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                   Marketing
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                   n

Adrian Burey
07/25/2012
MKTG 404 1M    www.travelsway.blogspot.ca
Travels Way Blog Presentation
Travels Way Blog Presentation
• Blog topic and why it was selected

• Persona

• List of blog posts titles

• Social Media

• Summary
• Travel
Destinations for
travel seekers
• Gain more
information on
future travel spots
• Easy to find
• Interest
• Name: Adrian Burey

• Age: 19 years old

• Occupation: Business
  student at Humber College

• Interest: Business &
  Traveling
Travels Way Blog Presentation
• http://www.facebook.com/pages/Trav
  elsWay/431372223560519


• https://twitter.com/TravelsWay


• http://www.youtube.com/channel/UC
  HXxxj3o-
  EN9H665FeAYXjA?feature=mhee


• http://pinterest.com/adrianburey/
Google Analytics
• 103 visitors
• Close to 5:30 avg time spent per visit
Twitter
• 17 Followers
• Over 5 Tweets
Facebook
• 20 Likes
Pinterest
• 2 Followers
• Blog

• Facebook

• Twitter

• YouTube

• Pinterest
Travels Way Blog Presentation
Travels Way Blog Presentation
Travels Way Blog Presentation
Travels Way Blog Presentation
Few channels I
subscribed to.




                       4 Subscribers
                       over the 3
                       month period
                       of time.


                 Videos that I would
                 use to promote my
                 blog.
A pin board to expose
my blog, and build
awareness
Stumble Upon by far was my #1 source, followed by Reddit.
•   Website
•   Blog
•   SEO
•   PPC & Display Ads
•   Social Media
•   Affiliate Marketing
•   PR
•   Email Marketing
•   Mobile Marketing
In terms of
having a
website for
this blog, I
don’t plan on
having one.
The changes I would
make is including
more ads on my blog,
and also changing the
background/template.
1st page from
               searching the keyword
               TravelsWay




Blog was on
the 2nd page
from
searching
the title
name,
Preeffered
Travel
Destnations
These are some of the
PPC & Display Ads
that I would use to
promote my blog.
Engaging individuals to
visit my blog, by focusing
on these social media
networking sites.
Offering referral benefits
such as giving consumers
a 5% discount on flight
tickets for referring 25 new
visitors to the site.
Toronto, ON - Travels Way provides readers with
exciting, and intriguing information about preferred
travel sites via our blog. We've been providing
information since early June. Each week, I provide
information on a different site and why its a preferred
travel destination such as the fun things to do while
traveling, and the historical landmarks to see.

The importance of this blog primarily was for my
Internet Marketing class in school. But recently
receiving feedback from one of my viewers, after
looking upon one of my travel sites. He was intrigued,
and excited to visit Dubai.

In my internet marketing class, we were given the
decision amongst ourselves of what topic we desired
to write up, and focus in on. Personally, I thought it
was a nice idea to write about.

Travels Way, established last month June of 2012,
strives to meet their readers needs, and provide
efficient information about travel sites.

###

Person Name: Adrian Burey
E-mail: travelsway@hotmail.com
Website: travelsway.blogspot.ca
An example of the
newsletter that was sent
out. It primarily was used
to gain more awareness,
and insight on what my
blog is about.
Apps that contain games,
information, and the latest
updates/posts on my blog via the
app.
Travels Way


              By: Adrian
                  Burey
              07/25/2012
              MKTG 404
              1M

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Travels Way Blog Presentation

  • 1. Internet Marketing Recommendatio n Adrian Burey 07/25/2012 MKTG 404 1M www.travelsway.blogspot.ca
  • 4. • Blog topic and why it was selected • Persona • List of blog posts titles • Social Media • Summary
  • 5. • Travel Destinations for travel seekers • Gain more information on future travel spots • Easy to find • Interest
  • 6. • Name: Adrian Burey • Age: 19 years old • Occupation: Business student at Humber College • Interest: Business & Traveling
  • 8. • http://www.facebook.com/pages/Trav elsWay/431372223560519 • https://twitter.com/TravelsWay • http://www.youtube.com/channel/UC HXxxj3o- EN9H665FeAYXjA?feature=mhee • http://pinterest.com/adrianburey/
  • 9. Google Analytics • 103 visitors • Close to 5:30 avg time spent per visit Twitter • 17 Followers • Over 5 Tweets Facebook • 20 Likes Pinterest • 2 Followers
  • 10. • Blog • Facebook • Twitter • YouTube • Pinterest
  • 15. Few channels I subscribed to. 4 Subscribers over the 3 month period of time. Videos that I would use to promote my blog.
  • 16. A pin board to expose my blog, and build awareness
  • 17. Stumble Upon by far was my #1 source, followed by Reddit.
  • 18. Website • Blog • SEO • PPC & Display Ads • Social Media • Affiliate Marketing • PR • Email Marketing • Mobile Marketing
  • 19. In terms of having a website for this blog, I don’t plan on having one.
  • 20. The changes I would make is including more ads on my blog, and also changing the background/template.
  • 21. 1st page from searching the keyword TravelsWay Blog was on the 2nd page from searching the title name, Preeffered Travel Destnations
  • 22. These are some of the PPC & Display Ads that I would use to promote my blog.
  • 23. Engaging individuals to visit my blog, by focusing on these social media networking sites.
  • 24. Offering referral benefits such as giving consumers a 5% discount on flight tickets for referring 25 new visitors to the site.
  • 25. Toronto, ON - Travels Way provides readers with exciting, and intriguing information about preferred travel sites via our blog. We've been providing information since early June. Each week, I provide information on a different site and why its a preferred travel destination such as the fun things to do while traveling, and the historical landmarks to see. The importance of this blog primarily was for my Internet Marketing class in school. But recently receiving feedback from one of my viewers, after looking upon one of my travel sites. He was intrigued, and excited to visit Dubai. In my internet marketing class, we were given the decision amongst ourselves of what topic we desired to write up, and focus in on. Personally, I thought it was a nice idea to write about. Travels Way, established last month June of 2012, strives to meet their readers needs, and provide efficient information about travel sites. ### Person Name: Adrian Burey E-mail: travelsway@hotmail.com Website: travelsway.blogspot.ca
  • 26. An example of the newsletter that was sent out. It primarily was used to gain more awareness, and insight on what my blog is about.
  • 27. Apps that contain games, information, and the latest updates/posts on my blog via the app.
  • 28. Travels Way By: Adrian Burey 07/25/2012 MKTG 404 1M