The document discusses the marketing strategies used by Airtel and Vodafone in India. It outlines the services provided by both companies, including mobile services, fixed line phones, broadband, and more. It then compares the marketing strategies employed by Airtel and Vodafone to gain market share, such as Airtel focusing on value-added services and Vodafone launching an advertising campaign around the Indian Premier League cricket tournament to promote its services. The analysis examines how the two major competitors have challenged each other through different marketing approaches.