The product hierarchy of nestle
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The document outlines the product hierarchy of Nestle. It discusses the company's need family being health and good life. The product family is health care. It then lists various product lines, categories, types, and items within milk products, coffee, prepared dishes, and chocolates/confectionery. The product hierarchy shows how Nestle organizes its various food and beverage products into families, lines, categories, types, and individual items.
The product hierarchy of nestle
- 1. The Product Hierarchy Of Nestle’ Need Family : The need family of Nestle is “Health” Good Food Good life. Product Family: The product family of Nestle is Health Care.
- 2. Product line: Milk product- NESTLÉ MILKMAID Creations NESTLÉ a+ milk NESTLÉ MILKMAID NESTLÉ Slim Milk Coffee- NESCAFÉ CLASSIC NESCAFÉ My First Cup NESCAFÉ CAPPUCCINO NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE
- 3. Product Class or Product Category: Nestle Put all the Product in one class which related to each other under one Product Category. Prepared Dishes MAGGI 2-MINUTE Noodles MAGGI Dumdaar Noodles MAGGI Bhuna Masala MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI MAGIC Cubes MAGGI Masala-ae-Magic MAGGI Noodletz MAGGI Sauces MAGGI Pichkoo MAGGI Vegetable Atta Noodles MAGGI Vegetable Multigrainz Noodles MAGGI Imli Pichkoo Sauce
- 4. Product Types: Nestle has different Product types in Chocolate. NESTLÉ DARK CHOCOLATE NESTLÉ DARK CHOCOLATE Dry Fruits NESTLÉ Fudges NESTLÉ SELECTIONS Fine Chocolates NESTLÉ SELECTIONS Panned Dry Fruits NESTLÉ KITKAT NESTLÉ BAR-ONE NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ Milk Chocolate NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ MILKYBAR Crispy Wafer Item : Nestle has 5 variant of coffee and available in 4 size. So the Nestle has 5*4=20 items in Coffee.
- 5. Neslte Milk Products and Chocolates and Nutrition Beverages Prepared Dishes Confectionery NESTLÉ NESCAFÉ MAGGI 2- NESTLÉ DARK MILKMAID CLASSIC MINUTE CHOCOLATE NESCAFÉ My MAGGI NESTLÉ DARK NESTLÉ a+ milk First Cup Dumdaar CHOCOLATE NESTLÉ ACTIPLUS NESCAFÉ Probiotic Dahi MAGGI Bhuna CAPPUCCINO NESTLÉ Fudges Masala NESTLÉ EVERYDAY NESCAFÉ NESTLÉ MAGGI CUPPA Dairy Whitener SUNRISE SELECTIONS Fine Premium MANIA Chocolates NESTLÉ NESTLÉ NESCAFÉ MAGGI Healthy SELECTIONS EVERYDAY Ghee SUNRISE Soups Panned Dry NESTLÉ MAGGI MAGIC NESTLÉ KITKAT MILKMAID Cubes NESTLÉ NESLAC MAGGI NESTLÉ BAR- Masala-ae- ONE MAGGI NESTLÉ NESTLÉ Slim Dahi Noodletz MUNCH NESTLÉ NESTLÉ Slim Milk MAGGI Pichkoo MUNCH POP MAGGI NESTLÉ Milk Vegetable Atta Chocolate MAGGI Vegetable NESTLÉ Multigrainz Noodles MILKYBAR MAGGI Imli NESTLÉ Pichkoo Sauce MILKYBAR NESTLÉ MAGGI Pazzta MILKYBAR