The role of CIO in generating revenue
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The document discusses the evolving role of Chief Information Officers (CIOs) in driving revenue growth through digital transformation. It highlights the necessity for CIOs to develop a balanced skill set that includes business acumen, leadership, and change management, while advocating for digital strategies that enhance customer engagement. The document emphasizes the importance of collaboration with other executives and the need for continuous education to adapt to the rapidly changing digital landscape.
The role of CIO in generating revenue
- 1. The role of the CIO in generating revenue. Marcelo D e Sant is | C IO A C A D EMY
- 2. About Marcelo • Head of Information Systems and Business Services at Mondelēz Asia Pacific. • 15+ years of leading business transformation leveraging technology, processes and shared services across consulting, telco, financial services, pharmaceutical and FMCG industries. • A digital strategist driving the adoption of e-commerce, social and mobile to build profitable connections with consumer, retailers and brands. • A global leader that lived and worked in Asia Pacific, Latin America and North America. • MBA, Bachelor’s Degree on Computer Sciences & Certificate in Digital Marketing. • Actively support non-profits committed to improve the lives of disadvantaged children.
- 3. Digital provides a clear opportunity for CIOs to become revenue generators.
- 4. First, what is Digital Transformation ? “ The realignment of - or new investment - in technology and business models to more effectively engage digital customers at every touch-point in the customer experience lifecycle.”
- 5. Digital technologies are continuously shifting and growing.
- 6. Digital technologies enable new business models as well as transform internal business processes. Uber is a new business - and business model- connecting people’s need for a ride with drivers & their cars through an App in your smartphone. Google augments its customer experience and offers a same- day shopping service from local retail stores to your doorstep. ING humanizing the mobile banking experience. They let you log-in using your fingerprints and use your voice to command the mobile. Mondelez International making T&E mobile & paperless while simplifying and standardizing processes and systems.
- 7. Cost Control Enable new Business Models Market Disruptors Heightened Customer Demands Economic Impacts Aid with Business Problem Solving Governance, Regulation and Security Advances in Techonology (e.g., Cloud, CoIT, etc.) Optimize IT cost Manage Technology Disruptors IT Performance and Responsiveness Revenue Growth CIOs can lead the digital agenda but must shift focus to win the customer. Employees demands on BYOD Standardize business process
- 8. CMO are also equipped to lead digital agenda.
- 9. So … who is to lead ?So … who is to lead ?
- 10. The most capable
- 11. Capable means to have a balanced set of skills to collaborate across the business and deliver the results with excellence. Broad Knowledge / Ability to collaborate Specific Knowledge/ Specialization
- 12. 1- Business Acumen Acts as a CEO guiding, recommending and/or making business decisions at CxO level. Strong understanding of the financial, accounting, marketing and operational functions of the organization. Broad industry knowledge. 2- Leadership Takes a long-term view and acts as an entrepreneur for organizational change; builds a shared vision with others. Influences others to translate vision into action. 3- Stakeholder Management Achieves vision and goals by building consensus. Creates an atmosphere of collaboration and interdependence. Facilitates "win-win" situations. It is considered highly trustable by the organization. 4- Change Management Transitions individuals, teams, and organization to the desired future state while managing and resolving conflicts a in a positive and constructive manner. A point of view on the ones critical to collaborate across the organization.
- 13. 1- IT Mastery Consistently deliver excellent results on company transformation initiatives related to processes, systems and related infrastructure. Can articulate the value of IT investments in business terms. Makes employees productive, mobile and connected. 2- Business Process Management Leads the organization to think “process first”. Defines, implements, adopts and leverages business processes to ensure enterprise simplicity, agility and productivity. 3- S(ocial) M(obile) A(nalitics) C(loud) Provides leadership to customer and employee digital experiences. Leads the continued digitization of business models and processes leveraging social, mobile, analytics and cloud-enabled technologies. Masters Rapid Application Development methods to accelerate business results. 4- IT Security and Data Privacy Establishes and maintains the enterprise vision, strategy and program to ensure information assets and technologies are adequately protected. Advises and educates CxO on data privacy and security matters. A point of view on the ones critical to deliver results with excellence.
- 14. ① Business Acumen ② Leadership ③ Stakeholder Management ④ Change Management ① IT Mastery ② Business Process Mgt. ③ SMAC ④ IT Security & Data Privacy Bonus track: From the “T” to the “Pi”. Building a rounded digital executive Master the fundamentals of: ① Marketing ② Content Marketing
- 15. Mondelez story Marcelo D e Sant is | C IO A C A D EMY
- 16. Mondelez story – driving revenue growth through a digital consumer experience. The briefing … • Focus on gifting occasion. • A digital consumer experience that responds to the impulse of gifting and is: social, simple, fast & “anytime, anywhere”. • A win-win for brand, consumer and retailer.
- 17. Our journey: Entrepreneurship, collaboration, experimentation, results & lessons learnt. Set up XFunctional Digital Council Educate CxO Inventory Digital Assets Define Strategic Framework Identify Experiments Co-create w/startups & partners Deliver, learn & repeat 1 2 3 4 5 6 7
- 18. Key take away 1 Run enterprise IT better than anyone else. 2 Act as an entrepreneur. Have a vision on how digital will transform and grow your business – and know how to make it happen. 3 Focus on building support to the vision. Build the necessary CxO relationships - start with CMO- and invite them co-create with you. 4 Assemble a X-Functional team to support the execution – include agencies and startups - and learn how fast they work and deliver results. 5 Secure funding for selected experiments sponsored by CxO members. Make sure that you measure the results but also value the learning that you will get from them. 6 Educate, educate, educate; your colleagues and yourself. Learn from startups and agencies – digital continuously evolves.
- 19. You are already capable.