Top Conversion Rate Optimization Tips for 2022 (1).pdf
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The document outlines essential strategies for e-commerce conversion rate optimization, emphasizing the importance of understanding consumer behavior and engaging users effectively. It highlights techniques such as leveraging data tools, ensuring product visibility, strategic use of discounts, and optimizing mobile experiences. Additionally, it stresses the role of SEO, video content, and lead capture forms in enhancing user engagement and conversion rates.
Top Conversion Rate Optimization Tips for 2022 (1).pdf
- 1. 02 FIND YOUR TARGET AUDIENCE The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the ones to grab their attention. 01 ENGAGE USERS IMMEDIATELY Top Conversion Rate Optimization Tips for 2022 COLLATE AND ANALYSE DATA 03 INTERPRETING CONSUMER BEHAVIOR 04 These initial moments will captivate your audience and engage them to retain them accordingly. Your site needs to achieve this by delivering the right details to retain interest. This is essential for CRO and Google Analytics, Crazy Egg, Hello Bar, HotJar, etc are ideal tools. Any data gathered from these tools is important. Knowing what your audience wants will drive your ecommerce conversion optimization strategy in the right direction. GOOD PRODUCT VISIBILITY & STORE ACCESSIBILITY 05 OFFER STRATEGIC DISCOUNTS 06 Product discovery (or lack thereof) is a major factor in deciding engagement and bounce/abandonment rates for eCommerce stores. These robust techniques can serve both your business and ecommerce platform too. Everyone relishes being rewarded with something and psychologically, it reinforces the urge to buy. PAYMENT SECURITY OPTIMISATION IS ESSENTIAL 07 APPLY CTA’S STRATEGICALLY 08 Financial safety is the pinnacle issue for consumers since the Internet began. This can impact people’s beliefs or dependence. Call to action buttons are required to easily guide users. Embolden and locate these in prominent places on pages. INVITE EXCLUSIVITY & INFLUENCERS 09 CONTINUOUS SEO FOR YOUR SITE 10 This will empower your brand’s identity with great publicity cum advertising and the advantages will be symbiotic. Likewise, influencers can focus or direct/route traffic to your site (as their advice will drive trust across new users). SEO is paramount to optimize your pages and their respective material. Now when people search using pertinent keyword criteria, you’ll flash as the ideal choice on the SERP (Search Engine Results Page). MOBILE DEVICE OPTIMISATION 11 INTERACTIVE & MODEST PRODUCTS 12 Mobile based ecommerce is developing daily and research demonstrates that the likelihood of a visitor converting to a customer plummets by as much as three-fifths following a poor optimization experience. While displaying pertinent product information is crucial, it’s also worth creating interactive material to add authenticity too (rather than hardcore marketing/selling). USE VIDEOS TO ENTICE USERS 13 CURB BOUNCE AND EXIT RATES 14 Videos are already being used as a potent marketing method to project your brand timeline, highlight value, and forge relationships with (prospective) customers in the marketing funnel. Analyzing these metrics is imperative, as an excessively high index of both is indicative of a low user engagement on your site and its products. UTILISE LEAD CAPTURE FORMS 15 These form a key part of your site which affects the conversion rate. They’re an indispensable element of your funnel as they’re the ultimate deciding factor in segregating your leads from mere browsers. © Copyright 2009 - 2022, VOCSO Technologies Pvt Ltd. All Rights Reserved. Full circle web and mobile application design, development & marketing agency.