Data Science Salon: The Age of Co-creation
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Ann Greenberg gave a presentation on co-creation and the future of entertainment at a data science conference. She discussed how the current entertainment business model is broken and how moving from consumption to creation through tools like democratic cinema and growing stories rather than just telling them can help create new forms of storytelling. She also talked about how abundant data, smart algorithms, and powerful computing are enabling new possibilities and how entertainment AI can bridge human and machine creativity.
Data Science Salon: The Age of Co-creation
- 1. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. The Age of Co-Creation™ Ann Greenberg Founder & CEO - Entertainment AI™ Data Science Salon - Los Angeles December 14, 2017
- 2. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Steve Cutts: Happiness https://vimeo.com/244405542
- 3. The Earth is imploding under mountains of trash because of the religion of consumption.
- 4. Move from viewing to doing. Move beyond consumption to creation.
- 5. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. The entertainment business model is broken.
- 6. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Democratic Cinema
- 7. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. “Grow stories, don’t tell them.” Bubble everything down to it’s tiniest intelligible form of story what I named a “diegetic core moment” plant it like a seed in chaos math and watch it grow.
- 8. Figure 1: Centralized, Decentralized, Distributed, Paul Baran, 1962 Ann Greenberg
- 9. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Co-Creation: A powerful model…embedded each of us.
- 10. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved.
- 11. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. • 1st crowdsourced company (C>B>B>C) • Hash-based, latent identification • Distributed component architecture • Self-correcting database & network in one • Encrypted protocol • Opt-in (customers customer registration) • Early SaaS model, one of the first databases on a chip • Billions of requests for data daily • Largest entertainment data company
- 12. 2017 © Sceneplay, Inc. All Rights Reserved. Why now? ABUNDANT DATA • Contextualized • Distributed • Realtime • Dynamic SMART ALGORITHMS • Machine Learning • Automation • Cryptography POWERFUL COMPUTE • CPU & GPU • Computer Vision • 3D Graphics • Flexible APIs Humans require new forms of storytelling that reflect and inform new ways of thinking.
- 13. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Big Data gets Small • Next level data granularity: Micro-Metadata • Metadata enables search, discovery and personalization. Get the right media to the right person. Metadata = WHAT • MicroMetadata goes beyond Metadata to total contextualization: Who, What, When, Where and HOW. MicroMetadata enables co-creation, and Hyper-Personalization. Content that changes based on who you are. • MicroMetadata names all the elements inside of an object. (script.) Enabled Entertainment AI™ to virtualize production across time and space, and make it collaborative. Democratic Cinema. • Put the story at the center. Story is code. Story is data.
- 14. © Sceneplay, Inc. Confidential. All Rights Reserved. SmartScript™ 20th Century Collaboration Tool SmartScripts output Smart Content SmartScript = Smart Contract 21st Century Collaboration Tool
- 15. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Data Science is Storytelling. • Data is not cold. It has a point of view and tells a story. • What is your data telling you? Are you listening? • Data scientists and Data ARTISTS grow stories. • New levels of inclusiveness, micro-engagements, micro- transactions, and ultimately more MEANINGFUL experiences.
- 16. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. When things become formulaic there is an opportunity to automate & disrupt.
- 17. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. WHAT IS THE ALGORITHM FOR COOL? When things become formulaic there is an opportunity to automate & disrupt.
- 18. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. WHAT IS THE ALGORITHM FOR COOL? Turn control over to your audience. When things become formulaic there is an opportunity to automate & disrupt.
- 19. 2017 © Sceneplay, Inc. All Rights Reserved. VR is heaven, and Blockchain is earth. AI is how we talk between the two.
- 20. Safe Harbor is out. Blockchain is in. “Blockchain does what the RIAA and MPAA could never do: create digital scarcity.” -Ann Greenberg
- 21. 2017 © Sceneplay, Inc. All Rights Reserved. Entertainment AI ™ Infinite Story ™ A Decentralized Smart Content Marketplace
- 22. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Entertainment AI™ Mission: Bridge human and machine creativity to engage a new generation.
- 23. © Sceneplay, Inc. Confidential. All Rights Reserved. Creative Singularity 1. Human written, human performed, machine edited 2. Human written/machine augmented, human performed, machine edited 3. Human written/machine augmented, human performed/ augmented, machine edited 4. Machine written, human performed and machine performed, machine edited 5. Machine written, machine performed and machine edited (only the robots will watch)
- 24. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Connection is the Key
- 25. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. Thank You! Ann Greenberg @Sceneplay ann@entertainment.ai
- 26. © Ann Greenberg & Sceneplay, Inc. 2017 All Rights Reserved. • David Bowie - JUMP, Interactive Cinema System, 1st musician hosted chat. Rock Opera David Bowie & Brian Eno (LEON) • Digital Dante, Ray Zone’s 3D World, Robecca a Digital Frankenstein (Collaborative Person Remembered) • Enhanced CD (eCD) - Residents: Gingerbread Man, Brian Eno: HeadCandy, Todd Rungren: The Individualist, Primus: Tales From the Punchbowl • Early Mbone broadcast CUSeeMe (House of Blues & Jazz Fest • 1st Intelligent Media Player (Go://CD & Play://CD) • Underlying IP for Gracenote developed at ION