The Use of Social Media in Business part 1
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The document outlines the agenda for a seminar on the use of social media in business, focusing on its impact on consumer preferences and marketing strategies. It includes definitions, projections of social media user growth, and discussions on management and engagement strategies. Additionally, it prompts participants to review a Forbes article and share their experiences with social media in relation to sales.
The Use of Social Media in Business part 1
- 1. THE USE OF SOCIAL MEDIA IN BUSINESS PART 1 ROBERTO PAVEZ MSYS558 SEMINAR LEADERSHIP
- 2. AGENDA Class #1 Introduction Definition Projections Discussion 1 Class #2 Social Media Today Study Cases Social Media Classification Drivers History Discussion 2 Class #3 Benefits Issues Social Media Management Social Media Management Skills Discussion 3
- 3. INTRODUCTION • Social media influence consumer preference: • Preferences • Purchase decision • and worth of mouth • Communicate with customer and improve their experience. • Marketing strategies to reach customer • Potential benefits. • Companies are in a early stage • Social Media management.
- 4. DEFINITION • In a business context “The technological component of communications transactions and relationship building functions of a business which leverage the network of customers and prospects to promote value Co-creation” Andzulis, Panagopodos and Rapp
- 6. PROJECTIONS This statistic shows the number of social network users worldwide from 2010 to 2016 with projections until 2020. In 2018, it is estimated that there will be around 2.67 billion social network users around the globe, up from 1.91 billion in 2014.
- 7. DISCUSSION 1 Now I want you to read the following article: How To Use Social Media To Make Sales, Forbes http://www.forbes.com/sites/jacquelynsmith/2014/01/10/how-to-use-social-media-to-make-sales-2014/#3e29a5386f4c Go to Moodle and please answer the following questions. Can you add other ways to connect with customers? What is your experience engaging with a company or product via social media platforms? How many social media platform do you actually actively participate?