SlideShare a Scribd company logo
the value gap
            Jeff Selingo
             June 2012
The Value Gap
The Value Gap
The Value Gap
2012
1995

2012

2029
1999-2009
            A decade of More
More
Students,
More
Degrees
Number of
students
up by 1/3
since late
1990s
             Source: U.S. Education Department
2 in 5 titles on government list of academic
  programs didn’t appear on it in 1990
21% increase in titles since 2000

                      More Credentials
More Tuition

In 2003, only 2
colleges charged
more than $40K


By 2009, 224
passed that
mark. Another
58 passed $50K
Source: The College Board
More Debt

$277,000,000,000
Amount of debt
taken on by
colleges, which has
doubled just since
2001


Source: The College Board
Students were willing to go to any college and
pay almost anything for a degree



                                   Why?
Answer: Degree Premium




Source: The College Board
Degree premium has dropped since 2008 but still
  better to be a college grad than a high school grad




 Source: The College Board   Unemployment Rates Among Individuals Ages 25 and Older, by Education Level, 1992–2009
2008
   a shifting paradigm in debate
          over the cost of college
Enough is enough
 Families could no longer use their homes as ATMs
no home   squeezed   federal    more out
 equity    states    deficits   of pocket
A shift from talking about price

            to asking about value
What am I paying for?
 Rate the job the higher-education system is
                     doing in providing value
                       for the money spent?

                 57% of public says fair/poor
76% of college presidents say excellent/good



                                 Source: Pew Research Center/The Chronicle
1 in 3
 Number of presidents who said there is
no one single effective measure to judge
     the quality of a college degree


                           Source: Pew Research Center/The Chronicle
How and what will I
learn ?

Will I get a job ?

Will I make enough
money to pay off my debt
?
How and what will I learn?
36%
Reading and writing
Field of study matters
Will I get a job?




     Source: Georgetown U. Center for Education &
     Workforce
Will I make enough money to
pay off my debt?
1999-2009
            A lost decade
Keys to Disrupting Legacy Industries

                 Hubris


      Skepticism of anything new


  Unwilling to hear opposing viewpoints
The Value Gap
“The only really necessary people in the publishing process
                         now are the writer and the reader.
                   Everyone who stands between those two
                             has both risk and opportunity”

                                            -Larry Kirshbaum
                          Head of Amazon’s NY Publishing Unit
The Value Gap
The Value Gap
Key Question:
      What are the less tangible aspects
      that define your college experience
          that can’t be easily be replaced
       by fragmented, simplified services
                          on the Internet?
The Coming Disruption
      Most at Risk   Least at Risk
Commodity courses    The “experience”
      The network    Maturing students
    The credential   The student/professor
                       relationship
The Value Gap
“The Internet will stay around, but whether
it will become a significant commercial
force is questionable. I don’t picture the
Web replacing television or newspaper
advertising in the next decade.”

                        – Peter Krivkovich,
              president of Cramer-Krasselt
                             July 12, 1995
Coming in Spring 2013:

College (Un)Bound     jeff@selingo.com
The Future of Higher
                      twitter: @jselingo
Education and What It
Means for Students    jeffselingo.com

More Related Content

PPT
Many Children Left Behind
PPT
Many Children Left Behind
PPT
Many Children Left Behind
PPTX
IML440 Interdisciplinary Thesis, Data Visualization Assignment
PDF
Predictions for what's next for the future of higher education
PDF
Writing the W into Engineering Pre-Forum Resource Book
PPTX
Propsal pp
PPTX
Cranium social-smart pitch
Many Children Left Behind
Many Children Left Behind
Many Children Left Behind
IML440 Interdisciplinary Thesis, Data Visualization Assignment
Predictions for what's next for the future of higher education
Writing the W into Engineering Pre-Forum Resource Book
Propsal pp
Cranium social-smart pitch

What's hot (20)

PPTX
Cmat 101 Group Project
PPTX
How Navy Recruiters Use Social Media to Engage With Future Sailors and Their ...
PPTX
Social_media_and_navy_recruiting_2011
KEY
Cmat 101 cmat careers slide share
PPTX
PBL Publishing & Sharing with Web Identity in Mind
DOCX
9020TuiteD3Final
PDF
Engaging and Cultivating Millennials & Gen Z
PPTX
Chapter 14 - Careers in Public Relations
PPTX
Chapter 13 - Global Public Relations
PPTX
influence of media on youth
PDF
Voices of a New Generation - Insights on the Gen Z Mindset
PDF
Social media in china
PDF
PR In The Vanguard Tisch
PDF
FinalProgram20080128
PPTX
Can I Be Fired for Facebook? Looking at the Legality of Social Media Terminat...
PPT
From digital consumption to production and interaction
PPT
Iamcr 2010 presentation
DOCX
An Urgent Need
PPTX
Teens And Their New Society
Cmat 101 Group Project
How Navy Recruiters Use Social Media to Engage With Future Sailors and Their ...
Social_media_and_navy_recruiting_2011
Cmat 101 cmat careers slide share
PBL Publishing & Sharing with Web Identity in Mind
9020TuiteD3Final
Engaging and Cultivating Millennials & Gen Z
Chapter 14 - Careers in Public Relations
Chapter 13 - Global Public Relations
influence of media on youth
Voices of a New Generation - Insights on the Gen Z Mindset
Social media in china
PR In The Vanguard Tisch
FinalProgram20080128
Can I Be Fired for Facebook? Looking at the Legality of Social Media Terminat...
From digital consumption to production and interaction
Iamcr 2010 presentation
An Urgent Need
Teens And Their New Society
Ad

Similar to The Value Gap (20)

PPTX
Recruiting and Retaining Generation Z Students
KEY
The Employability Gap: Five Ways to Improve Employability Outcomes in Higher Ed
PDF
Dr. Hartman's Opening Address: Great American Higher Ed Highway
PPTX
AACRAO 2011
DOCX
Ethical Viewpoints Assignment - WorksheetResearch QuestionSee .docx
PDF
SmartShoppersPDF
PDF
McKinsey & Company - Voice of the Graduate
PPT
Solving Quiet Dilemmas in California - Ken Gray
PPT
AERA Symposium 2011
PPT
C:\fakepath\workforce readiness2010
PPT
C:\fakepath\workforce readiness2010
PPT
Workforce Readiness: Why It is Oklahoma's Path to Economic Growth
PDF
2015-SVT-Postsecondary-Project-Report-full copy
PDF
University Reputations and the Public
PDF
Career and Tech Educaiton
PDF
Let's Start a Learning Revolution
PDF
Miami EdTech Accelerator: Introduction (Day1)
PPT
The Net Generation: Myths, Realities and Implications for Higher Education
PPTX
Synthesis feedback
PDF
ENC 1102 THIS PAPER SPELLED OUT THE POSITION / TUTORIALOUTLET DOT COM
Recruiting and Retaining Generation Z Students
The Employability Gap: Five Ways to Improve Employability Outcomes in Higher Ed
Dr. Hartman's Opening Address: Great American Higher Ed Highway
AACRAO 2011
Ethical Viewpoints Assignment - WorksheetResearch QuestionSee .docx
SmartShoppersPDF
McKinsey & Company - Voice of the Graduate
Solving Quiet Dilemmas in California - Ken Gray
AERA Symposium 2011
C:\fakepath\workforce readiness2010
C:\fakepath\workforce readiness2010
Workforce Readiness: Why It is Oklahoma's Path to Economic Growth
2015-SVT-Postsecondary-Project-Report-full copy
University Reputations and the Public
Career and Tech Educaiton
Let's Start a Learning Revolution
Miami EdTech Accelerator: Introduction (Day1)
The Net Generation: Myths, Realities and Implications for Higher Education
Synthesis feedback
ENC 1102 THIS PAPER SPELLED OUT THE POSITION / TUTORIALOUTLET DOT COM
Ad

Recently uploaded (20)

PDF
1_English_Language_Set_2.pdf probationary
PPTX
Orientation - ARALprogram of Deped to the Parents.pptx
PDF
What if we spent less time fighting change, and more time building what’s rig...
PPTX
Cell Types and Its function , kingdom of life
PPTX
UNIT III MENTAL HEALTH NURSING ASSESSMENT
PPTX
Tissue processing ( HISTOPATHOLOGICAL TECHNIQUE
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PDF
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
PDF
Chinmaya Tiranga quiz Grand Finale.pdf
PPTX
UV-Visible spectroscopy..pptx UV-Visible Spectroscopy – Electronic Transition...
PDF
SOIL: Factor, Horizon, Process, Classification, Degradation, Conservation
PDF
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
PDF
RMMM.pdf make it easy to upload and study
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
Introduction-to-Literarature-and-Literary-Studies-week-Prelim-coverage.pptx
PDF
Classroom Observation Tools for Teachers
PPTX
History, Philosophy and sociology of education (1).pptx
PPTX
202450812 BayCHI UCSC-SV 20250812 v17.pptx
PPTX
Digestion and Absorption of Carbohydrates, Proteina and Fats
1_English_Language_Set_2.pdf probationary
Orientation - ARALprogram of Deped to the Parents.pptx
What if we spent less time fighting change, and more time building what’s rig...
Cell Types and Its function , kingdom of life
UNIT III MENTAL HEALTH NURSING ASSESSMENT
Tissue processing ( HISTOPATHOLOGICAL TECHNIQUE
Final Presentation General Medicine 03-08-2024.pptx
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
Chinmaya Tiranga quiz Grand Finale.pdf
UV-Visible spectroscopy..pptx UV-Visible Spectroscopy – Electronic Transition...
SOIL: Factor, Horizon, Process, Classification, Degradation, Conservation
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
RMMM.pdf make it easy to upload and study
Hazard Identification & Risk Assessment .pdf
Introduction-to-Literarature-and-Literary-Studies-week-Prelim-coverage.pptx
Classroom Observation Tools for Teachers
History, Philosophy and sociology of education (1).pptx
202450812 BayCHI UCSC-SV 20250812 v17.pptx
Digestion and Absorption of Carbohydrates, Proteina and Fats

The Value Gap

  • 1. the value gap Jeff Selingo June 2012
  • 7. 1999-2009 A decade of More
  • 8. More Students, More Degrees Number of students up by 1/3 since late 1990s Source: U.S. Education Department
  • 9. 2 in 5 titles on government list of academic programs didn’t appear on it in 1990 21% increase in titles since 2000 More Credentials
  • 10. More Tuition In 2003, only 2 colleges charged more than $40K By 2009, 224 passed that mark. Another 58 passed $50K Source: The College Board
  • 11. More Debt $277,000,000,000 Amount of debt taken on by colleges, which has doubled just since 2001 Source: The College Board
  • 12. Students were willing to go to any college and pay almost anything for a degree Why?
  • 13. Answer: Degree Premium Source: The College Board
  • 14. Degree premium has dropped since 2008 but still better to be a college grad than a high school grad Source: The College Board Unemployment Rates Among Individuals Ages 25 and Older, by Education Level, 1992–2009
  • 15. 2008 a shifting paradigm in debate over the cost of college
  • 16. Enough is enough Families could no longer use their homes as ATMs
  • 17. no home squeezed federal more out equity states deficits of pocket
  • 18. A shift from talking about price to asking about value
  • 19. What am I paying for? Rate the job the higher-education system is doing in providing value for the money spent? 57% of public says fair/poor 76% of college presidents say excellent/good Source: Pew Research Center/The Chronicle
  • 20. 1 in 3 Number of presidents who said there is no one single effective measure to judge the quality of a college degree Source: Pew Research Center/The Chronicle
  • 21. How and what will I learn ? Will I get a job ? Will I make enough money to pay off my debt ?
  • 22. How and what will I learn? 36% Reading and writing Field of study matters
  • 23. Will I get a job? Source: Georgetown U. Center for Education & Workforce
  • 24. Will I make enough money to pay off my debt?
  • 25. 1999-2009 A lost decade
  • 26. Keys to Disrupting Legacy Industries Hubris Skepticism of anything new Unwilling to hear opposing viewpoints
  • 28. “The only really necessary people in the publishing process now are the writer and the reader. Everyone who stands between those two has both risk and opportunity” -Larry Kirshbaum Head of Amazon’s NY Publishing Unit
  • 31. Key Question: What are the less tangible aspects that define your college experience that can’t be easily be replaced by fragmented, simplified services on the Internet?
  • 32. The Coming Disruption Most at Risk Least at Risk Commodity courses The “experience” The network Maturing students The credential The student/professor relationship
  • 34. “The Internet will stay around, but whether it will become a significant commercial force is questionable. I don’t picture the Web replacing television or newspaper advertising in the next decade.” – Peter Krivkovich, president of Cramer-Krasselt July 12, 1995
  • 35. Coming in Spring 2013: College (Un)Bound jeff@selingo.com The Future of Higher twitter: @jselingo Education and What It Means for Students jeffselingo.com