The Menu 2013: A guide to harnessing the visual web
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The document discusses the increasing significance of images on the web, highlighting their ability to drive engagement and enhance cognition, with statistics showing a rise in total photos taken and engagement metrics. It outlines strategies for marketers to utilize the visual web through owned, paid, and earned media, focusing on real-time trends and interactive features. Additionally, it mentions various advertising methods and technologies that allow for enhanced consumer experiences and direct shopping within social media platforms.
The Menu 2013: A guide to harnessing the visual web
- 2. THE VISUAL WEB A LOOK AT HARNESSING THE WEB WE "SEE"...
- 9. IF IMAGES ARE SO INCREDIBLE... WHY NOW?
- 11. 2005
- 12. TOTAL PHOTOS TAKEN EVER 3.8 TRILLION TOTAL PHOTOS TAKEN IN 2012 380 BILLION 10%IN ONE YEAR
- 13. PHOTOS DRIVE ENGAGEMENT 53% more “Likes”... 104% more “Comments”...
- 14. THE INFINITE SCROLL Driving high engagement
- 16. JANUARY 2013 90% HIGHER THAN 1024x768 JANUARY 2011 85% HIGHER THAN 1024x768 JANUARY 2009 57% HIGHER THAN 1024x768
- 18. Retina = More Image a 60” HDTV 1920x1080 15” Macbook Pro Retina Display 2880x1800
- 19. HARNESSING THE VISUAL WEB. OWNED PAID EARNED
- 20. SOCIALLY DRIVEN AD UNITS Dynamically feed the most pinned images to align creative messaging to what is trending with consumers in real-time. PAID
- 21. IN-IMAGE ADVERTISING As the web becomes more visual, similar to other sponsorships, marketers will be adjacent to images based on contextual relevancy. PAID
- 22. CUSTOM FILTERS + BUTTONS Provide users unique filters and add-ons as they edit images through popular photo editing apps like Twitter, Flickr, and Photobucket. PAID
- 23. EARNED ANALYTICS •Pin to purchase •User engagement •Competitive benchmarks ENGAGEMENT •Respond to pins, comments, and tweets •Engage influentials PROMOTIONS •Enable across owned properties •Analyze entrants
- 24. EARNED
- 25. EARNED
- 26. EARNED
- 27. EARNED
- 28. EARNED ANALYTICS FOR INSTAGRAM Evaluate images based on hashtag usage, top filters, days of the week, rank by likes or comments, and more...
- 29. EARNED
- 30. INTERACTIVE IMAGES Add clickable tags to any image and share on social networks for consumers to gain an enhanced experience. OWNED
- 31. OWNED IN-STREAM SHOPPING Allow consumers to shop directly within their Facebook, Twitter, and social streams through posted images with interactive buttons.
- 32. OWNED TEXT TO NEWS Turn online news, blogs, and social streams into a video news format allowing users to lean back and watch their favorite content instead of having to read it.
- 33. HOTSPOTTING Turn online content, images, and videos into interactive and viral storefronts through hotspotting. OWNED Gray Hoodie
- 34. OWNED
- 36. To learn more and find out more companies we highlighted, download our 2013 Menu on slideshare.net/mediakitchen
- 37. THANK YOU