The UX of Augmented Reality

1 © 2017 ALL RIGHTS RESERVED.
ARUX
Kieran Evans Jes Koepfler
The of
@kieranevans1 @jeskak

Some of
Our Work
Tech in the background
Emphasize human-to-
human interactions
www.extreme-event.org

Augmented
Reality
Tech in the foreground
High degree of user
attention
Emphasizes technology-to-
human interactions

Emerging
Tech

I do think that a significant
portion of the population of
developed countries, and
eventually all countries, will
have AR experiences every day,
almost like eating three meals
a day. It will become that much
a part of you.
Tim Cook,
CEO, Apple

AR is becoming
mainstream
20202010

A technology that superimposes
a computer-generated image
on a user's view of the real world,
thus providing a composite view. 
- Oxford English Dictionary
What
is AR?

An enhanced version of reality
created by the use of
technology to overlay digital
information on an image of
something being viewed
through a device (such as a
smartphone camera). 
- Merriam Webster Dictionary
What
is AR?

Augmented reality (AR) is a live
direct or indirect view of a
physical, real-world environment
whose elements are augmented
by computer-generated
sensory input such as sound,
video, graphics or GPS data.
- Wikipedia
What
is AR?

Toward a
human-
centered
definition
of AR

A human experience

A human experience with the world

A human experience with the world that is enhanced by technology.

People

Places

Things

Let’s talk
about people.

Mr. Future Man,  
king of multi-tasking.

Getting back to  
user-centered
design.
Rather than technology-driven design.

Our users are
everywhereIntentional
Unintentional

Methods that
let us see
Contextual inquiry
Obtrusive/Inobtrusive
observations

Methods that
let us see
Diary studies
Photo elicitation techniques
Rapid ethnography

In the Wild
Naturalistic methods will
prevail over lab-based
methods

Let’s talk
about places.

Public or private?
Easy to navigate?
Safety concerns?
Considerations
for the real
world

The Degree
of Mediation

Keep It
Simple
Don’t let the AR take
precedence over reality

Keep It Simple

Narrow Depth
of Field
Support natural perception
of depth (watch your Z
Depth)

Narrow Depth
of Field

Prioritize
Line of Sight
Be careful with AR that
persists in view
Don’t offer interactions that
cause users to look down or
away

During a 10 Day Study…
14 110,000
Incidences of
distraction or
unsafe driving
Automobile
crashes
JAMA Intern Med. 2016

Reactions on
OMG I’m catching
Pokemon and driving!

Reactions on
Just saw a kid get
clipped by a car trying
to catch a Pokemon.

It is in the public interest to
address augmented reality games
before social norms develop that
encourage unsafe practices.
JAMA Intern Med. 2016

Let’s talk
about things.

A Brief
History

Technology
to Provide AR
Readily Accessible
Easy to Use
Integrated into the  
Day-to-Day

AR is 
Multi-Sensory
More than visual layers
Super-Powered senses

Visual AR

AccuVein

Olfactory AR

The Dead  
Man’s Nose

Touch in AR

Auditory AR

Their users were
everywhere
Intended: blind users
Unintended: everyone
else trying to get to work
in the morning

In the Wild

They enhanced
auditory senses
and obscured
just enough

Consider your intended and unintended users.
People

Places
Mediate their world carefully.

Things
Select the right tools to enhance the right senses.

20202010
We Are Here.

Thank You!
“You’ve got to start with the customer experience
and work backwards to the technology.”
Steve Jobs

The UX of Augmented Reality

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