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The Service Automation Framework
FOR TRAINING PARTNERS
1WWW.SERVICEAUTOMATION.ORG
Introduction
Jan-Willem Middelburg
Regional Director Pink Elephant Asia
Author of the Service Automation Framework
and Chair of the Service Automation Framework
Alliance (SAFA).
2WWW.SERVICEAUTOMATION.ORG
Objectives of this Webinar
After this session, you should:
1. Know how to target and position Service Automation
2. Know which organizations that are working with the
Service Automation Framework
3. Understand key job roles that are involved in Service
Automation
4. Be aware of Service Automation Case Studies
5. Understand the Service Automation Framework in synch
with other APMG products
3WWW.SERVICEAUTOMATION.ORG
Section 1 The Service Automation
– One Year AnniversaryJan-Willem Middelburg
WWW.SERVICEAUTOMATION.ORG 4
1 Year of Service Automation
Exams
• 250+ Exams
• 15 Countries
Partners
• 7 Exam
Partners - ATO
• 5 Corporate
Partners
Articles
• 8 Webinars
• 5 Interviews
• 3 Case
Studies
WWW.SERVICEAUTOMATION.ORG 5
Service Automation Growth
The domain of Service Automation is growing quickly… Mainly
because of 5 Key Business Drivers:
1. Service Automation facilitates a scalable business model.
2. Service Automation assists companies in making data-driven
decisions.
3. Service Automation enables the design of user centric
services.
4. Service Automation automates unnecessary manual labor and
is more cost-efficient.
5. Service Automation provides a framework for consistently
exceeding user expectations.
WWW.SERVICEAUTOMATION.ORG 6
What does the Service
Automation accomplish?
WWW.SERVICEAUTOMATION.ORG 7
With a simple Framework
and Blueprint
WWW.SERVICEAUTOMATION.ORG 8
Many new automated
services are designed
WWW.SERVICEAUTOMATION.ORG 9
Section 2 How to Position Service Automation?
Jan-Willem Middelburg
WWW.SERVICEAUTOMATION.ORG 10
Service Automation fills an
important Gap
Service
Automation
RPA
App
Design
ITSM
Service Automation
combines:
 The process orientation of
IT service management
 The automation
component of robotic
process automation
 The design of self-service
applications
WWW.SERVICEAUTOMATION.ORG 11
The Framework is
beneficial for the following roles:
 Service strategists;
 Process consultants;
 Business consultants;
 Strategy consultants;
 Service delivery managers;
 Service designers;
 Enterprise architects;
 Operations managers;
 Service managers;
 Developers;
 Business analysts.
WWW.SERVICEAUTOMATION.ORG 12
Complementary APMG
products
WWW.SERVICEAUTOMATION.ORG 13
Example of the SAF
Blueprinting Approach
Sample Case:
 Large City want to automate citizen services
 Currently, most processes are done manually
 The city wants to start delivering service 24x7 through
a self service interface.
Example
 In this example, we look at the Passport Request
Process.
 203,113 annual passport request for the city that
need to be handled through various locations in the
city
14
15
Example – Passport Requests
16
Example – Passport Requests
1
17
Example – Passport Requests
2
18
Example – Passport Requests
3
19
Example – Passport Requests
4
20
Example – Passport Requests
5
Function of the Blueprint
The Service Automation Blueprint provides
 an overview of an automated services;
 separates the User from the services provider through a self-service
portal;
 provides the connections / interactions that deliver the service from
beginning till end;
 A business overview of any automated services
With the Service Automation Blueprint;
 Services are defined for the service catalogue;
 Workflows can be scripted into the technology interface;
 The Catalog of Services can be filled.
21
Section 3 How to get started…?
Jan-Willem Middelburg
WWW.SERVICEAUTOMATION.ORG 22
Get Started Yourself…
THE BLUEPRINT THE WHITE PAPER
WWW.SERVICEAUTOMATION.ORG 23
And Join the SAF Movement
WWW.SERVICEAUTOMATION.ORG 24
Guidance for ATOs
For existing ATOs, the regular procedures apply. For new
ATOs, APMG-International will issue accreditation.
Available now:
 Sample Exams and Rationales
 Syllabus and Accreditation Documentation
 Vanilla Course Materials
 Digital Exam vouchers
WWW.SERVICEAUTOMATION.ORG 25
Section 3 Q&A Session
WWW.SERVICEAUTOMATION.ORG 26
THANK YOU VERY MUCH
ATO BRIEFING
27WWW.SERVICEAUTOMATION.ORG

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The Service Automation Framework for Training Partners

  • 1. The Service Automation Framework FOR TRAINING PARTNERS 1WWW.SERVICEAUTOMATION.ORG
  • 2. Introduction Jan-Willem Middelburg Regional Director Pink Elephant Asia Author of the Service Automation Framework and Chair of the Service Automation Framework Alliance (SAFA). 2WWW.SERVICEAUTOMATION.ORG
  • 3. Objectives of this Webinar After this session, you should: 1. Know how to target and position Service Automation 2. Know which organizations that are working with the Service Automation Framework 3. Understand key job roles that are involved in Service Automation 4. Be aware of Service Automation Case Studies 5. Understand the Service Automation Framework in synch with other APMG products 3WWW.SERVICEAUTOMATION.ORG
  • 4. Section 1 The Service Automation – One Year AnniversaryJan-Willem Middelburg WWW.SERVICEAUTOMATION.ORG 4
  • 5. 1 Year of Service Automation Exams • 250+ Exams • 15 Countries Partners • 7 Exam Partners - ATO • 5 Corporate Partners Articles • 8 Webinars • 5 Interviews • 3 Case Studies WWW.SERVICEAUTOMATION.ORG 5
  • 6. Service Automation Growth The domain of Service Automation is growing quickly… Mainly because of 5 Key Business Drivers: 1. Service Automation facilitates a scalable business model. 2. Service Automation assists companies in making data-driven decisions. 3. Service Automation enables the design of user centric services. 4. Service Automation automates unnecessary manual labor and is more cost-efficient. 5. Service Automation provides a framework for consistently exceeding user expectations. WWW.SERVICEAUTOMATION.ORG 6
  • 7. What does the Service Automation accomplish? WWW.SERVICEAUTOMATION.ORG 7
  • 8. With a simple Framework and Blueprint WWW.SERVICEAUTOMATION.ORG 8
  • 9. Many new automated services are designed WWW.SERVICEAUTOMATION.ORG 9
  • 10. Section 2 How to Position Service Automation? Jan-Willem Middelburg WWW.SERVICEAUTOMATION.ORG 10
  • 11. Service Automation fills an important Gap Service Automation RPA App Design ITSM Service Automation combines:  The process orientation of IT service management  The automation component of robotic process automation  The design of self-service applications WWW.SERVICEAUTOMATION.ORG 11
  • 12. The Framework is beneficial for the following roles:  Service strategists;  Process consultants;  Business consultants;  Strategy consultants;  Service delivery managers;  Service designers;  Enterprise architects;  Operations managers;  Service managers;  Developers;  Business analysts. WWW.SERVICEAUTOMATION.ORG 12
  • 14. Example of the SAF Blueprinting Approach Sample Case:  Large City want to automate citizen services  Currently, most processes are done manually  The city wants to start delivering service 24x7 through a self service interface. Example  In this example, we look at the Passport Request Process.  203,113 annual passport request for the city that need to be handled through various locations in the city 14
  • 21. Function of the Blueprint The Service Automation Blueprint provides  an overview of an automated services;  separates the User from the services provider through a self-service portal;  provides the connections / interactions that deliver the service from beginning till end;  A business overview of any automated services With the Service Automation Blueprint;  Services are defined for the service catalogue;  Workflows can be scripted into the technology interface;  The Catalog of Services can be filled. 21
  • 22. Section 3 How to get started…? Jan-Willem Middelburg WWW.SERVICEAUTOMATION.ORG 22
  • 23. Get Started Yourself… THE BLUEPRINT THE WHITE PAPER WWW.SERVICEAUTOMATION.ORG 23
  • 24. And Join the SAF Movement WWW.SERVICEAUTOMATION.ORG 24
  • 25. Guidance for ATOs For existing ATOs, the regular procedures apply. For new ATOs, APMG-International will issue accreditation. Available now:  Sample Exams and Rationales  Syllabus and Accreditation Documentation  Vanilla Course Materials  Digital Exam vouchers WWW.SERVICEAUTOMATION.ORG 25
  • 26. Section 3 Q&A Session WWW.SERVICEAUTOMATION.ORG 26
  • 27. THANK YOU VERY MUCH ATO BRIEFING 27WWW.SERVICEAUTOMATION.ORG