Kevin Suttle is a Flash Platform UX Architect who has been working with Flash for over 5 years. In his presentation, he discusses the current "battle for platform supremacy" between Flash and HTML5. However, he argues that users just want great content and experiences, and both Flash and HTML5 are capable of providing that. He outlines many new user experience focused APIs in Flash Player 10.1 for touch, gestures, accessibility and more. He advocates for an approach of "mobilizing, not minimizing" applications to provide adaptive experiences across devices using Flash technologies like AIR.