Transcript of Twitter backchannel
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The document is a transcript of conversations from a Twitter discussion about university web strategy during the #reputationage event from February 23 to 24, 2011. Participants discussed the importance of authenticity, collaboration, and data-driven strategies in improving online presence and reputation for universities. Key topics included the challenges of engaging diverse audiences, integrating web efforts with overall university goals, and leveraging analytics for better decision-making.
Transcript of Twitter backchannel
- 1. #reputationage wthashtag.com/reputationage Transcript from February 23, 2011 to February 24, 2011 All times are Pacific Time February 23, 2011 5:22 am JGChesney: @mStonerblog hiya! Hope we get a chance to meet; I'm presenting Thur. AM on Uni Web Strat in the #ReputationAge 1:10 pm mStonerblog: @JGChesney I'll look for you! Thought yr topic sounded interesting. #ReputationAge 4:19 pm JGChesney: I set up a hashtag archive for Twitterverse Q&A on my #CASE8 talk on the #ReputationAge via @wthashtag http://wthashtag.com/reputationage 4:27 pm andrealauder: RT @JGChesney: I set up a hashtag archive for Twitterverse Q&A on my #CASE8 talk on the #ReputationAge via @wthashtag http://wthashtag.com/reputationage February 24, 2011 3:10 pm JGChesney: Speaking at #CASE8 this morning on University Web Strategy. Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR 3:11 pm andrealauder: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy. Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR 3:14 pm MikeMcCready: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy. Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR 3:16 pm mStonerblog: @MikeMcCready I'm really glad, since YOU were the inspiration for the tweetup in the first place! #CASE8 #ReputationAge 3:19 pm CynthiaFawcett: RT @JGChesney: Speaking at #CASE8 this morning on University Web Strategy. Follow #ReputationAge to ask questions: http://bit.ly/ehFNXR 3:25 pm JGChesney: @CynthiaFawcett thanks! Would love if u could live-tweet ur thoughts to #ReputationAge for #UAlberta folks who couldn't afford coming?? 3:35 pm CynthiaFawcett: @JGChesney Absolutely, my friend! I was hoping that live-tweeting your #reputationage talk would be cool with you. :-) 4:51 pm andrealauder: @CynthiaFawcett @JGChesney Looking forward to the discussion on #ReputationAge from the #Case8 conference. Wish I could be in #yvr. 5:00 pm MikeMcCready: Looking forward to the presentation by @JGChesney on university web strategy in a #ReputationAge at #case8 5:17 pm CynthiaFawcett: @jgchesney I am preparing to tweckle your #case8 #reputationage presentation. Glad the room is warm, won't be distracted by cold feet. :-) 5:19 pm JGChesney: Great to see a full house here at #case8 #ReputationAge talk! Welcome, everyone! 5:21 pm lauriewang: #reputationage university web strategy session with @jgchesney! #case8 woohoo! 5:23 pm iamkimu: looking forward to day2 at #case8! timmys, check. university web strategy session, go! #reputationage 5:28 pm CynthiaFawcett: #ReputationAge Top web concerns: mapping strategy on to real outcomes & getting resources to match imagination to sustain a dynamic site. 5:28 pm MikeMcCready: My one big concern with web content strategy is trying solicite institutional input and buy-in. #ReputationAge
- 2. 5:29 pm GoyaEli: #reputationage #Case8 online strategy concern - serving multiple target audiences and resources 5:29 pm lauriewang: #reputationage concerns: too many audiences. Alum, students, prospective students, researchers, staff... 5:31 pm iamkimu: i can spend all day posting & tweeting for work, but how much time/resources do we allot to our FB/Twitter efforts? #reputationage 5:31 pm lauriewang: #reputationage Universities created social networking. Believe it or not! #case8 5:33 pm iamjasonbeard: RT @lauriewang: #reputationage university web strategy session with @jgchesney! #case8 woohoo! 5:33 pm mStonerblog: @CynthiaFawcett I can tell I'm missing a *really* good session. Wish I could be there. #ReputationAge #case8 5:34 pm CynthiaFawcett: 1990s everyone jumped on to the dotcom wagon by developing crappy "me" sites that were frustrating. #ReputationAge #case8 5:36 pm MikeMcCready: RT @lauriewang: #reputationage Universities created social networking. Believe it or not! #case8 5:36 pm lauriewang: 2000s: when web usability was taken very seriously, though most universities fell behind. #reputationage #case8 5:38 pm cguenard: My biggest concern re: online strategy? Getting folks to follow branding guidelines and our visual identity. #reputationage 5:40 pm lauriewang: Convoluted student experience= #fail #reputationage #case8 5:40 pm CynthiaFawcett: Universities #fail if we make the student experience confusing or convoluted. #reputationAge #case8 5:40 pm colene: From @JGChesney's University Web Strategy in the Reputation Age: convoluted student experience=fail. They will broadcast it. #reputationage 5:40 pm CynthiaFawcett: RT @lauriewang: 2000s: when web usability was taken very seriously, though most universities fell behind. #reputationage #case8 5:41 pm lauriewang: It's not who you are, it's how you share. #reputationage #case8 So true 5:41 pm CynthiaFawcett: How and what we share and interact defines who we are in the #ReputationAge #case8 5:41 pm lauriewang: It's about how you are NOT interacting. #reputationage #case8 5:43 pm colene: It's not who you are, it's how you share. #reputationage 5:43 pm iamkimu: if you haven't decided what your (univs) reputation will be, it's going to be decided for you. #reputationage #case8 5:43 pm MikeMcCready: Reputation is how you deliver your experience ~ @JGChesney #case8 #ReputationAge 5:45 pm CynthiaFawcett: @jgchesney is an excellent public speaker. Very easy to listen to and follow. #ReputationAge #case8 5:46 pm lauriewang: you're designing a business strategy. #reputationage #case8 #webstrategy 5:47 pm CynthiaFawcett: #reputationAge = collaborative University Vision > academic plan > faculty plan > schools plans > unit plans #case8 5:48 pm CynthiaFawcett: In the #ReputationAge we have to create an optimal online experience for everyone who interacts with our university #case8 5:48 pm lauriewang: Agreed! RT @CynthiaFawcett @jgchesney is an excellent public speaker. Very easy to listen to and follow. #ReputationAge #case8 5:50 pm MikeMcCready: I see at least 3 iPads in the #ReputationAge session. How did they get wifi? I left mine in my room because of lack of wifi yesterday #case8 5:52 pm CynthiaFawcett: University leaders have to buy in to integrated and collaborative business goals before we develop online strat in the #reputationAge #case8 5:53 pm CynthiaFawcett: @MikeMcCready 3G, my friend, 3G #ReputationAge
- 3. 5:55 pm CynthiaFawcett: In #ReputationAge gather strategy, mix roles, enable grassroots solutions, collate larger needs & highlight pattern of needs #case8 5:55 pm lauriewang: Deans by nature are business people. #reputationage #case8 #mfp @cynthiafawcett 5:55 pm CynthiaFawcett: Student recruiters are the sales force of a university in the #ReputationAge #case8 5:56 pm CynthiaFawcett: Not all of 'em. Just the really good ones. @lauriewang: Deans by nature are business people. #reputationage #case8 #mfp @cynthiafawcett 5:56 pm lauriewang: Lifetime engagement model strategy is so important yet often overlooked. Prosp students become current, alum, prof, legacy. #reputationage 5:57 pm CynthiaFawcett: RT @lauriewang: Lifetime engagement model strategy is so important yet often overlooked. Prosp students become current, alum, prof, legacy. #reputationage 5:58 pm lauriewang: RT @CynthiaFawcett: Student recruiters are the sales force of a university in the #ReputationAge #case8 5:59 pm iamkimu: RT @CynthiaFawcett: Student recruiters are the sales force of a university in the #ReputationAge #case8 6:03 pm lauriewang: Integration needs with other parts of the university also so important and often overlooked. Collab people! #reputationage #case8 6:04 pm CynthiaFawcett: RT @lauriewang: Integration needs with other parts of the university also so important and often overlooked. Collab people! #reputationage #case8 6:05 pm iamjasonbeard: RT @lauriewang: Integration needs with other parts of the university also so important and overlooked. Collab people! #reputationage #case8 6:06 pm MikeMcCready: Conduct user survey to understand engagement choices #ReputationAge #case8 we plan on doing that with a focus on mobile 6:06 pm lauriewang: Marketing and communications need to collaborate with IT. Lucky I love my IT team! #reputationage #case8 6:06 pm CynthiaFawcett: Mobile apps, social networks and university web overlap in a cloudy way to create interdisciplinary knowledge sharing #ReputationAge #case8 6:07 pm iamkimu: mobile content strategy: ask your diff audiences where they prefer to interact: web, social media, email? #reputationage #case8 6:07 pm CynthiaFawcett: Moodle, google and university web can mashup to create " moogle." What the?? #ReputationAge #case8 6:08 pm MikeMcCready: @JGChesney will you be sharing your slide deck later on? #ReputationAge #case8 6:08 pm CynthiaFawcett: RT @MikeMcCready: Conduct user survey to understand engagement choices #ReputationAge #case8 we plan on doing that with a focus on mobile 6:08 pm lauriewang: Wow #ualberta sounds like it's going places! They sound like a fantastic school. #reputationage #shamelessplug #case8 6:08 pm CASE8: RT @lauriewang: Marketing and communications need to collaborate with IT. Lucky I love my IT team! #reputationage #case8 6:09 pm lauriewang: RT @CynthiaFawcett: Mobile apps, social networks and university web overlap in a cloudy way to create interdisciplinary knowledge sharing #ReputationAge #case8 6:09 pm GoyaEli: #reputationage #case8 Participate, influence and encourage. Giant pie on the screen?.yummy 6:10 pm CynthiaFawcett: P.I.E. Participate. Influence. Encourage. Let stake holders experiment with social media to remain authentic #ReputationAge #case8 6:10 pm CynthiaFawcett: RT @iamkimu: mobile content strategy: ask your diff audiences where they prefer to interact: web, social media, email? #reputationage #case8 6:12 pm lauriewang: Interdisciplinary environments. We need to work together. #reputationage #case8 6:12 pm H_Amos_: Let people and units experiment with web strategy - its okay to learn what works and what doesn't by making mistakes #reputationage #case8
- 4. and what doesn't by making mistakes #reputationage #case8 6:12 pm CynthiaFawcett: "If you think you can do it all yourself, you need to get over yourself. It is not about the silo any more."#reputationAge #case 6:12 pm CynthiaFawcett: RT @H_Amos_: Let people and units experiment with web strategy - its okay to learn what works and what doesn't by making mistakes #reputationage #case8 6:12 pm lauriewang: Smiling stock photos don't tell your real story. Be authentic. #reputationage #case8 6:13 pm H_Amos_: We're at universities and should engage with people studying web strategy #reputationage #case8 6:13 pm lauriewang: Because because because because because! Always answer the why. #reputationage #case8 6:13 pm colene: I like the PIE analogy: participate, influence, encourage. (banana cream pls) #reputationage #case8 6:15 pm lauriewang: @colene yes, i could go for some banana cream pie right now! #reputationage 6:17 pm CynthiaFawcett: Takes courage 2 put oneself & institution on "the road to authenticity." Payoff will be big but take a long time. #ReputationAge #case8 6:18 pm lauriewang: Serve each audience authentically. #reputationage #case8 6:18 pm iamkimu: all these presentation slides with candy & food are making me hungry. #reputationage #case8 6:20 pm CynthiaFawcett: "engage your maven" Same thing as tapping in to grapevine influencers? #ReputationAge #case8 nice mention of @mastermaq in #yeg 6:20 pm lauriewang: @jgchesney mentioning the beloved @mastermaq in her talk. Yes, he is a maven in our community! #reputationage #case8 6:21 pm CynthiaFawcett: "you cannot contain your reputation" ~ @jgchesney #ReputationAge #case8 6:22 pm lauriewang: Online marketing is a science, not an art. Quantitative measures and qualitative! #reputationage #case8 6:22 pm andrealauder: RT @lauriewang: Wow #ualberta sounds like it's going places! They sound like a fantastic school. #reputationage #shamelessplug #case8 6:22 pm lauriewang: Yes, metrics take a lot of time and work. But so important! #reputationage #case8 6:23 pm H_Amos_: Online strategy is a science not an art - need to be flexible and be able to change course #reputationage #case8 6:23 pm CynthiaFawcett: In Comms and marketing, we all need to have better Analytics training & stats/methodology experience, IMO. #reputationAge #case8 6:23 pm lauriewang: Hoarding information is dead. AMEN. #reputationage #case8 6:24 pm lauriewang: RT @CynthiaFawcett In Comms and marketing, we all need to have better Analytics training & stats/methodology IMO. #reputationAge #case8 6:24 pm CynthiaFawcett: The work is never done in the #ReputationAge but don't let that exhaust you. #case8 6:25 pm H_Amos_: RT @CynthiaFawcett: In Comms and marketing, we all need to have better Analytics training & stats/methodology experience, IMO. #reputationAge #case8 6:25 pm iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN. #reputationage #case8 6:27 pm MikeMcCready: RT @iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN. #reputationage #case8 6:28 pm CynthiaFawcett: Be data driven 4 better buyin from senior university admin. Frame work decisions w/in business but don't forget the story! #ReputationAge 6:29 pm CynthiaFawcett: We are blessed to have a visionary & strategic web team at #ualberta #ReputationAge #case8 6:31 pm lauriewang: Agreed! RT @CynthiaFawcett We are blessed to have a visionary & strategic web team at #ualberta #ReputationAge #case8 6:31 pm MikeMcCready: @JGChesney you really know your stuff. I would love to chat more and retain
- 5. 6:31 pm MikeMcCready: @JGChesney you really know your stuff. I would love to chat more and retain ongoing chats. #ReputationAge #case8 6:33 pm iamkimu: @JGChesney thanks for a great session! lots to think about. #reputationage #case8 6:37 pm kempedmonds: RT @iamjasonbeard: RT @lauriewang: Hoarding information is dead. AMEN. #reputationage #case8 6:40 pm CASE8: Communications track was packed. Thanks everyone! And extra thanks to @JGChesney for an awesome preso! #reputationage #case8 6:49 pm andrealauder: RT @lauriewang: Online marketing is a science, not an art. Quantitative measures and qualitative! #reputationage #case8 6:50 pm mStonerblog: RT @CASE8: Communications track was packed. Thanks everyone! And extra thanks to @JGChesney for an awesome preso! #reputationage #case8 6:51 pm mStonerblog: @CASE8 I could tell from the tweets that @JGChesney was awesome! #reputationage #case8 Powered by WTHashtag, A Microblink Property | Contact