The Trends Toolkit
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The document outlines the importance of navigating complexity, sustainability, and global citizenship in the context of future business landscapes. It emphasizes the need for organizations to adopt a purpose-driven approach that integrates profit, planet, and people, alongside digital transformation and community engagement. Key trends and concepts such as hyper-connectivity, meaningful experiences, and betapreneurship are discussed as essential for thriving in the 21st century.
The Trends Toolkit
- 1. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL kjær GLOBAL Screenshot:HumanFaceofBigDataBook NAVIGATING IN THE SMART SOCIETY Tomorrow’s Global Citizens and Digital Creativity #PlanToSucceed
- 2. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 1) Navigating in a complex world 2) The Trend Atlas 2030+ 3) Connecting the dots 4) Conclusion 5) The Trend Management Toolkit 6) Vote on the future + Q&A Image:www.enisa.europa.eu AGENDA - The future is not somewhere you go - you create the future
- 3. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL Born in Denmark, Kjaer’s Scandinavian roots inform her value system and she strongly believes that the business case for the ‘betterness’ will drive 21st century society. Her socioeconomic and cultural insights span everything from money, transport, technology and sustainability to work, health, FMCG and ‘the next big thing’ in consumer culture. She is head of London-based trend management consultancy Kjaer Global, her clients include Accenture, BBVA, Dell, Ericsson, IKEA, McKinsey, Marks & Spencer, P&G, Sony, Telefonica, Toyota, T-Systems and Unilever. A frequent keynote speaker at business schools and international conferences, she is a figurehead in the global forecasting community. Kjaer feature regularly in the world’s media and has authored and contributed to a variety of international titles. Her most recent book The Trend Management Toolkit on innovation and entrepreneurship has just been published by Palgrave Macmillian. BIO - Anne Lise Kjaer - futurist, author and founder of Kjaer Global - London alk@kjaer-global.com
- 4. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL FamilyHolidayinNorway-Photo:HaraldBrekke Hyper-connectivity and over-consumption Mindfulness and meaningful experiences NAVIGATING COMPLEXITY SanFranciscoMuseumofModernArt-Rendering:Snøhetta
- 5. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 4CornersHousebyAvantoArchitects XXX Q: HOW WILL OVERALL BUSINESS PERFORMANCE BE MEASURED BY 2030? The focus will be on: a) Profit b) Planet (Sustainability) and People (Social Capital) a) Purpose b) By all 4: People, Planet, Purpose and then Profit POLL QUESTION 1
- 6. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL Photo:SchoolofLifeLondon TalkhouseCoffee–Source:Brain’sCoffeeSpot THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE Organisations need to rethink why they exist and why people should engage with them
- 7. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL THE 4P BUSINESS MODEL Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance RIGHT (Intuition & Vision = The Possibilist) LEFT (Facts & Logic = The Pragmatist) WholeBrainThinkingModel–KjaerGlobal© 1. SCIENTIFIC (Profit) 2. SOCIAL (People) 3. EMOTIONAL (Planet) 4. SPIRITUAL (Purpose) 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
- 8. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 4.SPIRITUAL3.EMOTIONAL2.SOCIAL1.SCIENTIFIC Foodie Culture Health = Wealth Good Cause Work/Life Balance Brand Engagement Glocalisation Public Policies Green Growth Climate Change Hyper Urbanisation Cultural Consumption Inclusive Design The Real Thing Intelligent Reduction Smart Living Rising Economies Happiness HuntingThe Good LifeMindfulness Social Capital QUALITY OF LIFE No Age Society Free-Range Parents Redefin e d Families Digital Natives Female Factor Global Citizens Active Leisure Education 4.0 Clean Tech Cloud Intelligence The Global Brain Dialogue Driven The Big Society Thinking Cities Bio Revolution Creative Class BetapreneurshipCollaborative Communities Innovation Hubs Health Challenges Crowded Planet Bio Diversity Turbulent Markets Considered Consumption Resource Shortage One Planet Living Radical Openness Purpose Driven Leadership Soft Power Lifelong Learning Authentic Storytelling UNIVERSAL AWARENESS WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD ORGANISATIONS ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICSTECHNOLOGY COMMUNICATION SOCIAL STRUCTURES New Models Enoughism TREND ATLAS 2030+TREND ATLAS 2030+ 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC UNIVERSAL VALUES CARING ORGANISATIONS MEANINGFUL EXPERIENCES POLITICS & LEGISLATIONS ENVIRONMENT A BETTER WORLD QUALITY OF LIFE TECHNOLOGY ECONOMIC DRIVERS PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION POSITIVE WELLBEING kjær GLOBAL
- 9. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL GLOBAL SOCIETY DRIVERS * RADICAL OPENNESS * DIGITAL TRANSFORMATION * SMART CITIES * CONNECTED LIVING * GLOBAL CITIZENS * BETAPRENEURSHIP * SOCIAL CAPITAL * THE GOOD LIFE 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
- 10. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL Q: WOULD YOU RECOMMEND YOUR ORGANISATION TO A FRIEND? a) Absolutely, I share my company’s values and ethos a) Yes, but other companies are performing much better in this field a) I would not POLL QUESTION 2
- 11. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL RADICAL OPENNESS - Total Transparency & Reputation Management Companies are well-placed to make a positive difference to people’s lives when they are transparent GEfinalist-BestFortune500BrandonSocialMedia2014 beyondtransparency.org
- 12. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL DIGITAL TRANSFORMATION - Easy Access & Multi-Channel TescoHomePlusIKEAAugmentedRealityApp Digital transformation is not a destination but a journey in which technology is key to high performance AccentureInfographic:DigitalTransformation
- 13. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 4CornersHousebyAvantoArchitects XXX POLL QUESTION 3 Q: DO YOUR CEO AND LEADERSHIP TEAM COMMUNICATE VIA TWITTER? a) Yes, they are engaged with Social Media b) Some of them, but they are infrequent users c) No, not at all and they have no plans to do so
- 14. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow SMART CITIES - Mega Cities & Real-time Solutions CitymapperBestApp2014
- 15. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL ElectroluxSmartPlate Nest.com Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit CONNECTED LIVING - Internet of Everything (IoE) & Meaningful Analytics ConceptiWatch GoogleGlass
- 16. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL GLOBAL CITIZENS - Hyper Mobility & Talent Rally The right talent is the most critical factor to innovation and business growth according to 97% of CEOs 1985-2010 GLOBAL WORKFORCE 2.0 2010-2020 GLOBAL WORKFORCE 3.0 Source:GlobalTalentRally,CIFS,2010
- 17. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 4CornersHousebyAvantoArchitects XXX POLL QUESTION 4 Q: IS YOUR COMPANY PREPARED FOR THE GLOBAL CITIZENS? a) Yes, we are currently implementing a 2020 talent strategy b) We are aware of talent shortage and have a strategy in the pipeline c) No, we have no strategy in the pipeline
- 18. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL BETAPRENEURSHIP - Disruptive Innovation & Creative Communities Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness www.ifixit.com
- 19. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL Increasingly, design briefs will evolve around new innovation models incorporating the 4Ps SOCIAL CAPITAL – Circular Economy & Sharing Communities Source:thegreatrecovery.com2013 Photo:TowardsaSharingeconomy:CollaborativeConsumption,PublishedUK2011
- 20. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL THE GOOD LIFE - Betterness & Authentic Storytelling Photo:TheSchoolofLifeLondon As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged
- 21. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL 4CornersHousebyAvantoArchitects XXX POLL QUESTION 5 Q: HAS YOUR ORGANISATION DONE A GOOD JOB IN PREPARING YOU FOR THE FUTURE? a) Yes b) No c) They are ready but I am not d) I am ready but they are not
- 22. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL CONNECTING THE DOTS ‘ME’ Drivers ‘WE’ Drivers GLOBAL SUSTAINERS INCLUSIVE VISIONARIES CREATIVE COLLABORATORS TECHNOLOGY OPTIMISERS THE 4Ps MindsetMap2014©KjaerGlobal People Planet Profit Purpose ENGAGEMENT The Good Life TRUST Radical Openness Emotional Touch PointsRational Touch Points MOBILITY Global Citizens COLLABORATION Urbanisation MULTI-CHANNEL Digital Transformation ACCESS Smart Living DISRUPTION Betapreneurship COMMUNITY Social Capital TRUST Radical Openness
- 23. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL kjær GLOBAL kjær GLOBAL CONCLUSION Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>> Photo:IBMSmarterCitiescampaignbyOgilvy 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL
- 24. kjær GLOBAL 12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL PLAN THE FUTURE WITH MY BOOK kjær GLOBAL TOOLKIT HIGHLIGHTS - Key trend forecasting methods - How to spot trends - Create your own Trend Atlas - Using a Trend Toolkit - Major trends to 2030+ - Future scenarios & tomorrow’s people - Trend Management in action - Case studies alk@kjaer-global.com Save 30% - code: PM14THIRTY on www.pagrave.com