Think Differently or Else
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The document presents an interactive session on creativity, emphasizing its importance and defining it as the ability to generate innovative ideas without constraints. It provides various techniques for capturing and developing creativity, such as the 'warp speed thinking' method and the 'drill down technique.' The presentation encourages a culture that embraces failure as part of the creative process while advocating for clear communication and the value of ideas in problem-solving.
Think Differently or Else
- 1. Think Differently or Else: A Special Interactive Presentation for SIU A Special Presentation to Texas Association of Special Investigation Units Texas-South Chapter - Houston, Texas June 8, 2011 by Joe Fournet copyright 2011 Ideas & MORE, all rights reserved 1
- 2. Handouts & Take Aways Helpful Stuff - - websites & books Top Tips Highlights 2
- 3. Some Creativity Stuff What is creativity Power of ideas Capturing creativity when you don’t have an iPad Presenting the iKit Warp Speed Thinking Drill down technique 3
- 4. S’more Stuff and Some Fun . . . What to do with those ideas you generate? Idea Wall Idea Tub How to enhance one’s creativity Failure is an option “SuckLess” mentality Dead cat Things to ponder & Wrap up 4
- 5. Warning! You are now entering The Creativity Zone copyright 2011 Ideas & MORE, all rights reserved
- 6. Creativity C r ea tivity seems all about t h ought and concepts. S o , what is it really? 6
- 7. What is creativity? Cr eat i v i t y i s t h e spa rk - the spark t h at i gn i t e s w h a t y ou say and how y ou s ay i t . Or . . . wha t y o u d o a n d how you do it. 7
- 8. What does creativity mean to you? OK, who wants to be first? 8
- 9. Creativity . . . should be synonymous with a popular 4-letter word that begins with F...U... 9
- 10. Creativity . . . Relax! We’re talking “FUN!” 10
- 11. Creativity Insights Creativity is a state of mind -- when the mind has fun, creativity is boundless Creativity occurs when people perceive there are no limits. 11
- 12. Creativity Insights Creativity can be defined as the ability to see, feel, touch, think and imagine what one has not seen, felt, touched, thought or imagined before. Creativity – the sudden cessation of stupidity. My favorite definition: “Intelligence having fun.” copyright 2011 Ideas & MORE, all rights reserved 12
- 13. You’re creative if . . . You have the ability to challenge your own imagination and stimulate thoughts to lead you to a new level of solution. We’re all creative because . . . Each one of us represents a different perspective, a different creative slant. 13
- 14. Power of Ideas Simplest idea, creatively and smartly executed, can differentiate the forgettable from the memorable. Ideas + Creativity = Logic + Magic. You should only care about two things: How to make the idea work and be relevant. Ideas need to be the foundation for delivering creative solutions to business problems. Said another way, ideas are the foundation of any persuasive communication that matters - internally or externally. copyright 2011 Ideas & MORE, all rights reserved 14
- 15. Ideas & Persuasive Communication Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u’r ok. Be creative business thinkers as well as storytellers in relating to audiences. Be straightforward but personable Become the expert and act like it; only do so with a sense of humor copyright 2011 Ideas & MORE, all rights reserved 15
- 16. Don’t Let Execution Derail You Even when strategy is clear, message can still be diluted if the creative is too cute, too complex or just plain dumb. The computer and software are just tools to enhance the idea and message, not to compete with, replace, or screw it up. Technology notwithstanding, be able to jot down your thoughts on paper or the infamous cocktail napkin. Beware of e-mail! What you put in writing may come back to haunt you. The more sensitive the material, the longer you wait to send. copyright 2011 Ideas & MORE, all rights reserved 16
- 17. Be Careful Never fall in love with your idea! There’s always a better one around the corner. 17
- 18. Creativity’s Way of Thinking Don’t ever underestimate the power of your mind or imagination. In order to innovate or create, think beyond the conventional. To hell with the status quo (attitude) Think Dr. Jekyll and Mr. Hyde (think in opposite direction) Don’t be afraid to ask: “Why, why not, or what if?” . . . . . . When you apply critical thinking, see the “big picture,” and condense complex information into clear message copyright 2011 Ideas & MORE, all rights reserved 18
- 19. Capturing Creativity How do you do that when you don’t have an iPad? (or even if you do) 19
- 20. Presenting the iKit Ye Olde Creativity Survival Kit: Makes you feel creative, think creatively Warp Speed Thinking Drill Down Idea Tub copyright 2011 Ideas & MORE, all rights reserved 20
- 21. Warp Speed Thinking Generating ideas at breakneck speed by capturing one idea (single word or two or phrase) per Post-it Note in answering specific question to solve a problem or address a challenge. How do I make a better presentation to _____ ? No time to analyze or judge or be fearful! Strive for 50 ideas in 5 minutes - Ready, Set copyright 2011 Ideas & MORE, all rights reserved 21
- 22. Warp Speed Thinking Reaction So, whadyathink? 22
- 23. Drill Down Technique #1 Trying to hit THE idea from a standard approach After eliminating duplicates . . . Select half from your Post-its (you only have 2-3 minutes) Select half again until you’re down to 5. Select 2, then 1. Is it the best one? Supposedly. But wait . . . copyright 2011 Ideas & MORE, all rights reserved 23
- 24. Drill Down #2 24
- 25. Drill Down #2 Trying to hit THE idea from a different perspective 24
- 26. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) 24
- 27. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) 24
- 28. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 24
- 29. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 24
- 30. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! copyright 2011 Ideas & MORE, all rights reserved 24
- 31. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! copyright 2011 Ideas & MORE, all rights reserved 24
- 32. More Drill Down #2 After you have selected and discarded all Post-its until you’re down to one, consider this . . . Is it the best one? It’s definitely one you would not have paid any attention to were it not for this exercise. It may be the hidden gem. Consider doing BOTH techniques with different groups copyright 2011 Ideas & MORE, all rights reserved 25
- 33. Ask A Better Question Helps you push beyond the known Ask right kind of question to trigger curiosity When faced with a dilemma, you tend to look for an answer you know - ask a better question to get more results - just pose a question for which you don’t know the answer = you’ll feel stretched, that’s good. copyright 2011 Ideas & MORE, all rights reserved 26
- 34. Idea Wall & Idea Tub Idea Wall - anywhere your Post-it Note ideas can gather together in one place Idea Tub - physical place, thing or electronic file where all ideas ever submitted are collected and organized in a manner that’s easily accessible Remember: Bad ideas are forgotten; good ones need storage copyright 2011 Ideas & MORE, all rights reserved 27
- 35. Getting Out the Message In order to internally communicate: Services SIU offers, what fraud indicators adjusters should look for, how claims can contact SIU, process for sending fraud referrals to SIU Consider - Handouts, E-briefs, Lunch-n- Learns, what have you NOT done before copyright 2011 Ideas & MORE, all rights reserved 28
- 36. Failure is an option You can’t have success unless you’re prepared to have failure Build failure into your culture as part of the process; don’t ridicule it, but honor and embrace it. Adopt Pixar Studio’s “SuckLess mentality”. When presented with something that doesn’t quite measure up, be lighthearted. Say something like “Gee, that really sucks. However, if your tried this or that, it might suck less.” copyright 2011 Ideas & MORE, all rights reserved 29
- 37. What To Do With A Dead Cat Do not bring a DEAD CAT without a shovel! Never present a problem without bringing the shovel: At least two possible solutions. You save time if one of these is adopted, and you get to share your creative thinking while learning what’s important to your boss. Remember, you may not know all there is to know. copyright 2011 Ideas & MORE, all rights reserved 30
- 38. Oddball Observation #1 When it comes to applying yourself and being focused: “It’s okay to be orderly in your normal life, but be violent and original in your work.” copyright 2011 Ideas & MORE, all rights reserved 31
- 39. Oddball Observation #2 “You're going to screw up!” “So it comes with being daring that you're going to screw up. But I'd rather apologize than to be so timid as to not try and do anything smart or brave.” -- Lee Clow Worldwide Creative Director TBWA/ChiatDay copyright 2011 Ideas & MORE, all rights reserved 32
- 40. Oddball Observation #3 The key to accomplishing anything great is being too stupid to realize it can’t be done. copyright 2011 Ideas & MORE, all rights reserved 33
- 41. Thank You, TASIU!! Please send your donations to: Joe Fournet Ideas & MORE www.ideasnmore.net j4net@ideasnmore.net 281-980-1802 copyright 2011 Ideas & MORE, all rights reserved 34