The Next Generation Website
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The document appears to be a slide deck from a presentation by David Stagg on the next generation of web sites and social media. Some of the key topics discussed include the future of search engines, location-based marketing, web apps replacing traditional apps, and measuring goals and ROI for businesses online. The presentation emphasizes that Facebook should not be used as a transactional tool for businesses and that the web is moving to feel more like applications instead of destinations.
The Next Generation Website
- 1. The NEXT-GENERATION WEB SITE SOCIAL MEDIA BREAKFAST FEBRUARY 11 DAVID STAGG Creative Director @dstagg schipul.com
- 2. CONTROL schipul.com
- 3. BRAND schipul.com
- 4. CUSTOMIZATION schipul.com
- 5. PROFESSIONALISM schipul.com
- 6. PORTABILITY schipul.com
- 7. APPLES Apples : Oranges : : Facebook : Your Business You cannot use Facebook as a tool to take transactions for your business or organization. schipul.com
- 8. WASPs Billionaires don’t need Facebook. schipul.com
- 9. IT’S LIKE HAVING A PARTY WITHOUT A PLACE. schipul.com
- 10. BUSINESSES CAN’T TOLERATE UNCERTAINTY. schipul.com
- 11. FACEBOOK IS STILL IMPORTANT. It’s a tool. Not a destination. schipul.com
- 12. THE WORLD’S LARGEST SEARCH ENGINES #1? #2? What’s the future of search? schipul.com
- 13. LINKS REPLACE LIKES Rivaling Google. schipul.com
- 14. LOCATION-BASED MARKETING Foursquare, Gowalla, SCVNGR, Facebook Places, Google Places, etc. schipul.com
- 15. LOCATION-BASED MARKETING “Where I go and what I do is part of my story.” “It allows me to ask or people to ask me about places I’ve been.” schipul.com
- 16. THE WEB AS AN APPLICATION The next generation website looks like what we conventionally know as a computer application. schipul.com
- 17. CHROME WEB APPS iPAD PRODUCTIVITY schipul.com
- 18. CR-48 schipul.com
- 19. CR-48 schipul.com
- 20. CR-48 schipul.com
- 21. WILL APPS EVEN EXIST IN THE FUTURE? “Content-specific device apps are, at best, going to be disrupted and, at worst, going to be phased out entirely.” —Jim Kerr, Mashable schipul.com
- 22. THE NEXT 2-3 YEARS Anyone? Bueller? Bueller? Anyone? schipul.com
- 23. YOUR CEO SAID THE PHRASE ‘ROI’ Ways to measure goals ahead-of-the-game schipul.com
- 24. schipul.com
- 25. bit.ly/urltool schipul.com
- 26. bit.ly/urltool schipul.com
- 27. COST SAVINGS How Schipul used our own human network to bring in clicks. schipul.com
- 28. THERE IS POWER IN THE PEOPLE YOU KNOW. schipul.com
- 29. AND AT THAT MOMENT, THE COMPUTERS BECAME SELF-AWARE. schipul.com
- 30. DAVID STAGG @dstagg facebook.com/davidstagg davidstagg.com