STRUCTURES AND DELIVERY MODEL STRENGTHS CURRENT STRUCTURES • Less flexibility • Added workload • Limited disruption to normal business • Greater coordination • Builds on current expertise • Reduced burden placed on academic staff STRENGTHS WEAKNESSES • Less flexibility • Added workload • Limited disruption to normal business • Specialist services • Clear business owner • Common business and resource allocation model WEAKNESSES STRENGTHS • Faculty disconnect • Leveraging industry links • Weaker nexus between research and teaching H1 Innovation H1 Innovation H2 Innovation How do you decide? 3. What type of internal structures are required? (Brown, 2022)
  • 25. • Mainstreams • Part of normal work • Strong alignment to macro-credentials NEW STRUCTURES WEAKNESSES ESTABLISH A PROFESSIONAL AND CONTINUING EDUCATION UNIT WHAT ARE YOUR OPTIONS? S O W T CREATE A COMPLETELY SEPARATE STANDALONE BUSINESS UNIT INCORPORATE INTO A CENTRAL DIGITAL EDUCATION SUPPORT UNIT INTEGRATE INTO THE NORMAL FACULTY STRUCTURES AND DELIVERY MODEL STRENGTHS CURRENT STRUCTURES • Less flexibility • Added workload • Limited disruption to normal business • Greater coordination • Builds on current expertise • Reduced burden placed on academic staff STRENGTHS WEAKNESSES • Less flexibility • Added workload • Limited disruption to normal business • Specialist services • Clear business owner • Common business and resource allocation model WEAKNESSES STRENGTHS • Faculty disconnect • Leveraging industry links • Weaker nexus between research and teaching • Greater flexibility • Adopts a commercial business model • Easier to establish return on investment WEAKNESSES STRENGTHS • Little cross subsidisation • Outside of normal business • Loss of academic ownership H3 Innovation H1 Innovation H1 Innovation H2 Innovation How do you decide? (Brown, 2022) 3. What type of internal structures are required?
  • 26. 4. What type of business models are required?
  • 27. 4. What type of business models are required?
  • 28. • What are the risks? • What are the real costs? • Do you need to plan for an exit strategy? 5. What could possibly go wrong?
  • 30. “Micro-credentials should be in the service of big ideas, not as a big idea in itself” (adapted from Barnett, 2011)
  • 31. Vision… Photo by Ben Griffiths on Unsplash