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Trickle Down
Accessibility
Ted Drake, Intuit Accessibility
Sarah Margolis-Greenbaum, Intuit Accessibility
CSUN 2018
Slides: goo.gl/hQBejs
Disclaimer
This presentation is not about reducing
your support for blind and low-vision.
It’s about building better products by
expanding your outreach.
“Watching a blind advocate tell someone
with another disability to center blind
issues first and wait for the benefits to
trickle down. Wow. ”
"I don't want to make products FOR people
with disabilities.
 

I want to make products WITH people 

with a disability FOR 

everyone"
-Peter	 Korn,	 

Accessibility	Architect	
-Amazon
Accessibility First Design
Readability
Improving readability of text in the
Web is one of the most simple and
effective ways to improve usability
and ease access to information – also
for people with special needs, such as
elderly people, or people with print
disabilities, such as people with low
vision or dyslexia.
Tracking Emotions
User Reactions
Verbal Cues
• Tone of Voice

• “have to enter the same
information again

• Sighs (keep track by using
~ )

• Laughter (nervous and
genuine)
Nonverbal Cues
• Typing louder

• Rolling eyes, Scrunching
of the nose

• Moving in chair, circling
with mouse
Examples
Mozzeria Interview
Trickle Down Accessibility
xBox Emoji Keyboard
Data Mining
afb, anxiety, anxious, aoda, asl, assistance, assistive,
assisted technology, assistive technology, blind, braille
brain, brain injury, computer skills, daisy, deaf, depress
dictation, difficulties, disabilities, disability, disabled,
disabled veteran, discriminate, discrimination, dragon,
dyslexia, dyslexic, enlarged, family circumstances, font
handicap, handicapped, hard of hearing, headings, hea
 health issues,  hearing loss, help, hospital, illness,
illustrations, impair, impaired, impairment, jaws, large f
large print, legally blind, legally deaf, limited vision, low
vision, magic, mobile accessibility, mute, nfb, nonvisua
desktop access, nvda, print, print impairment, rehab,
rehabilitation, screen access, screen magnification, sc
magnifier, screen reader, serotek, sighted, system acce
talkback, tbi, total blind, total blindness, totally blind,
transcripts, traumatic, traumatic brain injury, treatment
Data Mining Keywords
Turn a deaf ear to…
Blind as a bat…
Impaired driving…
What does
accessibility mean?
Microsoft Translator
Chronic Pain

and
Package Design
Nike
FlyEase
Shoes
xBox Co-Pilot
Deaf Space 

Design Guide
Microsoft Inclusive Design
microsoft.com/accessibility
Action Items
• Data mine for hidden customer feedback
• Reach out to Deaf, Baby Boomer, and Dyslexic customers
• Start an employee network for disabilities. Use it as a
resource.
• Download Microsoft’s Inclusive Design Toolkit
• Test for Readability. Meet with your content team.
Images [cc]
Double drip 2 by Andrew Magill on Flickr
Miners by Jackson Pollock
The chaotic spin of Pluto’s moon Nix by
Hubble ESA

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Trickle Down Accessibility

  • 1. Trickle Down Accessibility Ted Drake, Intuit Accessibility Sarah Margolis-Greenbaum, Intuit Accessibility CSUN 2018 Slides: goo.gl/hQBejs
  • 2. Disclaimer This presentation is not about reducing your support for blind and low-vision. It’s about building better products by expanding your outreach.
  • 3. “Watching a blind advocate tell someone with another disability to center blind issues first and wait for the benefits to trickle down. Wow. ”
  • 4. "I don't want to make products FOR people with disabilities.   I want to make products WITH people 
 with a disability FOR 
 everyone" -Peter Korn, 
 Accessibility Architect -Amazon
  • 6. Readability Improving readability of text in the Web is one of the most simple and effective ways to improve usability and ease access to information – also for people with special needs, such as elderly people, or people with print disabilities, such as people with low vision or dyslexia.
  • 8. User Reactions Verbal Cues • Tone of Voice • “have to enter the same information again • Sighs (keep track by using ~ ) • Laughter (nervous and genuine) Nonverbal Cues • Typing louder • Rolling eyes, Scrunching of the nose • Moving in chair, circling with mouse
  • 14. afb, anxiety, anxious, aoda, asl, assistance, assistive, assisted technology, assistive technology, blind, braille brain, brain injury, computer skills, daisy, deaf, depress dictation, difficulties, disabilities, disability, disabled, disabled veteran, discriminate, discrimination, dragon, dyslexia, dyslexic, enlarged, family circumstances, font handicap, handicapped, hard of hearing, headings, hea  health issues,  hearing loss, help, hospital, illness, illustrations, impair, impaired, impairment, jaws, large f large print, legally blind, legally deaf, limited vision, low vision, magic, mobile accessibility, mute, nfb, nonvisua desktop access, nvda, print, print impairment, rehab, rehabilitation, screen access, screen magnification, sc magnifier, screen reader, serotek, sighted, system acce talkback, tbi, total blind, total blindness, totally blind, transcripts, traumatic, traumatic brain injury, treatment Data Mining Keywords
  • 15. Turn a deaf ear to… Blind as a bat… Impaired driving…
  • 23. Action Items • Data mine for hidden customer feedback • Reach out to Deaf, Baby Boomer, and Dyslexic customers • Start an employee network for disabilities. Use it as a resource. • Download Microsoft’s Inclusive Design Toolkit • Test for Readability. Meet with your content team.
  • 24. Images [cc] Double drip 2 by Andrew Magill on Flickr Miners by Jackson Pollock The chaotic spin of Pluto’s moon Nix by Hubble ESA