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Part I
Induction vs. Deduction: What’s Your Style? 
Big picture first? 
You form an overall 
impression first. Then 
you review details to 
check and possibly 
modify your 
impression. 
Small pieces first? 
You carefully 
observe details 
first. You use 
the details to 
form a central 
impression. 
Which one describes how you approach observation?
Both approaches work. Neither is better… 
but knowing which is more comfortable will help 
you to choose an effective strategy for observing 
and crafting your notes. 
If your approach is 
inductive 
• form your 
impressions 
• then look carefully 
to gather evidence 
from the 
environment 
• Caution: What you 
glean from the 
details may cause 
you to modify your 
first impression! 
If your approach is 
deductive 
• Carefully and 
thoroughly collect 
details 
• Organize the details 
into meaningful 
categories or chunks 
• Draw impressions 
from your details 
and use the details 
to support the 
impression.
Fixing on a Place: 
Identifying Concrete Physical Details
POSITIVE MOOD WORDS NEGATIVE MOOD WORDS 
Light-hearted Tense 
Playful Gloomy 
Tender Violent 
Enlightened Insidious 
Optimistic Pessimistic 
Liberating Confining 
Warm Cold 
Hopeful Hopeless 
Nostalgic Haunting 
Peaceful Nightmarish 
Welcoming Hostile 
Harmonious Suspenseful 
Trustful Foreboding 
Vivacious Painful 
Confident Threatening 
Idyllic Desolate 
Sympathetic Merciless 
Joyous Terrifying 
Dignified Barren 
Ecstatic Vengeful 
Empowered Heartbroken 
Inclusive
BUT…. 
The key is 
NOT 
TELLING 
Instead of 
using the 
atmosphere/ 
mood words, 
use details to 
SHOW the 
atmosphere.
Try It!
What do you see? 
Inductive: What is your impression of this room? 
What feeling do you get from it? 
Deductive: What details stand out to you? What 
impression do these details create? 
There is no right answer here. 
However, the picture of this room should 
have prompted you to think about the 
purpose of this room and the feeling you get 
from the artifacts in it as well as the color 
scheme.
People: Perception 
Look: Listen:
People Watching 101: 
It’s all about REACTIONS 
• To others 
• To the setting 
• To the environment 
Group vs. Individual 
• Are most people reacting similarly? 
• Are individuals reacting differently? 
Group dynamics 
• Supportive and comfortable? 
• Involved? 
• Focused? 
• Disinterested? Bored? 
• Tense?
Use your senses! 
 Sight: 
 Sound: 
 Smell ** 
 Taste 
 Physical sense (touch, texture, temperature)
Try It: 
http://www.youtube.com/watch?v=-m3yC_hhr3E 
Watch this short clip from a television sitcom, and pay special 
attention to the body and facial language of the actors. 
• What do they reveal? 
• What subtle and overt cues let you know what they are 
thinking?
Now you know what to look for, but 
how can you take notes in a room 
where you are not allowed to take 
notes or record? 
Plan ahead!
Think ahead about what you will be seeing and 
what it might look like: 
Structure of the Meeting: 
 Opening 
 Ritual 
 Organization 
 Parts/Sections 
 Artifacts (texts, symbols) 
 Closing
Preparation: 
 Draw a map ahead of time 
 Use the map to prompt memory 
after the meeting (fill in with 
details, impressions)
Brain Dump 
 Soak up as much information as 
you can while the meeting is going 
on 
Write down as many specific 
details as you can immediately 
after the meeting 
 Later (allow some time to pass), 
write your impressions

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The power of description part 1 for bb

  • 2. Induction vs. Deduction: What’s Your Style? Big picture first? You form an overall impression first. Then you review details to check and possibly modify your impression. Small pieces first? You carefully observe details first. You use the details to form a central impression. Which one describes how you approach observation?
  • 3. Both approaches work. Neither is better… but knowing which is more comfortable will help you to choose an effective strategy for observing and crafting your notes. If your approach is inductive • form your impressions • then look carefully to gather evidence from the environment • Caution: What you glean from the details may cause you to modify your first impression! If your approach is deductive • Carefully and thoroughly collect details • Organize the details into meaningful categories or chunks • Draw impressions from your details and use the details to support the impression.
  • 4. Fixing on a Place: Identifying Concrete Physical Details
  • 5. POSITIVE MOOD WORDS NEGATIVE MOOD WORDS Light-hearted Tense Playful Gloomy Tender Violent Enlightened Insidious Optimistic Pessimistic Liberating Confining Warm Cold Hopeful Hopeless Nostalgic Haunting Peaceful Nightmarish Welcoming Hostile Harmonious Suspenseful Trustful Foreboding Vivacious Painful Confident Threatening Idyllic Desolate Sympathetic Merciless Joyous Terrifying Dignified Barren Ecstatic Vengeful Empowered Heartbroken Inclusive
  • 6. BUT…. The key is NOT TELLING Instead of using the atmosphere/ mood words, use details to SHOW the atmosphere.
  • 8. What do you see? Inductive: What is your impression of this room? What feeling do you get from it? Deductive: What details stand out to you? What impression do these details create? There is no right answer here. However, the picture of this room should have prompted you to think about the purpose of this room and the feeling you get from the artifacts in it as well as the color scheme.
  • 10. People Watching 101: It’s all about REACTIONS • To others • To the setting • To the environment Group vs. Individual • Are most people reacting similarly? • Are individuals reacting differently? Group dynamics • Supportive and comfortable? • Involved? • Focused? • Disinterested? Bored? • Tense?
  • 11. Use your senses!  Sight:  Sound:  Smell **  Taste  Physical sense (touch, texture, temperature)
  • 12. Try It: http://www.youtube.com/watch?v=-m3yC_hhr3E Watch this short clip from a television sitcom, and pay special attention to the body and facial language of the actors. • What do they reveal? • What subtle and overt cues let you know what they are thinking?
  • 13. Now you know what to look for, but how can you take notes in a room where you are not allowed to take notes or record? Plan ahead!
  • 14. Think ahead about what you will be seeing and what it might look like: Structure of the Meeting:  Opening  Ritual  Organization  Parts/Sections  Artifacts (texts, symbols)  Closing
  • 15. Preparation:  Draw a map ahead of time  Use the map to prompt memory after the meeting (fill in with details, impressions)
  • 16. Brain Dump  Soak up as much information as you can while the meeting is going on Write down as many specific details as you can immediately after the meeting  Later (allow some time to pass), write your impressions

Editor's Notes

  • #3: Inductive or deductive—which are you? Think about your personality. Myers-Briggs (intuitive? Judger? Perceiver? Thinker) I’m a judgeer—get the big picture first. What are you? This determines how you approach an observation. Judger—make a decision about the general impression first—use details to answer, am I right? If you are a perceiver—use details to form an impression—collect information first and then decide. Judge--inductive
  • #5: Fixing on place: Taking in all the details—in an organized way. What are the elements? Date, time, exact location. Outside location. Room. People. Artifacts within the room (furniture). Physical description will support your overall impression. Drawing a sketch is often helpful—for gethering your thoughts and for moving describing them.
  • #6: General Atmosphere: Overall impression—colors the way you see everything.
  • #8: Picture of the inside of an empty room---describe it! How? What do you see? Doing this well will allow you to “hang” other details on it later.
  • #13: First without sound—then with sound.
  • #15: Structure of the meeting: chronological order—beginning middle end.