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The Squishy Future
of Content
Dave Olsen, @dmolsen
WVU University Relations - Web
Confab Higher Ed, November 2013
@dmolsen
dmolsen.com
THE SQUISHY FUTURE OF CONTENT

I. Where We Are
II. Opportunity to Reboot
III. Starting Small
IV. Content Choreography
V. Where We’re Going
I. WHERE WE ARE

http://flic.kr/p/87gkH5
Linear Workflow

THROW IN
SOME CONTENT

THINK ABOUT
USERS

DESIGN

FRONT-END

BACK-END

courtesy Ben Callahan, Sparkbox

LAUNCH!
Pixel Perfect Designs
http://flic.kr/p/8cPU9D
CONTENT GOES HERE
Linear Workflow

THROW IN
SOME CONTENT

THINK ABOUT
USERS

DESIGN

FRONT-END

BACK-END

courtesy Ben Callahan, Sparkbox

LAUNCH!
*facepalm*
http://flic.kr/p/69ZZhR
“My God, it’s full of devices...”

http:/
/flic.kr/p/gS7txD
It’s Overwhelming!

http://flic.kr/p/6qidN1
II. OPPORTUNITY TO REBOOT

http://bit.ly/1gwTc6V
futurefriend.ly
The Squishy Future of Content
stand-in slide
FLUID LAYOUT ANIMATION
http://flic.kr/p/9ux7kJ

Content Flows Like Water?
http://flic.kr/p/8AE4ha

glasses with chunky content
http:/
/flic.kr/p/fJ9GEX
The Reality: Chunky Water
http:/
/flic.kr/p/6DxS9D
Layout informs content.
Content informs layout.
this is really important...

Neither is more important
than the other.
a Future Friendly truth...

Our existing standards,
workflows, & infrastructure
won’t hold up.
“1 Deliverable” Workflow

CONTENT

UX

BACK-END

DESIGN

FRONT-END

courtesy Ben Callahan, Sparkbox
(
No More Pixel Perfection
http://flic.kr/p/8cPU9D
Process

Waterfall
Photoshop
Lorem Ipsum

The Death of Lorem Ipsum
http:/
/flic.kr/p/a2AZv1

http://flic.kr/p/7M8Uf5
We Need to Build Teams

WRITERS

DEVELOPERS

DESIGNERS

http://flic.kr/p/fhQFu
III. STARTING SMALL

http://flic.kr/p/bpVs1E
Identify a Small Project
http://flic.kr/p/5Tbchf
“1 Deliverable” Workflow

CONTENT

UX

BACK-END

DESIGN

FRONT-END

courtesy Ben Callahan, Sparkbox
styletil.es
Identifying Content Examples

http://flic.kr/p/6DhBCd
SELECT TYPES OF CONTENT CHUNKS

I. Media
II. Forms
III. Tables
IV. Maps
V. Carousels
stand-in slide
MEDIA ANIMATION
stand-in slide
FORM ANIMATION
stand-in slide
TABLE EXAMPLE
stand-in slide
TABLE EXAMPLE
stand-in slide
TABLE EXAMPLE
Exterminate the Carousels!

Exterminate the Carousel!
bit.ly/ZtqUmV
Developing a Component Style Guide

Styleguide

http://flic.kr/p/9VewrY
IV. CONTENT CHOREOGRAPHY

http://flic.kr/p/49YSYK
“1 Deliverable” Workflow

CONTENT

UX

BACK-END

DESIGN

FRONT-END

courtesy Ben Callahan, Sparkbox
Wireframing & Layout
ELEMENTS OF CONTENT CHOREOGRAPHY

I. Defining a Layout
II. Content-based Breakpoints
III. Content Layering
IV. Interdigitation
V. When to Remove Content
FINDING MEANING IN ORDER

I. Sequential Order
II. Visual Hierarchy
III. Associative Connections
IV. Usage Patterns
from “Responsive Layouts Beyond the Sidebar” by Jen Simmons
http:/
/responsivelayouts.jensimmons.com
Content-based Breakpoints

http://bit.ly/12xuLR1
CONTENT-BASED BREAKPOINTS: LINE LENGTH RULES
CONTENT LAYERING: MINIMIZING INFORMATION

III

{
only viewable after selecting an element...
CONTENT LAYERING: TAKE ADVANTAGE OF Z-INDEX

III

also only viewable after selecting an element...
INTERDIGITATION: CHANGE SOURCE ORDER BASED ON VIEWPORT

Title
Desc.
Buy!

Title
Description

Buy!

Specs
Related

Specs
changing order to encourage an action
Related
NEVER REMOVE CONTENT!

Exterminate the Carousel!
V. WHERE WE’RE GOING

http://flic.kr/p/8BPQ2q
Leaving Layout Behind
http://flic.kr/p/7V8ZUR
Ever Expanding Outlets for Content

http:/
/flic.kr/p/ejCiT2
http://bit.ly/15w4AZc
Content Shifting
http://flic.kr/p/96Hbsq
Dumb Blobs vs. Smart Chunks

http:/
/flic.kr/p/5DdC9v
Layout informs content.
Content informs layout.
Both inform architecture.
SUMMING UP

http://flic.kr/p/byKgrf
“1 Deliverable” Workflow

CONTENT

UX

BACK-END

DESIGN

FRONT-END

courtesy Ben Callahan, Sparkbox
OUR NEW PROCESS

I. Start Small: Chunks & Style
II. Prioritize Your Content
III. Wireframe in the Browser
IV. Content-based Breakpoints
IV. Profit
Real content is critical to
the entire process.
Be an advocate for it early & often.
This sh!t is complicated.
Don’t get discouraged.
Modern web design can’t be done by one
person. Find help, be helpful & reboot.
Maybe By Being Future Friendly...
http://flic.kr/p/7jWpEb
...and Forging Future-Ready Partnerships...

http://flic.kr/p/gidRPX
...we can find unicorns & rainbows.
http://flic.kr/p/agyEkb
building.seesparkbox.com
THANKS TO...

Ben Callahan
@bencallahan

Brad Frost
@brad_frost

Eileen Webb Chris Coyier
@webmeadow @chriscoyier

Doug Gapinski
@douggapinski
THANKS FOR LISTENING!
QUESTIONS?
@dmolsen
dmolsen.com

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The Squishy Future of Content