WeChat Mini-programs
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The document summarizes the launch and features of Mini Programs on WeChat. It notes that WeChat first mentioned Mini Programs in January 2016 and launched a beta test in September 2016 before officially launching them on January 9, 2017. It describes how users can access Mini Programs through searching on WeChat, scanning QR codes, accessing them from official accounts or friend recommendations. The document also gives examples of Mini Program functionality and discusses whether they could replace native apps.
WeChat Mini-programs
- 1. MINI PROGRAMs by WeChat Jan.9 2017
- 2. JANUARY 2016 WeChat mentioned “APP Account” will be launched soon. SEPTEMBER 2016 WeChat opened beta test and named it as Mini APP. 9TH JANUARY 2016 WeChat launched Mini APP officially.
- 3. Subscription Accounts Chats Friend Chats More Service Accounts Voice Text Photo Video Call Sight Voice Call Tags Group Chats Recommended Friends Official Accounts Subscription Accounts Shake Drift Bottle Game Shop People Nearby Scan Moments Card Pack Discovery MeContacts Favorites Settings My Photos Wallet Quick Pay Cards Balance Delivery Hotels Order Taxi Rails & Flights Group Buy Movie Tickets Specials Powered by third party operator Calls MINI PROGRAMS
- 4. HOW TO GET A MINI APP Require: WeChat APP iOS V6.5.3 or Android V6.5.3.
- 5. 1) Make sure you’ve updated to iOS6.5.3 or Android 6.5.3. Secondly, several ways are listed in the following slide to reach Mini APPs.
- 6. SEARCH INSIDE WECHAT OFFLINE QR CODE
- 7. WeChat official account and Mini APP owned by the same company can be associated. Users are able to jump to each other between them. A WeChat official account can be bound with five Mini APPs, but a Mini APP can only be bound with one WeChat official account. FROM AN OFFICIAL ACCOUNT (OA)
- 8. Users are able to forward Mini APP or a page of Mini APP to friend / chatting group, but not able to share it in moments. FROM FRIEND RECOMMENDATION
- 9. Users are able to find all Mini APPs they’ve used before on this page. DISCOVER PAGE -> MINI APP
- 10. The Arrival of MINI APPS is also the official of several #rd Party Marketplaces as MinApp.com (Desktop 7 Mobile Display) where you can search all the Mini APP per category MINI APPS MARKETPLACE - 3RD PARTY
- 11. MINI APPS MARKETPLACE - 3RD PARTY
- 12. MINI APP EXAMPLE DISPLAY Official account
- 13. MINI APP FUNCTIONALITIES ANDROID Android users can put Mini APPs on the desktops Switch between Mini APPs
- 14. MINI APP FUNCTIONALITIES Notifications pushing Chats with Mini APP consumer service
- 15. MINI APP FUNCTIONALITIES Users are able to find Mini APPs nearby by clicking “stores nearby.” Stores Nearby
- 16. IS THIS THE END OF THE NATIVE APP? Tools Hotel Booking Ctrip DIDI … Services Repair Cleaning Massage … E-commerce Taobao JD.com … In Less than 12 hours, WeChat user can enjoy APP in all various Area. Most of the Chinese APP have developed their Mini Programs to ensure to get and convert the 846MAU…
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