Tract presentation pitch_9_21_2012
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The document outlines a comprehensive plan for a nightlife network, integrating features like event ticket purchasing, and promoting artists and events within the electronic music scene. It highlights the expertise of key figures, Jason Bills and Chris Martinez, in event promotion and creative marketing, emphasizing their impact on electronic music and branding. The document also provides statistics on event attendance and ticket sales growth, underscoring the popularity and financial viability of electronic music events.
Tract presentation pitch_9_21_2012
- 1. THIS WILL CHANGE EVERYTHING
- 2. Facebook Connect 2
- 3. Nightlife Connect 3
- 4. theNetwork Browse comments, like, status updates and find out what your friends are up to 4
- 5. In-App Purchase 19.84 ๏ Buy tickets to events ๏ Request a private car ๏ Book a hotel room 5
- 6. Massive Events Find events, Buy Tickets and check in... Share with friends let them know where you’re going 6
- 7. Venue Profile Directions, Guest list and VIP bottle service all from your mobile device 7
- 8. EventMap ™ Find out where it’s all going down, checkin and find your friends 8
- 9. TRACTion ™ Customer loyalty, the more you use TRACT the more you qualify for free tickets and discounts 9
- 10. DJTracker ™ Locate your favorite DJs Listen to & buy new tracks Follow DJs and Events 10
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- 16. Jason Bills Chief Executive of Global Strategy & Entertainment Founder of Together Productions, one of the most respected Electronic Dance music event Promotion and Production companies in the US. Promoted, produced and managed 100's of "one off" events and even more club nights over the past 15+ years. During this time, Jason has had the pleasure to work with the majority of top grossing DJs and producers in the world. Together Productions is regularly credited with being the premier influence within Colorado's electronic music scene and nightclub event history as well as being one of the original leaders throughout the United States. Jason has also consulted for some of the largest hospitality, retail and restaurant brands in the world developing strategy behind their audio identity and sensory branding campaigns. 16
- 17. Chris Martinez Chief Executive Creative Director Founder of Fumes Clothing, one of the first alternative clothing companies in the U.S. started in 1990. Chris was in charge of all creative and marketing operations worldwide. He was responsible for the design, trade show events and the over all production of the clothing line. In 1996 Chris graduated with a degree in graphic design and new media. Over the last 15+ years he’s created campaigns for several top Ad agencies. He has experience with many Fortune 500/1000 brands including Apple. In 2007, he helped win a 70 million dollar account with Audi of America the largest in the agency history for Venables Bell and Partners San Francisco. Chris co-created the tract brand along with partner Jason Bills. Chris is the chief conceptual designer for the branding, advertising and marketing campaigns. Graphic design has been a passion and will continue to be, while maintaining the the overall style and identity that makes up the brand. 17
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- 19. Insomniac Events Electric Daisy Carnival 2010 June 25th 85,000 + attendees June 26 th 100,000 + attendees 19
- 20. Ultra Music Festival: March 25 th and 26 th, 2010 100,000+ attendees Detroit Electronic Music Festival /Movement 2010 95,000 attendees 20
- 21. DJ Fees topping $250,000 US for headliners at festivals Cover charges range from $20-$50 at most top clubs (bottle service $150-$450) $150-$200 for festival events tickets 21
- 22. clubZone.com sells tickets to more than 750 of the most popular and talked about New Year’s Eve parties in 29 cities from New York and Chicago to Los Angeles and Vancouver at: http://www.clubzone.com/nye/new-years-eve.html Projected sales are $6,000,000 with more than $750,000 expected on December 31st alone. 22
- 23. Ticket Sales TRACT Growth 15,000% 11,250% 7,500% 3,750% 2011 0% 2012 2013 2014 23
- 24. Beatport's revenue growth over it's first 6 years ($2.2 million to 20.4 million). 820% growth • Digital music sales accounted for 40% of total U.S. music purchases in 2009 • Digital track sales increased 8.1% from 2008 to 2009 • Digital album sales increased 16.1% from 2008 to 2009 dance music is #3 when it comes to new releases: http://www.guardian.co.uk/music/2010/may/09/lady-gaga-cheryl-cole-lily-allen Rock provided 40.2% of all new releases, compared with 13.7% for pop, 10.1% for dance and 8.6% for urban, according to the BPI's forthcoming Statistical Handbook 2010. 24
- 25. DJ ENDORSEMENTS
- 26. A-level artists B-level artists C-level artists Tiesto Josh Wink DJ Dan Deadmau5 Dubfire Dieselboy Paul Van Dyk Skrillex Donald Glaude David Guetta Felix Da Housecat Manufactured Carl Cox Roger Sanchez Superstars Andy C Chase & Status Adam Freeland 26
- 27. A-level artists B-level artists C-level artists Tiesto Josh Wink DJ Dan Deadmau5 Dubfire Dieselboy Paul Van Dyk Skrillex Donald Glaude David Guetta Felix Da Housecat Manufactured Carl Cox Roger Sanchez Superstars Andy C Chase & Status Adam Freeland 27
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