Top 10 Ad Gurus
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The document presents a top 10 list of influential ad gurus from the Indian advertising industry, highlighting their notable contributions and award-winning campaigns. Each featured ad professional, including Prahlad Kakkar, Piyush Pandey, and Josy Paul, has significantly shaped advertising in India through innovative ideas and memorable advertisements. The document concludes by emphasizing the impact these creatives have on the advertising field and encouraging readers to explore related courses offered by ADMEC Multimedia Institute.
Top 10 Ad Gurus
- 1. Top 1o AD Guru Presentation by ADMEC Multimedia Institute ADMEC Multimedia Institute | www.admecindia.co.in
- 2. Ad agencies are the most dynamic industry where ‘Most Creative Minds’ in the world exist. It is in the hands of these ad filmmakers to make up or break a firm’s marketing campaigns & this is the reason, these people deserve a widespread acknowledgment for all the beautiful ads they have created for us all these years. If it raises your curiosity to know who are they, this presentation is for you! We have combined the superstars of this advertising world who have given a new dimension to ads in India & some unforgettable commercials as well. Introduction ADMEC Multimedia Institute | www.admecindia.co.in
- 3. Prahlad Kakkar Prahlad Kakkar is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial, “Ye hi hai right choice”, “Everest ka tikha lal”, “Maggie pichkoo”, “I love you Rasna” and the list is still going on. Prahlad has ruled the ad filmmaking business and has won several awards for technical excellence, Innovation, and creativity in advertising over the years in India. 1
- 4. His Work Campaign For Officer’s Choice Created iconic ad “Everest ka Tikhalal” for MDH
- 5. Prasoon Joshi Prasoon Joshi is the Chairman Asia Pacific & CEO of McCann Worldgroup India. He has been awarded Padma Shri by Government of India. His notable campaigns include for NDTV India (Sach Dikhate Hain hum), Saffola (Abhi to main jawan hoon) and the Cannes- winning Thanda Matlab Coca-Cola campaign with Aamir Khan. His Happydent television commercial is considered by experts as India's best ad till date. 2
- 6. His Work “Thanda matlab Coca-Cola” campaign with Aamir Khan “Abhi to main Jawan hu” Saffola Campaign
- 7. R. Balki R. Balki is an Indian filmmaker, screenwriter, Chairman and Chief Creative Officer of the advertising agency Lowe Lintas (India). He is best known for directing Cheeni Kum (2007) and Paa (2009). Balki's ideas have included "Daag Achche Hain" for 'Surf Excel', "Jaago re" ads for 'Tata Tea' and the "walk when you talk" Idea Cellular advertising campaign. 3
- 8. His Work “Walk when Talk” campaign for Idea with Abhishek Bachchan “Daag Ache hain” for Surf Excel
- 9. Piyush Pandey Piyush Pandey is the Executive Chairman, National Creative Director Ogilvy & Mather India and the winner of over 600 awards for advertising all over the world. Most notable ad campaigns in India designed by him are BJP campaigns for the 2014 elections, Cadbury Dairy Milk: 'Kuch khaas hai', and many other campaigns for Fewikwik, Vodafone, and Asian paints are enlisted in his contribution. 4 www.admecindia.co.in | 9811818122, 9911782350
- 10. His Work “Kuch Khas Hain” for Dairy Milk Several campaigns for Fevikwik
- 11. Josy Paul One of the most influential people in the Indian advertising, Josy Paul has been named as the ‘Creative Person of the Year’ for India. With the belief that India need more “acts not ads”, he founded BBDO India, which ultimately led to movements like Gillette’s Women Against Lazy Stubble’ that fetched him many international awards including the Black Lion at Cannes for ‘creative effectiveness’ 5
- 12. His Work One of the most successful campaigns from India in recent times, Gillette&rsquos WALS initiative triggered a debate about shaving among Indian men and resulted in a sales increase of 38 per cent
- 13. Arvind Sharma Arvind Sharma has been the longest- serving CEO and chairman of an ad agency, Leo Burnett for 21 years. He has been the force behind popular ads like McDonalds, award-winning radio ads like Tata Salt Lite, Thumbs Up, Tide and much more. He has now turned entrepreneur with the e-commerce venture, indiasarihouse. 6
- 14. His Work Advertisement campaigns for Tide, Tata Salt and many more companies.
- 15. Sam Balsara A protuberant personality in the Indian advertising industry, Sam Balsara has over 30 years of experience in the ad world. The Founder, Chairman & Managing Director of Madison World, Sam’s company has worked with the most prominent brand available in the market. The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as “India’s Most Influential Media Person” for the last 10 consecutive years. 7
- 16. His Work Madison had handled BJP’s media mandate during the previous Lok Sabha elections when it recorded the biggest election victory in 30 years. Madison is known to have come up with several innovations then to help the Narendra Modi-led party connect with young voters.
- 17. Alyque Padamsee Padamsee was the Chief Executive for 14 years who built Lintas India to be one of the top agencies in the country. Known as the Brand Father of Indian advertising, Padamsee has built over 100 brands. He is the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising. Padamsee created Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, Hamara Bajaj, the TV detective Karamchand, etc. 8
- 18. His Work Created Lalita ji - a smart, no-nonsense housewife who told India 'Surf ki kharidaari mein hi samajhdaari hai’. Created Charlie- Chaplin look alike for Cherry Blossom.
- 19. Agnello Dias Agnello Dias is considered to be one of the most influential people in Indian advertising. There was a stir created when Taproot India launched. He definitely is the king of today’s generation of ad freaks, having done everything right. Having worked at some of the famous ad agencies like Lowe, Leo Burnett, and JWT, today he is the proud co-founder and Chairman of Taproot India, his own ad agency. 9 www.admecindia.co.in | 9811818122, 9911782350
- 20. His Work He created a Campaign for Times of India that depicts the plight of families left behind by Indian farmers committing suicide owing to crop failures, drought and debt. Watch the complete ad here Farmer’s Family
- 21. Senthil Kumar Senthil Kumar is the CCO for J Walter Thompson and among the top 10 advertising legends in India. His work for brands and companies such as PepsiCo, Nike, Levi's, Google, Ford, The Times of India, Nestle, Unilever, ITC, MRF Tyres, UNICEF, and Rotary, has won him and the agency several awards. He claims to hold an unparalleled record of winning 16 Cannes Lions (giving him the title of The Lion Hunter) and being the only creative director on the Mobile Marketing Association) board. 10
- 22. His Work Campaign for KingFisher “Half Toy” for UNICEF
- 23. Thanks for Reading! We have introduced you to the creative minds behind those tempting advertisements. They are hugely responsible for your cravings when you see a little boy licking the cream inside a biscuit. These leading designers have made the industry more brighter and shinier & people are looking at advertising designing as a new career option. I hope these professionals must have inspired you too! Check out our various courses to get closer to your dreams.
- 24. Our Courses Advertising Design Master Duration: 18 Months Adobe Creative Cloud Master Duration: 12 Months Advertising Design Standard Duration: 12 Months For more courses you can visit at www.admecindia.co.in
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