The WeChat Story
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The document outlines the evolution of WeChat, detailing its three phases: chat app, social integration, and m-commerce. It describes various functionality options like subscription and service accounts, payment systems, and business opportunities across diverse sectors. The conclusion emphasizes WeChat's potential for business integration and advertising within its ecosystem.
The WeChat Story
- 1. The WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat Story October 2nd 2014, eTrade Summit, Brussels Ed Sander, ChinaTalk October 2nd 2014, eTrade Summit, Brussels Ed Sander, ChinaTalk
- 2. Ed Sander
- 5. 1 WECHAT’S THREE PHASES INTEGRATION BUSINESS OPPORTUNITIES 2 3
- 6. Phase 1: The Chat App
- 11. PHASE 2: GOING SOCIAL
- 13. Drift Bottle, People Nearby, Voice & Video Call
- 14. WeChat Games
- 15. Stickers
- 21. Subscription vs Service Subscription AccountSubscription AccountSubscription AccountSubscription Account • Available for individuals. • 1 message per day. • In subscription account folder: no push notifcation. • No WeChat payment support. • Auto-response based on words. • Mainly useful for pushing lots of content. Service AccountService AccountService AccountService Account • Only available for organisations. • 4 messages per month. • In users chat window: push notifcation. • WeChat payment support. • Programmable responses. • Useful for advanced (WeChat) functionalities & CRM. iOs, Android or WeChat?
- 23. WeChat Payment
- 24. Linking a Bank Card
- 25. Transfer
- 26. Quick Payment
- 27. Wallet
- 28. WeChat Payment (Pacific Coffee)
- 29. Hong Bao
- 30. Taxi booking
- 36. WeChat: Scanner
- 38. WeChat: QR Code Shops
- 39. WeChat Stores (Weixin Xiao Dian)
- 40. WeChat Stores Requirements • Service Account. • Therefore, a business first needs to be verified by Tencent (verification cost 300 RMB). • Payment through WeChat Payment. • 20,000 RMB deposit fee. • No additional service charge on usage of the feature itself. • Currently only available to Chinese business entities. • WeChat Payment only usable for domestic WeChat users physically located in China. • Conclusion: more Tmall than Taobao.
- 46. Weishi
- 47. StoryCam
- 49. Wearables
- 51. Giftpas
- 52. Chu Men Wen Wen
- 53. Expected: 58.com
- 54. Integration Areas • Restaurants – food ordering, payments, and calling staff to your table • Hotels – booking rooms, payments, chatting with reception, digital keys, and in-room shopping • Transportation – ticketing, choosing seats, CRM • Schools – paying tuition fees, managing students, digital ID passes • Hospitals – appointment scheduling, queue tracking, digital prescriptions and reports • Brick-and-mortar stores – digital membership cards, managing members, payments, CRM, and marketing • Delivery – taking orders, payments, and tracking parcels • Tourism – ticketing, attraction notifications, CRM
- 56. BUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES
- 57. • Subscription Account • Service Account • WeChat Shops • Plus …
- 58. CPC Advertising
- 59. Advertising • Verified subscription or service account. • Text link ads. • Still banners: 582px and height of 166px, no bigger than 50K, linking to external website. • Directs to WeChat page or external URL. • Wechat Official Accounts Advertising Platform publisher (sharing ad revenue): minimum number of following users is 50,000.
- 62. Contact Ed Sander ( 徳) E-mail: ed@chinatalk.nl Website: www.chinatalk.nl Phone: +31 6 51 214 206 Twitter: @EdSander WeChat: edsander Linkedin: nl.linkedin.com/in/edsander/ Download gratis e-book op chinatalk.nl