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2009.1.23. mobizen The Speed of Mobile
The Future of Mobile is bright.  Everybody has mobile, and it is the first personal device.
Oh!!! You are not my client. Let me be honest with you.
That’s a BULL SHIT!!! The Mobile is stupid.
That’s a BULL SHIT!!! The Mobile is stupid. has been
Change fast. really fast.
I know you want to ask me “ Really?”
“ Yes, it does”
I know you want to ask me, again “ Are you sure?”
“ Yes, I am…………………………………………….………………………... in global”
The Device Life Cycle is getting longer, because of mobile tariffs. [ Device Life Cycle ] - Source : JP Morgan unit : Year
Premium Strategy of Device vendors Samsung LGE Sony Ericsson - Source :  한경닷컴
Korean Vendors has been success with touch – feature Phones. [ Haptic ] [ Viewty ] [ Instinct ]
This is S9401. Can you guess How much this  phone is?
$1482 NO Smart Phone NO Beauty
 
Why NOT  ‘Smart Phone?’
Because, They don’t have a platform.
 
1M 10M 100M 50M 30M
1M 10M 100M 50M 30M
Sun has a new platform, It is ‘JavaFX Mobile OS’.
Palm Announces Palm WebOS at CES, also Palm Pre.
Let’s go back to ‘Smart Phone’, again
The Smart Phone is the main stream.
Sony Ericsson & Motorola are failed in  smart phone market.
Smart Phone only vendors rush. Dell, lenova & ASUS are coming soon. M/S - Source :  Strategy Analytics
In 2009,  Smart Phone Lineup In Korea [ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]
We will have over 5 platfroms in this  year. + WIPI ?
The Smart Phone is the main stream. “ In 2015, Smart Phone volume will be bigger  than Normal Phone.”
The Smart Phone is the main stream. “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger  than Normal Phone.”
The Smart Phone is the main stream. But, it needs more time. “ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger  than Normal Phone.”
“ Smartphone Sales Slowing Down.” says Gartner.
T  옴니아 960,000 원 VS It doesn’t have a Data Plan
We have to  LITTLE BIT  calm down. Of course, We must prepare it.
It needs applications. Apple changed the rule.  OPEN MARKET!
- MS will have ‘Sky Market’ - Palm will have ‘Software Store’ - RIM will have ‘Store Front’ App Store Android Market MOSH
Everybody says “Open Market” SKT, LGT, Samsung…  Open  Market Open  Market
Telecom drive into ‘Open Market’? They already have walled garden. Do they  have a platform?
What is the Killer Application? What is the Killer Service?
Yes, We can’t skip the Browser stuff. WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish
Browsers are still fighting, also.
Fennec Alpha Version in N810. The browser has reached milestone 6 out of 8.
Apps Store permits 3 rd  party Browser. One more Browser, Hot Browser. They don’t have rendering engine. Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking
Palm Pre Browser is from WebKit
Image from  http://tkhwang.tistory.com/46
Image from  http://tkhwang.tistory.com/46 Multi - Touch
Image from  http://tkhwang.tistory.com/46 Bookmark Snapshot
Polaris(Infraware) meets KTF
Full Browser drives into smart gadget. What is the Mobile?
We have smart gadgets, also in Korea. Don’t forget Navigation, PMP & IPTV
These Paradigm changes Air. myLG070, Public WiFi, Femtocells
Wibro Egg coming soon.
Change really fast. Isn’t it?
However, Something slow.
Telecom want to keep ‘Walled garden’
There is no ‘Open Network’. It still has the Power of telecom.
People hates to spend money. Air charge is belong to Telecom.
Feature Phone is still bigger than Smart  Phone.
Something change fast.  Something slow. Something never been changed.
Our Client is human being. People have 2 hands, 10 fingers and 2 eyes.
We need to prepare the Mobile UX. Touch & New technology.
Mobile phone is a communication  device.
"45 per cent of US mobile users just  want to call people" by NPD Group
Mobile Device is not a PC
We are Korean. We have the different environment.
Let me give you an example, the M-mail. It is their Top mobile usage. WHY? Source : Nielsen Mobile
They have good environment. What do we have? Data Plan RIM Smart Phone Second Phone their employer  footing the bill   - Dual SIM
Mobile is ‘Time to Market’
Trend and user’s need are not the destination. They are departure.
Immediacy is more important than satisfaction in Mobile
Somewhere is Fast. Somewhere is slow. Somewhere is never moved. They are one river.
Accept the fast. Watch the slow.  Use the never moved one.
Korean Market?
Don’t worry. Korea is on the earth. We will change.
To more information : www.mobizen.pe.kr
AND, HAPPY NEW YEAR!!!

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The Speed Of Mobile