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IT Business Model Transformation
Defining IT as a Service
DEFT MINDS
WITH A
PURPOSE
IT departments are uniquely positioned to
help organizations become successful. But
the reality is IT departments are getting
sidelined by business units opting to take
on IT-related ventures alone.
We are strong believers in transforming
the function of IT within companies to a
more strategic role. The DeftBridge
Group facilitates IT organizations to focus
on building IT services that solve
problems users actually value through a
structured methodology.
2
BRIDGE THE GAP
What We Do
Delivering inadequate services causes users to find
alternate solutions, while over-delivering wastes
corporate capital. Through our A3 methodology
(Assessment, Activation, and Acceleration) we focus
on listening and learning, rather than a build-first
approach.
With our framework you don't spend precious time,
energy, and reputation discovering what users value.
Save resources and focus on executing, building and
scaling what users truly value.
3
What You Receive
• Lightweight and flexible
framework, but still
process- and outcome-
driven
• Qualitative and quantitative
models
• Business model-driven
metrics that matter
• Access to experts in
analytical modeling,
demand generation, and
Lean IT service design
• Quick decision-making:
proceed, pivot, or abandon
ITaaS is NOT: IT as a Service is not a technology shift
ITaaS is: IT as a Service is an operational, organizational and
cultural shift to running IT like a business and
optimizing IT production for business
consumption.
Transitioning to IT as a Service
Transition to an enterprise ITaaS model is a journey that includes:
• Building trust and collaboration
• Aligning IT organization with customers
• Developing technology models that employ governance, controls, trust and
compliance
• Implementing standardization and automation wherever possible
• Developing self-service catalogs and financial transparency
• Applying new business and technical skills and roles
• Implementing service-oriented processes
• Delivering self-contained business driven solutions
TECH
Traditional IT – Focus on IT Productivity - IT as a Cost Center
Service Provider – Focus on Business Productivity – Automation, management tools improves productivity,
quality of service and reliability
Service Broker – ITaaS focusing on the end-to-end services that support the business mission. Leveraging and
sourcing service elements with a goal of providing reliable, agile, flexible and cost-effective services
ITaaS – Running IT Like a BusinessPEOPLE&PROCESS
SERVICE
BROKER
Business Outcome
Driven
BUSINESS INNOVATION
OpEx and Agility thru ITaaS
SERVICE
PROVIDER
Business Service
Driven
BUSINESS PRODUCTIVITY
QoS and Reliability through Automation and Management
TRADITIONAL IT
SLA Driven
IT PRODUCTIVITY
CapEx Savings thru Consolidation
STANDARDIZE AND
CONSOLIDATE
VIRTUALIZE AND
AUTOMATE
SELF-SERVICE AND
METERED
ON-DEMAND AND
SCALABLE
CONTESTABILITY
AND HYBRID
TECHNOLOGY MODEL
Well defined “Black Box” services comprised of the people, processes and technology required to deliver
business outcomes, employing governance and trust across the full stack
IT as a Service
Service-Oriented
People Process Technology
Culture
Trust, Alignment, Value, Innovation
Communication &
Collaboration - IT must
work with the business on a
continual basis. Building a
culture that encourages this
automatically matures IT
and enables it to align.
Marketing IT’s
value – This is
about doing and
TELLING. IT should
not be hesitant to
advertise its
successes.
Visibility &
Accountability - IT
needs to be
transparent to the
business and own
its opportunities to
improve.
Innovation - Order
takers are not
respected. Idea
makers are. Innovation
is an important part of
aligning IT with the
business.
Timeliness - Speed
of service can be as
important as
quality.
Business First – There
are no technology
projects, only business
projects. There are no
technology
professionals, only
business professionals
with a technology skill
set.
Organizational structure, roles &
responsibilities, skillsets and
capabilities
Service Management processes,
governance, project management,
solution development lifecycle
Private, Public, Hybrid Cloud Solutions
Software, Tools, Infrastructure
What is IT as a Service?
Traditional Service Provider Service Broker
Consolidate workloads and virtualize
infrastructure
Quality of Service and Reliability through
automation and management
OpEx, Accelerated agility and flexibility
High Level Transformation
VM Resource
Management
PaaS Use
Case
Pilot Self-Service
PaaS for Dev
Team
Self-Service
IaaS
IaaS Use
Cases
AMI
Standardized
PaaS Portfolio
IaaS Portfolio
DevOps & Release
Automation Pilot
Hybrid Cloud
Contestability
DevOps &
Continuous
Compliance
Service
Broker Pricing
Models &
Chargeback
App
Migration
Portfolio
Optimization
Monitoring &
support model
Customer
Engagement Pilot
Request
Mgmt. Pilot
Change Mgmt.
Pilot
Onboard
Shadow IT
Standardize &
consolidate
Virtualize & Automate Self-Service & Metered On-Demand & Scalable Contestable & Hybrid Optimize
Siloed
SLA & Process Driven
Collaborative Converged
Aligned with Business
Business Service Driven
Black Box Services
Cost Transparency
Service Level
Commitments
Business Outcome Driven
Optimize Brokerage and
Portfolio Management
TECHNOLOGY MODEL
PEOPLE, PROCESS & SERVICE ORIENTATION
Customer
Engagement
Process
• Jumping to the “end” before building out core foundational capabilities
• Assuming “the project” has a beginning, a middle and an end. This is
ongoing and iterative
• Attempting to transform in a rigid, waterfall style rather than quick,
adaptive learning cycles
• Believing that once implemented, “the solution” will function as
smoothly as planned
• Confusing functionality with capability – One is a feature, the other is
the know-how and means to use it
• Confusing tool with solution – One is technology to be applied, the
other solves a business problem by transforming the people, processes,
technology and culture to support the business outcome
• Failing to engage, motivate and consult the customer before, during and
after initial technology solution launch
• Not planning for the period after the technology solution has been
launched. Why would people use it? Which bits are most important?
What does success look like?
Common Mistakes
www.deftbridge.com
info@deftbridge.com
(866) 940-7171
1906 Wyandotte Street
Kansas City, MO 64108
CROSS THE
BRIDGE
9

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Transforming IT Services

  • 1. IT Business Model Transformation Defining IT as a Service
  • 2. DEFT MINDS WITH A PURPOSE IT departments are uniquely positioned to help organizations become successful. But the reality is IT departments are getting sidelined by business units opting to take on IT-related ventures alone. We are strong believers in transforming the function of IT within companies to a more strategic role. The DeftBridge Group facilitates IT organizations to focus on building IT services that solve problems users actually value through a structured methodology. 2
  • 3. BRIDGE THE GAP What We Do Delivering inadequate services causes users to find alternate solutions, while over-delivering wastes corporate capital. Through our A3 methodology (Assessment, Activation, and Acceleration) we focus on listening and learning, rather than a build-first approach. With our framework you don't spend precious time, energy, and reputation discovering what users value. Save resources and focus on executing, building and scaling what users truly value. 3 What You Receive • Lightweight and flexible framework, but still process- and outcome- driven • Qualitative and quantitative models • Business model-driven metrics that matter • Access to experts in analytical modeling, demand generation, and Lean IT service design • Quick decision-making: proceed, pivot, or abandon
  • 4. ITaaS is NOT: IT as a Service is not a technology shift ITaaS is: IT as a Service is an operational, organizational and cultural shift to running IT like a business and optimizing IT production for business consumption. Transitioning to IT as a Service Transition to an enterprise ITaaS model is a journey that includes: • Building trust and collaboration • Aligning IT organization with customers • Developing technology models that employ governance, controls, trust and compliance • Implementing standardization and automation wherever possible • Developing self-service catalogs and financial transparency • Applying new business and technical skills and roles • Implementing service-oriented processes • Delivering self-contained business driven solutions TECH
  • 5. Traditional IT – Focus on IT Productivity - IT as a Cost Center Service Provider – Focus on Business Productivity – Automation, management tools improves productivity, quality of service and reliability Service Broker – ITaaS focusing on the end-to-end services that support the business mission. Leveraging and sourcing service elements with a goal of providing reliable, agile, flexible and cost-effective services ITaaS – Running IT Like a BusinessPEOPLE&PROCESS SERVICE BROKER Business Outcome Driven BUSINESS INNOVATION OpEx and Agility thru ITaaS SERVICE PROVIDER Business Service Driven BUSINESS PRODUCTIVITY QoS and Reliability through Automation and Management TRADITIONAL IT SLA Driven IT PRODUCTIVITY CapEx Savings thru Consolidation STANDARDIZE AND CONSOLIDATE VIRTUALIZE AND AUTOMATE SELF-SERVICE AND METERED ON-DEMAND AND SCALABLE CONTESTABILITY AND HYBRID TECHNOLOGY MODEL
  • 6. Well defined “Black Box” services comprised of the people, processes and technology required to deliver business outcomes, employing governance and trust across the full stack IT as a Service Service-Oriented People Process Technology Culture Trust, Alignment, Value, Innovation Communication & Collaboration - IT must work with the business on a continual basis. Building a culture that encourages this automatically matures IT and enables it to align. Marketing IT’s value – This is about doing and TELLING. IT should not be hesitant to advertise its successes. Visibility & Accountability - IT needs to be transparent to the business and own its opportunities to improve. Innovation - Order takers are not respected. Idea makers are. Innovation is an important part of aligning IT with the business. Timeliness - Speed of service can be as important as quality. Business First – There are no technology projects, only business projects. There are no technology professionals, only business professionals with a technology skill set. Organizational structure, roles & responsibilities, skillsets and capabilities Service Management processes, governance, project management, solution development lifecycle Private, Public, Hybrid Cloud Solutions Software, Tools, Infrastructure What is IT as a Service?
  • 7. Traditional Service Provider Service Broker Consolidate workloads and virtualize infrastructure Quality of Service and Reliability through automation and management OpEx, Accelerated agility and flexibility High Level Transformation VM Resource Management PaaS Use Case Pilot Self-Service PaaS for Dev Team Self-Service IaaS IaaS Use Cases AMI Standardized PaaS Portfolio IaaS Portfolio DevOps & Release Automation Pilot Hybrid Cloud Contestability DevOps & Continuous Compliance Service Broker Pricing Models & Chargeback App Migration Portfolio Optimization Monitoring & support model Customer Engagement Pilot Request Mgmt. Pilot Change Mgmt. Pilot Onboard Shadow IT Standardize & consolidate Virtualize & Automate Self-Service & Metered On-Demand & Scalable Contestable & Hybrid Optimize Siloed SLA & Process Driven Collaborative Converged Aligned with Business Business Service Driven Black Box Services Cost Transparency Service Level Commitments Business Outcome Driven Optimize Brokerage and Portfolio Management TECHNOLOGY MODEL PEOPLE, PROCESS & SERVICE ORIENTATION Customer Engagement Process
  • 8. • Jumping to the “end” before building out core foundational capabilities • Assuming “the project” has a beginning, a middle and an end. This is ongoing and iterative • Attempting to transform in a rigid, waterfall style rather than quick, adaptive learning cycles • Believing that once implemented, “the solution” will function as smoothly as planned • Confusing functionality with capability – One is a feature, the other is the know-how and means to use it • Confusing tool with solution – One is technology to be applied, the other solves a business problem by transforming the people, processes, technology and culture to support the business outcome • Failing to engage, motivate and consult the customer before, during and after initial technology solution launch • Not planning for the period after the technology solution has been launched. Why would people use it? Which bits are most important? What does success look like? Common Mistakes
  • 9. www.deftbridge.com info@deftbridge.com (866) 940-7171 1906 Wyandotte Street Kansas City, MO 64108 CROSS THE BRIDGE 9