The Use of Social Media in Business part 2
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The document outlines the agenda for a series of classes focused on the use of social media in business. It includes topics such as definitions, projections, timelines, classifications, drivers, benefits, issues, and management skills related to social media. Additionally, it encourages students to explore and share a case study video demonstrating effective social media engagement by companies.
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The Use of Social Media in Business part 2
- 1. THE USE OF SOCIAL MEDIA IN BUSINESS PART 2
- 2. AGENDA Class #1 Introduction Definition Projections Discussion 1 Class #2 Social Media Time Line Social Media Classification Drivers Study Cases Discussion 2 Class #3 Benefits Issues Social Media Management Social Media Management Skills Discussion 3
- 3. HISTORY OF THE SOCIAL MEDIA
- 5. DRIVERS TO USE SOCIAL MEDIA IN BUSINESS
- 6. STUDY CASES
- 7. DISCUSSION 2 Go to YouTube and find one interesting case where companies use social media to engage with the customer and please share the video and your thoughts.