ThePragmaticFramework.pdf

The Pragmatic Framework is a proven blueprint created by Pragmatic Institute to help companies create and market products that people want to buy. It is a comprehensive strategy that includes defining the market, developing a product portfolio and roadmap, creating a business plan, determining pricing, assessing partnerships, and ensuring product profitability through innovation and competitive analysis. It also provides guidance on positioning, understanding buyers and users, setting requirements, developing marketing and sales plans, nurturing advocacy, and enabling execution across channels with training and programs.