SlideShare a Scribd company logo
Hi everybody!

   My name is: Sean Patrick Tario
   About me: 10+ yrs in IT Industry
             (datacenter & hosting)
             ~ Connector
             ~ Entrepreneur
             ~ Geek
             ~ Catalyst
             ~ Investor
             ~ Mentor
I’m here to talk about

         Cloud Computing
   What you’re actually buying

 The range of solutions in IT Infrastructure
Colocation, hosting, network, etc.
 How to access and evaluate your options
        Vendors, pricing, etc.
What does “Cloud” mean to you?
There is NO “Cloud”!!!
It all comes down to physical infrastructure
“Cloud” is the new “Green”

                       Cloud-washing is the
                       new Green-washing
Ignore the Marketing
Companies like Salesforce (SaaS) have spent millions to brand and
promote the phrase “cloud computing”, which often means no more
                      than “We’re online!”
Know what you’re actually buying
When most technical people say “cloud” what they probably mean is
                    elastic hosted computing.
Know what you actually need
Which should be my focus, my application or my infrastructure?

  My application!                    My infrastructure!

   If the core application            My application is scaling
        that drives my                  and having a custom
   business is still being            environment is critical to
  built and modified, then              its performance, so
  hosting is probably the              colocation will likely be
         best solution.                   the best solution.

 How much visibility and control of your backend do I really need
                          at this time?
Know what you actually need
What skill-sets or experience does you existing team have?

 We’re frontend                     We’re systems
    ninjas!                          gurus too!
 My team is primarily              My team is full of people
  proficient with app               who eat, drink, dream,
development so hosting             and live on systems, so
 will likely be the best            colocation may be the
         solution.                         best fit.

Does my team have the skillset to control, manage and scale
          my backend infrastructure efficiently?
Know what you actually need
   What are your specific technical requirements today?

  I know I need                      I can get real
      stuff…                            specific!
 I don’t have detailed and       I know my requirements in
specific requirements yet,        and out and I feel like I’ve
   so elastic hosting is a         been here and done this
   great environment to            before, so colocation is
 experiment in until I do.              likely for me.

How will these requirements change as your business scales?
                     Do I even know yet?
Colocation vs. Hosting
        Colocation                   Elastic Hosting
        ~ Full control             ~ Even less control
 ~ Billed for space & power        ~ Billed for capacity
       ~ Billed as rent             ~ Billed as utility
   ~ Can be CapEx heavy               ~ OpEx heavy

Dedicated/Shared Hosting           Managed Hosting
       ~ Less control         ~ Even less control (>Elast. H.)
    ~ Billed for capacity          ~ Billed for capacity
      ~ Billed as rent                ~ Billed as rent
       ~ OpEx heavy           ~ OpEx heavy (>Colo & Ded. H.)
Colocation vs. Hosting
                      Elastic           Hosting           Colo
Cost




                                  Capacity

 Depending on your specific requirements and usage patterns, there may
 be more than one point of intersection from multiple points of inflection.
Dedicated vs. Shared Hosting
    Dedicated                            Shared
   ~ Full control                     ~ Less control
~ More customization               ~ Less customization
   ~ More secure                      ~ Less secure
   ~ Less elastic                     ~ More elastic
                       Your Data

                       Server 1

                       Server 2

                       Server 3

                       Server 4
Managed vs. Unmanaged Hosting Model
              DevOps
%’s indicate the cost to                40%
    support / maintain         Dev                                   Amazon
                             (Coders)

                             Systems          30%            Dev 40%
                             Network                       (Coders)

                           Infrastructure       30%                        30%
                                                        Infrastructure


   Without systems and network expertise, how would a 30, 60 or 360 min outage
   effect your application? Do you have the expertise in-house to bring your site
                back up again and plan for these types of scenarios?
What is my IT infrastructure strategy?
 Space + Power         Hardware    Remote Eyes + Hands
 Retail Colocation      Servers            Smart
Wholesale Colocation     Cabling           Dumb
                        Switches
                        Routers
                        Storage
                                         Capacity
    Network              CDN          Dedicated Hosting
      Transit                         Managed Hosting
     Transport                         Elastic Hosting
      Peering                          Hybrid Hosting
Know you have TONS of options
   Colo          Hosting        Connectivity            CDN           Hardware
  365 Main          Azzure          Abovenet              Akamai        Anixter
   Arcscale          AWS              AT&T                 AWS           Cisco
     BAIS        ElasticStack      Centurylink          BitGravity       Citrix
  Coloserve          ENKI        Global Crossing        Brightbox         Dell
   Corelink      Hosting.com        Highwinds            Cachefly      Enterasys
   Coresite        Internap     Hurricane Electric       Cotendo        Hitachi
      DRT           Latysis          Level 3            Edgecast           HP
DuPont Fabros      Peak Web            NTT              Highwinds         IBM
    Equinix          Peer1           PacNet               Level 3       Juniper
   Internap       Rackspace      Packet Exchange        Limelight       Oracle
  Interxion       Rightscale          Splice         Pando Networks     Redapt
   Layer 42     ServerCentral         Sprint               Peer1          SGI
   Navisite        Softlayer           Tata            PlayStream     Super Micro
    Savvis         Sungard           Telstra           Rackspace
  TeleHouse       Terramark        TW Telecom           Softlayer
   Vantage            QTS            Verizon               Tata
      QTS           Qwest               XO                 Voxel
Know what to ask a vendor
                        (Example: Hosting)

    What kinds of physical hardware do you have deployed

      What kinds of operating systems can you support?

 What kinds of applications are you most comfortable hosting?

How many engineering staff do you have available with specific
      expertise in the OS and applications I’m using?

           What happens if things go wrong at 3am?

    Do you offer proactive management tools and services?

   Do you offer disaster recovery solutions? How do I get my
                       site back online?
Know how to evaluate a vendor
                                              (Example: Hosting)

    Vendors          Enterprise   Dedicated     Shared   Elastic   Consulting   SLA   Cost      Footprint

      Rackspace         Yes         Yes          Yes      Yes         Yes       Yes    $$          US
              ENKI      Yes         Yes                   Yes         Yes       Yes     $          US
              AWS       Yes                      Yes      Yes         Yes             $ - $$     US, EU
        Softlayer       Yes         Yes          Yes                            Yes    $$      US, EU, ASIA
        Peak Web        Yes         Yes          Yes                  Yes       Yes     $          US
          Joyent        Yes         Yes          Yes      Yes         Yes       Yes    $$       US, ASIA
        SunGard         Yes         Yes          Yes                  Yes       Yes    $$$       US, EU
Google App Engine       Yes                      Yes      Yes                   Yes   $ - $$       US
        BlueHost        No                       Yes                                    $          US
        GoDaddy         No                       Yes                                    $          US


         There are many other factors that can and should be considered,
         depending on your specific technical and business requirements.
Know what to ask a vendor
                     (Example: Datacenter)

   Do you own your facilities or are you leasing them?

Who are your power providers? What is your redundancy?

     How many times have your facilities lost power
        in a way that affected your customers?

   How will I be notified when an outage has occured?

      Do you offer remote eyes and hands services?

              Who are your onsite carriers?

      What does security look like at your facilities?

What does the shipping and receiving process look like at
                    your facilities?
Know how to evaluate a vendor
                                       (Example: Datacenter)

Vendors           Type      Market     Connectivity   Peering IX   Managed Network   Hosting Options   Cost   Footprint

          QTS    Private     Both        Neutral         No             Yes               Yes          $-$$   National
  Terremark      Public     Retail       Limited       Some             Yes               Yes          $$$    National
     Equinix     Public     Retail       Neutral        Most            Yes                No          $$$    GLobal
    Layer42      Private     Both        Neutral         No             Yes                No          $$     Regional
          DRT    Public      Both        Limited       Some              No                No          $$$    National
   365 Main      Private     Both        Neutral         No              No                No          $$     Regional
          BAIS   Private    Retail       Limited         No             Yes               Yes          $-$$   Regional
    Vantage      Private   Wholesale     Neutral         No              No                No          $-$$   Regional
    Coresite     Public      Both        Limited       Some              No                No          $-$$   National
    Fortune      Private   Wholesale     Neutral         No              No                No          $$     Regional


    There are many other factors that can and should be considered,
    depending on your specific technical and business requirements.
Know what you should pay
Are you paying for all the extra bells and whistles you don’t really need?
Know what you should pay
What billing methods can you leverage to your advantage?




Is your billing method optimized for your usage patterns?
Know when to ask an expert
 No metrics            Have experience                  Limited experience


                Maybe. If only to see what other
                                                   Yes! You definitely need help.
                    options are out there..
 Have metrics




                 Likely not. You probably have
                                                   Yes! You definitely need help.
                  things figured out by now..


You and your business are definitely special, but whatever your
specific infrastructure needs are, someone else has more than
               likely dealt with something similar.
Last Slide!

            Cloud Computing
Ignore it. Think about what you
           actually need.
The range of solutions in IT Infrastructure
There are TONS OF OPTIONS!
 How to access and evaluate your options
    Seriously work this out…
There is NO CLOUD: For Non-Geeks

More Related Content

PDF
10 Things To Know Before You Buy The Cloud - Open Spectrum Inc - Sean Patrick...
PDF
There Is No Cloud - Open Spectrum Inc - Sean Patrick Tario
PDF
Perspectives On Cloud Computing
PPTX
Bangalore cloudstack user group
PPTX
Private Cloud - Harbour MSP
PPT
Chris millercloud
PPTX
Databarracks using multi-provider hybrid clouds for freedom of choice and f...
PDF
Cloud computing bringing the dark side of enterprise apps into the light by...
10 Things To Know Before You Buy The Cloud - Open Spectrum Inc - Sean Patrick...
There Is No Cloud - Open Spectrum Inc - Sean Patrick Tario
Perspectives On Cloud Computing
Bangalore cloudstack user group
Private Cloud - Harbour MSP
Chris millercloud
Databarracks using multi-provider hybrid clouds for freedom of choice and f...
Cloud computing bringing the dark side of enterprise apps into the light by...

What's hot (17)

PDF
Como a computação em nuvem e tecnologias de brokering podem auxiliar os prove...
PDF
Adversity: Good for software
PDF
Clearing the air on Cloud Computing
PDF
IP Expo 2012 Storage Lab Presentation - Nimble Storage
PPTX
The Private Cloud, Principles, Patterns and Concepts
PDF
Rackforce the cloud
KEY
Ga cloud scaling 3 30-2012
PPTX
Online Support Virtualisation Webinar
PDF
Future of the Cloud: Cloud Platform APIs are the Business of Computing
PDF
ARM Techcon Keynote 2012: Sensor Integration and Improved User Experiences at...
PPTX
eFolder AppAssure Cloud Briefing_Public
PPTX
eFolder Webinar, Continuity Cloud Demo
PDF
Inside the Hadoop Machine @ VMworld
PPT
Ibm blade center_foundation_for_cloud_seller_presentation
PDF
Google apps brochure
PDF
Feeding your Storage-Thirsty Cloud
PPTX
Is Private Cloud Right for Your Organization
Como a computação em nuvem e tecnologias de brokering podem auxiliar os prove...
Adversity: Good for software
Clearing the air on Cloud Computing
IP Expo 2012 Storage Lab Presentation - Nimble Storage
The Private Cloud, Principles, Patterns and Concepts
Rackforce the cloud
Ga cloud scaling 3 30-2012
Online Support Virtualisation Webinar
Future of the Cloud: Cloud Platform APIs are the Business of Computing
ARM Techcon Keynote 2012: Sensor Integration and Improved User Experiences at...
eFolder AppAssure Cloud Briefing_Public
eFolder Webinar, Continuity Cloud Demo
Inside the Hadoop Machine @ VMworld
Ibm blade center_foundation_for_cloud_seller_presentation
Google apps brochure
Feeding your Storage-Thirsty Cloud
Is Private Cloud Right for Your Organization
Ad

Similar to There is NO CLOUD: For Non-Geeks (20)

PDF
There is NO CLOUD: Geeky Version
ODP
Virtualization Techniques & Cloud Compting
PDF
Internet Scale Architecture
PDF
Cloud architecture and deployment: The Kognitio checklist, Nigel Sanctuary, K...
PDF
Understand the Cloud Computing and the future career possibilities
PDF
Microsoft Cloud Computing for Ecommerce
PDF
Cloud Computing: Making the right choice
PDF
Sardina 1 fishOS cloud solution overview.pdf
PPTX
Netflix and Open Source
PDF
The Best of Both Worlds: Implementing Hybrid IT with AWS
PDF
Re-inventing the Database: What to Keep and What to Throw Away
PDF
Jimwebber soa
PPTX
Microsoft Azure Cloud Basics Tutorial
PDF
A real-life account of moving 100% to a public cloud
PPTX
Cloud1 Computing 01
PDF
Accelerate Your OpenStack Deployment Presented by SolidFire and Red Hat
PPTX
Demystifying containers and software licensing
PPTX
AZUG.BE - Azure User Group Belgium - First public meeting
PPTX
Web Scale Applications using NeflixOSS Cloud Platform
PDF
APIdays Paris 2018 - Cloud computing - we went through every steps of the Gar...
There is NO CLOUD: Geeky Version
Virtualization Techniques & Cloud Compting
Internet Scale Architecture
Cloud architecture and deployment: The Kognitio checklist, Nigel Sanctuary, K...
Understand the Cloud Computing and the future career possibilities
Microsoft Cloud Computing for Ecommerce
Cloud Computing: Making the right choice
Sardina 1 fishOS cloud solution overview.pdf
Netflix and Open Source
The Best of Both Worlds: Implementing Hybrid IT with AWS
Re-inventing the Database: What to Keep and What to Throw Away
Jimwebber soa
Microsoft Azure Cloud Basics Tutorial
A real-life account of moving 100% to a public cloud
Cloud1 Computing 01
Accelerate Your OpenStack Deployment Presented by SolidFire and Red Hat
Demystifying containers and software licensing
AZUG.BE - Azure User Group Belgium - First public meeting
Web Scale Applications using NeflixOSS Cloud Platform
APIdays Paris 2018 - Cloud computing - we went through every steps of the Gar...
Ad

Recently uploaded (20)

PDF
Approach and Philosophy of On baking technology
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PPTX
A Presentation on Artificial Intelligence
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PDF
Chapter 3 Spatial Domain Image Processing.pdf
PDF
Building Integrated photovoltaic BIPV_UPV.pdf
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PDF
Bridging biosciences and deep learning for revolutionary discoveries: a compr...
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
PDF
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
PPTX
Digital-Transformation-Roadmap-for-Companies.pptx
PDF
Electronic commerce courselecture one. Pdf
PPTX
Big Data Technologies - Introduction.pptx
PDF
CIFDAQ's Market Insight: SEC Turns Pro Crypto
PDF
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
PPT
Teaching material agriculture food technology
Approach and Philosophy of On baking technology
Advanced methodologies resolving dimensionality complications for autism neur...
A Presentation on Artificial Intelligence
Mobile App Security Testing_ A Comprehensive Guide.pdf
Dropbox Q2 2025 Financial Results & Investor Presentation
Chapter 3 Spatial Domain Image Processing.pdf
Building Integrated photovoltaic BIPV_UPV.pdf
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
20250228 LYD VKU AI Blended-Learning.pptx
Bridging biosciences and deep learning for revolutionary discoveries: a compr...
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
“AI and Expert System Decision Support & Business Intelligence Systems”
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
Digital-Transformation-Roadmap-for-Companies.pptx
Electronic commerce courselecture one. Pdf
Big Data Technologies - Introduction.pptx
CIFDAQ's Market Insight: SEC Turns Pro Crypto
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
Teaching material agriculture food technology

There is NO CLOUD: For Non-Geeks

  • 1. Hi everybody! My name is: Sean Patrick Tario About me: 10+ yrs in IT Industry (datacenter & hosting) ~ Connector ~ Entrepreneur ~ Geek ~ Catalyst ~ Investor ~ Mentor
  • 2. I’m here to talk about Cloud Computing What you’re actually buying The range of solutions in IT Infrastructure Colocation, hosting, network, etc. How to access and evaluate your options Vendors, pricing, etc.
  • 3. What does “Cloud” mean to you?
  • 4. There is NO “Cloud”!!!
  • 5. It all comes down to physical infrastructure
  • 6. “Cloud” is the new “Green” Cloud-washing is the new Green-washing
  • 7. Ignore the Marketing Companies like Salesforce (SaaS) have spent millions to brand and promote the phrase “cloud computing”, which often means no more than “We’re online!”
  • 8. Know what you’re actually buying When most technical people say “cloud” what they probably mean is elastic hosted computing.
  • 9. Know what you actually need Which should be my focus, my application or my infrastructure? My application! My infrastructure! If the core application My application is scaling that drives my and having a custom business is still being environment is critical to built and modified, then its performance, so hosting is probably the colocation will likely be best solution. the best solution. How much visibility and control of your backend do I really need at this time?
  • 10. Know what you actually need What skill-sets or experience does you existing team have? We’re frontend We’re systems ninjas! gurus too! My team is primarily My team is full of people proficient with app who eat, drink, dream, development so hosting and live on systems, so will likely be the best colocation may be the solution. best fit. Does my team have the skillset to control, manage and scale my backend infrastructure efficiently?
  • 11. Know what you actually need What are your specific technical requirements today? I know I need I can get real stuff… specific! I don’t have detailed and I know my requirements in specific requirements yet, and out and I feel like I’ve so elastic hosting is a been here and done this great environment to before, so colocation is experiment in until I do. likely for me. How will these requirements change as your business scales? Do I even know yet?
  • 12. Colocation vs. Hosting Colocation Elastic Hosting ~ Full control ~ Even less control ~ Billed for space & power ~ Billed for capacity ~ Billed as rent ~ Billed as utility ~ Can be CapEx heavy ~ OpEx heavy Dedicated/Shared Hosting Managed Hosting ~ Less control ~ Even less control (>Elast. H.) ~ Billed for capacity ~ Billed for capacity ~ Billed as rent ~ Billed as rent ~ OpEx heavy ~ OpEx heavy (>Colo & Ded. H.)
  • 13. Colocation vs. Hosting Elastic Hosting Colo Cost Capacity Depending on your specific requirements and usage patterns, there may be more than one point of intersection from multiple points of inflection.
  • 14. Dedicated vs. Shared Hosting Dedicated Shared ~ Full control ~ Less control ~ More customization ~ Less customization ~ More secure ~ Less secure ~ Less elastic ~ More elastic Your Data Server 1 Server 2 Server 3 Server 4
  • 15. Managed vs. Unmanaged Hosting Model DevOps %’s indicate the cost to 40% support / maintain Dev Amazon (Coders) Systems 30% Dev 40% Network (Coders) Infrastructure 30% 30% Infrastructure Without systems and network expertise, how would a 30, 60 or 360 min outage effect your application? Do you have the expertise in-house to bring your site back up again and plan for these types of scenarios?
  • 16. What is my IT infrastructure strategy? Space + Power Hardware Remote Eyes + Hands Retail Colocation Servers Smart Wholesale Colocation Cabling Dumb Switches Routers Storage Capacity Network CDN Dedicated Hosting Transit Managed Hosting Transport Elastic Hosting Peering Hybrid Hosting
  • 17. Know you have TONS of options Colo Hosting Connectivity CDN Hardware 365 Main Azzure Abovenet Akamai Anixter Arcscale AWS AT&T AWS Cisco BAIS ElasticStack Centurylink BitGravity Citrix Coloserve ENKI Global Crossing Brightbox Dell Corelink Hosting.com Highwinds Cachefly Enterasys Coresite Internap Hurricane Electric Cotendo Hitachi DRT Latysis Level 3 Edgecast HP DuPont Fabros Peak Web NTT Highwinds IBM Equinix Peer1 PacNet Level 3 Juniper Internap Rackspace Packet Exchange Limelight Oracle Interxion Rightscale Splice Pando Networks Redapt Layer 42 ServerCentral Sprint Peer1 SGI Navisite Softlayer Tata PlayStream Super Micro Savvis Sungard Telstra Rackspace TeleHouse Terramark TW Telecom Softlayer Vantage QTS Verizon Tata QTS Qwest XO Voxel
  • 18. Know what to ask a vendor (Example: Hosting) What kinds of physical hardware do you have deployed What kinds of operating systems can you support? What kinds of applications are you most comfortable hosting? How many engineering staff do you have available with specific expertise in the OS and applications I’m using? What happens if things go wrong at 3am? Do you offer proactive management tools and services? Do you offer disaster recovery solutions? How do I get my site back online?
  • 19. Know how to evaluate a vendor (Example: Hosting) Vendors Enterprise Dedicated Shared Elastic Consulting SLA Cost Footprint Rackspace Yes Yes Yes Yes Yes Yes $$ US ENKI Yes Yes Yes Yes Yes $ US AWS Yes Yes Yes Yes $ - $$ US, EU Softlayer Yes Yes Yes Yes $$ US, EU, ASIA Peak Web Yes Yes Yes Yes Yes $ US Joyent Yes Yes Yes Yes Yes Yes $$ US, ASIA SunGard Yes Yes Yes Yes Yes $$$ US, EU Google App Engine Yes Yes Yes Yes $ - $$ US BlueHost No Yes $ US GoDaddy No Yes $ US There are many other factors that can and should be considered, depending on your specific technical and business requirements.
  • 20. Know what to ask a vendor (Example: Datacenter) Do you own your facilities or are you leasing them? Who are your power providers? What is your redundancy? How many times have your facilities lost power in a way that affected your customers? How will I be notified when an outage has occured? Do you offer remote eyes and hands services? Who are your onsite carriers? What does security look like at your facilities? What does the shipping and receiving process look like at your facilities?
  • 21. Know how to evaluate a vendor (Example: Datacenter) Vendors Type Market Connectivity Peering IX Managed Network Hosting Options Cost Footprint QTS Private Both Neutral No Yes Yes $-$$ National Terremark Public Retail Limited Some Yes Yes $$$ National Equinix Public Retail Neutral Most Yes No $$$ GLobal Layer42 Private Both Neutral No Yes No $$ Regional DRT Public Both Limited Some No No $$$ National 365 Main Private Both Neutral No No No $$ Regional BAIS Private Retail Limited No Yes Yes $-$$ Regional Vantage Private Wholesale Neutral No No No $-$$ Regional Coresite Public Both Limited Some No No $-$$ National Fortune Private Wholesale Neutral No No No $$ Regional There are many other factors that can and should be considered, depending on your specific technical and business requirements.
  • 22. Know what you should pay Are you paying for all the extra bells and whistles you don’t really need?
  • 23. Know what you should pay What billing methods can you leverage to your advantage? Is your billing method optimized for your usage patterns?
  • 24. Know when to ask an expert No metrics Have experience Limited experience Maybe. If only to see what other Yes! You definitely need help. options are out there.. Have metrics Likely not. You probably have Yes! You definitely need help. things figured out by now.. You and your business are definitely special, but whatever your specific infrastructure needs are, someone else has more than likely dealt with something similar.
  • 25. Last Slide! Cloud Computing Ignore it. Think about what you actually need. The range of solutions in IT Infrastructure There are TONS OF OPTIONS! How to access and evaluate your options Seriously work this out…