This document provides tips to improve a website's search engine optimization (SEO) and digital marketing. It recommends implementing common SEO best practices like using a content management system, adding relevant image alt text, using proper semantic HTML markup, and ensuring analytics and search console tools are set up and connected. Additional tips include installing SEO plugins, testing page speed, using browser extensions, checking local business listings, tracking keywords against competitors, and using a site crawler to find issues. Finally, it suggests leveraging a CRM by importing contacts, using forms from the CRM on the website, and enabling marketing automation features.