The Use of Social Media in Business part 3
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The document outlines a structured agenda for a class series on social media in business, covering topics such as definitions, current trends, benefits, and management issues. It highlights the advantages of using social media for customer insights and engagement but also addresses potential risks and challenges. The role of a social media manager is defined, along with the skills required for effective management and the types of social media managers.
The Use of Social Media in Business part 3
- 1. THE USE OF SOCIAL MEDIA IN BUSINESS PART 3
- 2. AGENDA Class #1 Introduction Definition Projections Discussion 1 Class #2 Social Media Today Study Cases Social Media Classification Drivers History Discussion 2 Class #3 Benefits Issues Social Media Management Social Media Management Skills Discussion 3
- 3. BENEFITS USING SOCIAL MEDIA FOR BUSINESS • Customer insights Data Mining and Big Data • Awareness and loyalty • Advertising • Converting • Customer experiences • SEO • Geotargeting • Find new opportunities • Retargeting
- 4. ISSUES RELATED SOCIAL MEDIA IN BUSINESS • Security • Hijacked corporate presence • Unclear or undefined content • Customer service expectations • Mismanagement of electronic communications Source: Risk of a corporate social media presence When a social media campaign goes wrong
- 5. SOCIAL MEDIA MANAGEMENT Definitions "Social media management has the unique potential to remedy current operating challenges and to help companies derive greater value from their customer-driven strategies (Hagel, 2012)." A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. Types of Social Managers • In House • Outsourced
- 6. SOCIAL MEDIA MANAGEMENT SKILLS Seek 400 Trade me 167 Sales 21 Sales 7 Retail 29 Retail 15 Marketing 155 Marketing 80 HR Recruitment 12 HR Recruitment 4 Design 25 IT 6 Customer Service 11 Customer Service 7 Advertising 37 Executive management 2 Administration 33 Office and Administration 17 Accounting 12 Government 2 Others 65 Others 27Social Media Manager 260 Social Media Manager 67
- 7. DISCUSSION 3 Go to internet and find out one Social Media Management online tool and tell us the main characteristics. Thanks for your attention. Follow me !!
- 8. ONLINE REFERENCES • https://www.kbmanage.com/concept/social-media-management • http://www.socialmediaexaminer.com/use-google-increase-search-rankings/ • https://www.techopedia.com/7/29678/technology-trends/what-is-the-difference-between-big- data-and-data-mining • https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/ • https://blog.hootsuite.com/social-media-for-business/ • https://ec.europa.eu/growth/tools-databases/dem/sites/default/files/page- files/social_media_v1.1.pdf • https://blog.hootsuite.com/social-media-for-business/ • https://www.statista.com/search/?q=social+media+business