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The Cross Platform
Ecosystem
Trevor Cornwell
appbackr inc.
Building an
Ecosystem. From
Scratch.
3 3
Stores want to control
quality of apps in their
store
Low entry barrier to
app creation and
submission
Consumers want
high quality apps
Current store validations
are resource intensive
but having low-quality
apps hurt store
reputation.
Any developer can submit
anything to the app store so
high quality apps get buried in
the rubbish
But cannot easily distinguish
low from high quality apps,
especially if they are
unknown
APP SCORING: PROBLEM STATEMENT
No reliable 3rd party evaluation system for apps available that
customers can rely on to make for purchase decisions. No reliable
gateway to pre-screen low quality apps.
App department stores are flawed
4
A quality scoring system for apps,
scored on quality and performance
Higher scoring apps are
“tagged” for featuring
Lower scoring apps are
pre-screened from store
entry
Apps are scored
from 0 to 10.0
APP SCORING: SOLUTION
5 5
appscore can be integrated across
technology layers and store portals
Store entry
appscore algorithm
Evaluates app performance
technically for store entry
Displayed at cross-platform
level to guide developers
Binary screening
Screens app technical
performance on test devices
Developers
APP SCORING: appbackr value proposition
Consumers
6
The appscore
7
The appscore
• This is the first level (20pt, bold)
• This is a second level bullet (18pt)
1 This is a numbered second level
This is an unbulleted second level
$ This is a code second level (uses fixed width font,
bold)
# This is a privileged code second level (uses fixed
width font, bold)
• This is a third level bullet (14pt)
1 This is a numbered third level
This is a plain third level
8
8
Technical
Performance
Does the app perform well
with no technical issues?
Demographic Appeal
What is the app target
demographic?
Components of the appscore
Device Optimization
Is the device optimal/suboptimal
for specific devices?
Implementation
Is the app bug-free?
User Engagement
Does the app content
engage users over a period
of time?Complexity
Does the app serve a complex
purpose?
The Role Cross
Platforms Play.
10
11
appscore api
• Offers for Platform
• Use this API with the API Key to know what offers there are for apps that are submitted.
• Method: POST
• Endpoint: http://www.appbackr.com/Xchange2Api/Offers
• Request Parameter:
• “apiKey”
• Response:
• {
"success":true,
"apps":[
• {"app_name":"app1","app_id":"com.app1.com","email":"app1@appbackr.com","category":"Games","offer_from":"
Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},
• {"app_name":"app2","app_id":"com.app2.com","email":"app2@appbackr.com","category":"Productivity","offer_fro
m":"Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},
• {"app_name":"app3","app_id":"com.app3.com","email":"app3@appbackr.com","category":"Travel","offer_from":"F
irefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"},
• {"app_name":"app4","app_id":"com.app4.com","email":"app4@appbackr.com","category":"Weather","offer_from":
"Tizen","offer_name":"Tizen","offer_criteria":"Installs more than 1,000,000"},
12
Demand Meet Supply.
•
• Books & Reference
• Business
• Comics
• Communication
• Education
• Entertainment
• Finance
• Health & Fitness
• Lifestyle
• Media & Video
• Medical
• Music & Audio
• News & Magazines
• Photography
• Productivity
• Shopping
• Social
• Sports
• Tools
• Transportation
• Travel & Local
• Weather
• Games - Word
Games - Action
Games - Adventure
Games - Arcade
Games - Board
Games - Card
Games - Casino
Games - Casual
Games - Educational
Games - Family
Games - Music
Games - Puzzle
Games - Racing
Games - Role Playing
Games - Simulation
Games - Sports
Games - Strategy
Games - Trivia
13
14
Gamesalad Case Study
15
The Results
17
A Meritocracy that Benefits Tizen
• Over $1 million in payouts
• Over 6000 apps submitted to the Tizen App Store
• Over 2000 developers participated
• 10 XPlatform partners
• 70 Testing devices
• 5 appbackr-submitted apps Winners of the Tizen
App Challenge
API V2
19
appbackr is better than challenges, it’s a Meritocracy
allows us to dynamically push
offers in real-time to XP
developers and communicate
with them directly in the
development environment.
Across Many
Partners.
21
@trevorcornwell

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Tizen Developer Conference 2014

  • 1. The Cross Platform Ecosystem Trevor Cornwell appbackr inc.
  • 3. 3 3 Stores want to control quality of apps in their store Low entry barrier to app creation and submission Consumers want high quality apps Current store validations are resource intensive but having low-quality apps hurt store reputation. Any developer can submit anything to the app store so high quality apps get buried in the rubbish But cannot easily distinguish low from high quality apps, especially if they are unknown APP SCORING: PROBLEM STATEMENT No reliable 3rd party evaluation system for apps available that customers can rely on to make for purchase decisions. No reliable gateway to pre-screen low quality apps. App department stores are flawed
  • 4. 4 A quality scoring system for apps, scored on quality and performance Higher scoring apps are “tagged” for featuring Lower scoring apps are pre-screened from store entry Apps are scored from 0 to 10.0 APP SCORING: SOLUTION
  • 5. 5 5 appscore can be integrated across technology layers and store portals Store entry appscore algorithm Evaluates app performance technically for store entry Displayed at cross-platform level to guide developers Binary screening Screens app technical performance on test devices Developers APP SCORING: appbackr value proposition Consumers
  • 7. 7 The appscore • This is the first level (20pt, bold) • This is a second level bullet (18pt) 1 This is a numbered second level This is an unbulleted second level $ This is a code second level (uses fixed width font, bold) # This is a privileged code second level (uses fixed width font, bold) • This is a third level bullet (14pt) 1 This is a numbered third level This is a plain third level
  • 8. 8 8 Technical Performance Does the app perform well with no technical issues? Demographic Appeal What is the app target demographic? Components of the appscore Device Optimization Is the device optimal/suboptimal for specific devices? Implementation Is the app bug-free? User Engagement Does the app content engage users over a period of time?Complexity Does the app serve a complex purpose?
  • 10. 10
  • 11. 11 appscore api • Offers for Platform • Use this API with the API Key to know what offers there are for apps that are submitted. • Method: POST • Endpoint: http://www.appbackr.com/Xchange2Api/Offers • Request Parameter: • “apiKey” • Response: • { "success":true, "apps":[ • {"app_name":"app1","app_id":"com.app1.com","email":"app1@appbackr.com","category":"Games","offer_from":" Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"}, • {"app_name":"app2","app_id":"com.app2.com","email":"app2@appbackr.com","category":"Productivity","offer_fro m":"Firefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"}, • {"app_name":"app3","app_id":"com.app3.com","email":"app3@appbackr.com","category":"Travel","offer_from":"F irefox","offer_name":"Firefox","offer_criteria":"App Score more than 8.5"}, • {"app_name":"app4","app_id":"com.app4.com","email":"app4@appbackr.com","category":"Weather","offer_from": "Tizen","offer_name":"Tizen","offer_criteria":"Installs more than 1,000,000"},
  • 12. 12 Demand Meet Supply. • • Books & Reference • Business • Comics • Communication • Education • Entertainment • Finance • Health & Fitness • Lifestyle • Media & Video • Medical • Music & Audio • News & Magazines • Photography • Productivity • Shopping • Social • Sports • Tools • Transportation • Travel & Local • Weather • Games - Word Games - Action Games - Adventure Games - Arcade Games - Board Games - Card Games - Casino Games - Casual Games - Educational Games - Family Games - Music Games - Puzzle Games - Racing Games - Role Playing Games - Simulation Games - Sports Games - Strategy Games - Trivia
  • 13. 13
  • 15. 15
  • 17. 17 A Meritocracy that Benefits Tizen • Over $1 million in payouts • Over 6000 apps submitted to the Tizen App Store • Over 2000 developers participated • 10 XPlatform partners • 70 Testing devices • 5 appbackr-submitted apps Winners of the Tizen App Challenge
  • 19. 19 appbackr is better than challenges, it’s a Meritocracy allows us to dynamically push offers in real-time to XP developers and communicate with them directly in the development environment.
  • 21. 21