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Supporting Small Business
     Improvement
Case Study: Online Gaming Affiliate
Client Overview
• Overview                      • Goals
   – Young, online gaming         – Improving profitability
     affiliate                    – Reducing operating cost
   – Fast growth precluded        – Extending product
     focus on systems &             portfolio
     processes


• Challenges                    • Needs
   – Individual driven rather     – Process improvement for
     than process oriented          organisational growth
   – Too much resource time       – Business intelligence,
     spent on manual data           reporting to enable focus
     capture                        on action items
Process Challenges
•   Non-universal, individually
    driven
•   Uncharted process gaps,
    ad-hoc decision-making
•   No documented decisions,
    no audit processes
•   Lack of process
    documentation 6
    months for new joinees to
    get up and running
ThinkPLANK
    Solution
•   Analysis
     – Identifying process gaps,
       waste, information
       management & storage
       issues
•   Recommendations
     – Process standards,
       decision point checklists
     – Decision records, history
     – Information management
       & storage
•   Documentation
     – New recruits up and
       running in 7 days
     – Use in potential investor
       discussions
     – Extend to new product
       lines
Information
    Challenges
•   Manual data gathering &
    entry – time-consuming
•   Database with no daily
    reports / alerts, trends, or BI
       manual analysis on
    spreadsheets
•   No remote DB access
•   Poor UI, usability
•   Lack of business decision
    support (partnership deal
    histories, etc.) on and off DB
•   DB not extensible to new
    products
ThinkPLANK Solution
•   New DB Requirements
    Definition
     – Business goals, gap analysis
     – Reports, alerts, BI
     – Tech recommendations &
       organisational cohesion
•   Database Build
     – Programme managing cost-
       effective offshore DB
       build, deployment and data
       migration
•   Automating Data Capture
     – Implementation of screen-
       scraping tool to gather
       daily transaction data
Business Benefits
•   Operating Cost Reduction                   •   Profitability Improvement
     – Process efficiency, eliminating waste        – Bi, reports focused on profitability,
     – Process effectiveness, removing gaps           action items; increased resource time
     – New team members up and running in             on action
       7 days (from 6 months)                       – What-if analysis for partnership models
     – Eliminating time on manual data              – Comprehensive information to support
       gathering resource reduction                   contract negotiation


•   Business Growth                            •   Investment Attractiveness
     – Resource capacity to manage growing          – Process improvement &
       product range                                  documentation useful in potential
     – Reduced time-to-market of new                  M&A / VC investment discussions
       products by adapting documented
       processes
     – Scalable, flexible database easily
       extensible to new products
Testimonial
“The experience of working with Think Plank was excellent and we
achieved all our goals that we set out in the beginning. As a fairly young
company it allowed us to recognise areas of weakness and set goals to
improve on, as well as formalise current procedures that work well. I’m
confident that now we can recruit new employees and train with ease
using the documentation that Think created for us. Thanks again from all
at Little Star Media, we look forward to working with you again in the
future.”

Kylie Morgan, Commercial Manager
ThinkPLANK
Broadcast    Internet      Publishing    IPTV      Music       Entertainment     Technology           Telecom


     • Technology strategy for                                                 • Implementation of
       major broadcaster                                                         Channel Management/
     • Connected Homes                                                           Asset Mgmt Systems




                                        Strategy           Projects
                                                                                        Execution
        Core Team
                                         Digital Convergence                            Network


                                        Process       Innovation
     • Process improvement
       for leisure gaming                                                      • Next generation UI
       affiliate                                                               • Convergence
     • Business Change                                                           Conversations
     • Strategic offshoring

                        ved@thinkplank.com             pragna@thinkplank.com

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ThinkPLANK Small Business Offerings

  • 1. Supporting Small Business Improvement Case Study: Online Gaming Affiliate
  • 2. Client Overview • Overview • Goals – Young, online gaming – Improving profitability affiliate – Reducing operating cost – Fast growth precluded – Extending product focus on systems & portfolio processes • Challenges • Needs – Individual driven rather – Process improvement for than process oriented organisational growth – Too much resource time – Business intelligence, spent on manual data reporting to enable focus capture on action items
  • 3. Process Challenges • Non-universal, individually driven • Uncharted process gaps, ad-hoc decision-making • No documented decisions, no audit processes • Lack of process documentation 6 months for new joinees to get up and running
  • 4. ThinkPLANK Solution • Analysis – Identifying process gaps, waste, information management & storage issues • Recommendations – Process standards, decision point checklists – Decision records, history – Information management & storage • Documentation – New recruits up and running in 7 days – Use in potential investor discussions – Extend to new product lines
  • 5. Information Challenges • Manual data gathering & entry – time-consuming • Database with no daily reports / alerts, trends, or BI manual analysis on spreadsheets • No remote DB access • Poor UI, usability • Lack of business decision support (partnership deal histories, etc.) on and off DB • DB not extensible to new products
  • 6. ThinkPLANK Solution • New DB Requirements Definition – Business goals, gap analysis – Reports, alerts, BI – Tech recommendations & organisational cohesion • Database Build – Programme managing cost- effective offshore DB build, deployment and data migration • Automating Data Capture – Implementation of screen- scraping tool to gather daily transaction data
  • 7. Business Benefits • Operating Cost Reduction • Profitability Improvement – Process efficiency, eliminating waste – Bi, reports focused on profitability, – Process effectiveness, removing gaps action items; increased resource time – New team members up and running in on action 7 days (from 6 months) – What-if analysis for partnership models – Eliminating time on manual data – Comprehensive information to support gathering resource reduction contract negotiation • Business Growth • Investment Attractiveness – Resource capacity to manage growing – Process improvement & product range documentation useful in potential – Reduced time-to-market of new M&A / VC investment discussions products by adapting documented processes – Scalable, flexible database easily extensible to new products
  • 8. Testimonial “The experience of working with Think Plank was excellent and we achieved all our goals that we set out in the beginning. As a fairly young company it allowed us to recognise areas of weakness and set goals to improve on, as well as formalise current procedures that work well. I’m confident that now we can recruit new employees and train with ease using the documentation that Think created for us. Thanks again from all at Little Star Media, we look forward to working with you again in the future.” Kylie Morgan, Commercial Manager
  • 9. ThinkPLANK Broadcast Internet Publishing IPTV Music Entertainment Technology Telecom • Technology strategy for • Implementation of major broadcaster Channel Management/ • Connected Homes Asset Mgmt Systems Strategy Projects Execution Core Team Digital Convergence Network Process Innovation • Process improvement for leisure gaming • Next generation UI affiliate • Convergence • Business Change Conversations • Strategic offshoring ved@thinkplank.com pragna@thinkplank.com