Beyond the Page, Beyond Responsive.
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The document discusses the evolution and importance of storytelling in a digital-first context, emphasizing the role of user engagement and metrics. It highlights the integration of content across various timelines and networks, focusing on a human-centric and responsive web design approach. Key themes include the significance of trust, relevance, and effective curation in delivering engaging stories within a mobile-centric landscape.
Beyond the Page, Beyond Responsive.
- 1. Beyond the page. Beyond responsive. @robboynes
- 2. story user
- 3. story user
- 6. No Publishers at launch.
- 7. No Publishers at launch.
- 9. Nov 2013. Place Pins.
- 10. Nov 2013. Place Pins.
- 11. Apr 2014. Guided Search.
- 12. Jun 2014. 1+ Billion Place Pins. 300+ territories.
- 13. World’s biggest travel publisher. Simple pivot. Big data. Big network.
- 14. I/O
- 15. INPUT. OUTPUT.
- 16. story
- 17. 1. A story can exist in multiple timelines, contexts and networks at the same time. 2. A story has to communicate itself in any social network. 3. The business model is built into the individual story and the metrics tracked.
- 21. GPS
- 23. 4. Content isn’t siloed by print sections. 5. Taxonomy is only by time and relevance. 6. Always a digital first product.
- 25. curation
- 26. curation wtf?
- 32. Kind of.
- 39. Trust + Time = Relevance
- 40. Mobile 1st
- 41. 0 150 300 450 600 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Consumer PCs Tablets Mobile Source: Enders Analysis Global annual unit sales (m)
- 47. Bootstrap
- 48. And everything looks the same.
- 49. And everything looks the same.
- 50. And everything looks the same.
- 51. So…
- 53. The Responsive Elements.The Responsive Elements. A blueprint for the human web.
- 57. Opéra Passy Paris Nord
- 58. Opéra Passy Paris Nord
- 59. 9.00 13.00 19.00
- 61. User metrics. Duration of visit. Frequency of visit. Desire lines of the user.
- 65. Content. Content type. Medium. Mood. Time. Trust. Relevance.
- 66. time trust
- 67. Share. Follows. Aggregations. Trending. Relationships between users. Keywords. Input / Output.
- 69. Repeat Sessions. Related content. Advertising. User accounts. On-boarding. Algorithms.
- 70. Don’t just feed me oranges.
- 71. API. Inputs. Outputs. Cards. Plugins.
- 73. So…
- 75. = ?
- 76. @robboynes Merci