The document discusses managing the three types of IT - network IT, enterprise IT, and technologies that make standalone tasks efficient - to gain a competitive advantage. It suggests selecting IT to enable business agility, setting priorities with an inside-out approach, and putting technologies to productive use through adoption and exploitation to extract maximum benefits such as increasing precision, facilitating collaboration, and standardizing workflows. Managing the deployment, innovation opportunities, and propagation of IT from top-down and bottom-up is also discussed.