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Troubleshooting Digital
Experience Across Owned and
Unowned Networks
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
Ian Waters
Head of EMEA Marketing
Hafid Meziani
Technical Solutions Architect
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Featured speakers
Cisco Confidential
Before we begin…
• If you have any questions, please type them in the Questions window.
• If you have any audio problems, please chat us for help.
• A recording of this presentation will be sent to you in a few days.
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
• ThousandEyes Introduction
• Market Landscape
– Assurance and Digital Resilience
• Demo
• Q&A
Agenda
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
Digitization Disrupts IT:
Adapting to a New Reality
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
90%
of Board of Directors
see digital as an
integral part of
business strategies
80%
of CxOs consider
digital leadership
as part of their job
>50%
of Infrastructure and
Operations budget will
be spent on unowned
technology by 2027
70%
of publicly reported
outages caused by
3rd
party operators
Sources:
Cisco Confidential
People, places
and things
Apps
(data center, cloud)
Enterprise
connectivity
networks
Network
services
Cloud connectivity
infrastructure
Factory
Cameras
and sensors
Enterprise HQ
Paris, France
Home
office
Branch
office
Las Vegas, NV
mobile user
Cloud/SaaS
provider
Enterprise
data center
Edge
data centers
BYOD
Enterprise
edge
Local
ISP Transport
Wireless
gateway
Regional
data centers
Cloud
providers
Mobile
networks
Solving Our Customers' Most Pressing Challenge
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
Factory
Cameras
and sensors
Enterprise HQ
Paris, France
Home
office
Branch
office
Las Vegas, NV
mobile user
Cloud/SaaS
provider
Enterprise
data center
Edge
data centers
Mobile
networks
BYOD
Enterprise
edge
Local
ISP Transport
Wireless
gateway
Regional
data centers
Cloud
providers
Solving Our Customers' Most Pressing Challenge
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
People, places
and things
Apps
(data center, cloud)
Enterprise
connectivity
networks
Network
services
Cloud connectivity
infrastructure
Unowned but responsible
Cisco Confidential
The Evolution of IT Management
The Future Is Cross Domain & Proactive
NPMD
Networks you
own
ITIM
Infrastructure
you own
APM
Apps you own
Splunk
Observability
Customer
controlled apps &
infrastructure.
Business service
focus
ThousandEyes
Assurance
Assure digital experiences
across owned and
unowned networks and
services that affect
app performance
AIOps
Assess &
automate Ops
data
X-Domain +
Proactive Management
SASE DEM
Secure access
users
DEM
Digital
Experience of
users or
customers
Native
Cloud
Monitoring
AWS, Azure,
GCP
DEX
Device centric
remediation, user
adoption &
emotional
engagement
On-prem + Domain Specific
Only work if you own the apps, network, infra
Domain Specific
Point solutions with visibility blind spots
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
Network operations must move from visibility to action
Infrastructure
management must be:
Enabling a
step-change
in operational
simplicity Pre-emptive Automated
Proactive
Complexity demands change
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential..
Cisco Confidential
Factory
Cameras
and sensors
Enterprise HQ
Paris, France
Home
office
Branch
office
Las Vegas, NV
mobile user
Cloud/SaaS
provider
Enterprise
data center
Edge
data centers
Mobile
networks
BYOD
Enterprise
edge
Local
ISP Transport
Wireless
gateway
Regional
data centers
Cloud
providers
People, places
and things
Apps
(data center, cloud)
Enterprise
connectivity
networks
Network
services
Cloud connectivity
infrastructure
Home Campus
Data
Center
Branch
Service
Provider Internet SaaS Cloud
Solving Our Customers' Most Pressing Challenge
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
Assure end-to-end digital experiences over every network
End-to-end visibility AI-driven intelligence Closed-loop operations
Deliver ubiquitous
visibility where it matters
Proactively detect
and diagnose issues
Closed-loop actions for domains
and providers
Digital Resilience Demands Assurance
Home Campus
Data
Center
Branch
Service
Provider Internet SaaS Cloud
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
Data and AI to deliver continuous intelligence and automation
End-to-end visibility AI-driven intelligence Closed-loop operations
Digital Experiences Assured by Cisco ThousandEyes
Network operations must move from visibility to action
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
VISIBILITY INTELLIGENCE WORKFLOWS
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
ThousandEyes Platform
1000s of Global Vantage Points Unique X-layer Telemetry Global Collective Insight
Cloud Enterprise
Endpoint
Cloud
SaaS
Apps
APIs
XaaS
End user
Network and routing
DNS
Application
Billions of daily
measurements
Enrichment and algorithmic
analysis
Collective
insight
Demo
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
Unlocking Tangible Economic Value
End-to-end visibility
AI-driven intelligence
Closed-loop operations
274% Return on Investment by year three
<6 Payback in less than 6 months
60% Faster MTTI for disruptive
incidents by year three, resulting
in improved revenue assurance
88% Fewer FTE-hours spent per
incident by year three, improving
ITOps and NetOps productivity
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco Confidential
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Monitoring
Assurance
Predict and
Optimize
Mitigate and
Remediate
Baseline and
Detect
Localize and
Diagnose
Digital
Experience
Assurance
Assuring Critical Digital Capabilities
Monitor end-to-end
digital experience from
critical vantage points
Visualize, localize, and
diagnose across every
network segment
Forecast disruptions,
optimize path, and
plan connectivity
and migrations
Recommend actions
across digital domains
and teams
Cisco Confidential
• Subscribe to our blog to keep up-to-date!
thousandeyes.com/blog/
• Tune in to the Internet Report Podcast
thousandeyes.com/the-internet-report/
Next steps
and Q&A
Blog and
Podcast
Free
trial
Demo
• Sign up for a free trial:
www.thousandeyes.com/signup/
• Request a demo:
www.thousandeyes.com/request-demo
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
18
Q&A
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
Cisco Confidential
19
© 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

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Troubleshooting Digital Experiences Webinar

  • 1. Troubleshooting Digital Experience Across Owned and Unowned Networks © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 2. Cisco Confidential Ian Waters Head of EMEA Marketing Hafid Meziani Technical Solutions Architect © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Featured speakers
  • 3. Cisco Confidential Before we begin… • If you have any questions, please type them in the Questions window. • If you have any audio problems, please chat us for help. • A recording of this presentation will be sent to you in a few days. © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 4. Cisco Confidential • ThousandEyes Introduction • Market Landscape – Assurance and Digital Resilience • Demo • Q&A Agenda © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 5. Cisco Confidential Digitization Disrupts IT: Adapting to a New Reality © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential. 90% of Board of Directors see digital as an integral part of business strategies 80% of CxOs consider digital leadership as part of their job >50% of Infrastructure and Operations budget will be spent on unowned technology by 2027 70% of publicly reported outages caused by 3rd party operators Sources:
  • 6. Cisco Confidential People, places and things Apps (data center, cloud) Enterprise connectivity networks Network services Cloud connectivity infrastructure Factory Cameras and sensors Enterprise HQ Paris, France Home office Branch office Las Vegas, NV mobile user Cloud/SaaS provider Enterprise data center Edge data centers BYOD Enterprise edge Local ISP Transport Wireless gateway Regional data centers Cloud providers Mobile networks Solving Our Customers' Most Pressing Challenge © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 7. Cisco Confidential Factory Cameras and sensors Enterprise HQ Paris, France Home office Branch office Las Vegas, NV mobile user Cloud/SaaS provider Enterprise data center Edge data centers Mobile networks BYOD Enterprise edge Local ISP Transport Wireless gateway Regional data centers Cloud providers Solving Our Customers' Most Pressing Challenge © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential. People, places and things Apps (data center, cloud) Enterprise connectivity networks Network services Cloud connectivity infrastructure Unowned but responsible
  • 8. Cisco Confidential The Evolution of IT Management The Future Is Cross Domain & Proactive NPMD Networks you own ITIM Infrastructure you own APM Apps you own Splunk Observability Customer controlled apps & infrastructure. Business service focus ThousandEyes Assurance Assure digital experiences across owned and unowned networks and services that affect app performance AIOps Assess & automate Ops data X-Domain + Proactive Management SASE DEM Secure access users DEM Digital Experience of users or customers Native Cloud Monitoring AWS, Azure, GCP DEX Device centric remediation, user adoption & emotional engagement On-prem + Domain Specific Only work if you own the apps, network, infra Domain Specific Point solutions with visibility blind spots © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 9. Cisco Confidential Network operations must move from visibility to action Infrastructure management must be: Enabling a step-change in operational simplicity Pre-emptive Automated Proactive Complexity demands change © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential..
  • 10. Cisco Confidential Factory Cameras and sensors Enterprise HQ Paris, France Home office Branch office Las Vegas, NV mobile user Cloud/SaaS provider Enterprise data center Edge data centers Mobile networks BYOD Enterprise edge Local ISP Transport Wireless gateway Regional data centers Cloud providers People, places and things Apps (data center, cloud) Enterprise connectivity networks Network services Cloud connectivity infrastructure Home Campus Data Center Branch Service Provider Internet SaaS Cloud Solving Our Customers' Most Pressing Challenge © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 11. Cisco Confidential Assure end-to-end digital experiences over every network End-to-end visibility AI-driven intelligence Closed-loop operations Deliver ubiquitous visibility where it matters Proactively detect and diagnose issues Closed-loop actions for domains and providers Digital Resilience Demands Assurance Home Campus Data Center Branch Service Provider Internet SaaS Cloud © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 12. Cisco Confidential Data and AI to deliver continuous intelligence and automation End-to-end visibility AI-driven intelligence Closed-loop operations Digital Experiences Assured by Cisco ThousandEyes Network operations must move from visibility to action © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 13. Cisco Confidential VISIBILITY INTELLIGENCE WORKFLOWS © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. ThousandEyes Platform 1000s of Global Vantage Points Unique X-layer Telemetry Global Collective Insight Cloud Enterprise Endpoint Cloud SaaS Apps APIs XaaS End user Network and routing DNS Application Billions of daily measurements Enrichment and algorithmic analysis Collective insight
  • 14. Demo © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 15. Cisco Confidential Unlocking Tangible Economic Value End-to-end visibility AI-driven intelligence Closed-loop operations 274% Return on Investment by year three <6 Payback in less than 6 months 60% Faster MTTI for disruptive incidents by year three, resulting in improved revenue assurance 88% Fewer FTE-hours spent per incident by year three, improving ITOps and NetOps productivity © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Cisco Confidential.
  • 16. Cisco Confidential © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved. Monitoring Assurance Predict and Optimize Mitigate and Remediate Baseline and Detect Localize and Diagnose Digital Experience Assurance Assuring Critical Digital Capabilities Monitor end-to-end digital experience from critical vantage points Visualize, localize, and diagnose across every network segment Forecast disruptions, optimize path, and plan connectivity and migrations Recommend actions across digital domains and teams
  • 17. Cisco Confidential • Subscribe to our blog to keep up-to-date! thousandeyes.com/blog/ • Tune in to the Internet Report Podcast thousandeyes.com/the-internet-report/ Next steps and Q&A Blog and Podcast Free trial Demo • Sign up for a free trial: www.thousandeyes.com/signup/ • Request a demo: www.thousandeyes.com/request-demo © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 18. Cisco Confidential 18 Q&A © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.
  • 19. Cisco Confidential 19 © 2024 Cisco Systems, Inc. and/or its affiliates. All rights reserved.

Editor's Notes

  • #6: What make us unique Unmatched telemtray data points collected Ecosystem integrations (cloud providers, across Cisco, incl Splunk) Innovations AI workflows Reality paints a different picture. Path from origination to consumption is riddled with immense complexity. Organizations rely on a mix of owned and unowned networking environments, creating a labyrinth of potential issues!
  • #7: For your customers, this is a crucial issue. The key realization is that it may not be their fault, but it is their responsibility. They may be paying AWS millions, but AWS doesn’t own the internet!
  • #8: Traditional markets in 2020 represented $10B+ spend on vendors (source Gartner) Adding additional markets as a result of digitization (source Splunk, Gartner) Adding AIOPs ($22B – Gartner), Observability ($2B Splunk + other vendors), DXA is new
  • #10: Gartner's survey of 2,400 CIOs reveals that digital leadership is crucial. Key priorities being excellent customer experience, improved operating margins, and revenue growth through digital investments. The good news is that you’ve got the perfect solution for this critical issue!
  • #11: Cisco empowers companies with Digital Resilience, ensuring they deliver exceptional digital experiences even amid disruptions or attacks. We achieve this through Digital Experience Assurance, a critical component of our strategy. At Cisco, Digital Experience Assurance is powered by ThousandEyes. Our approach stands out with three key pillars that differentiate us from the rest of the market: End-to-End Visibility: Unmatched visibility with millions of global vantage points and billions of daily measurements, providing deep insights across Enterprise, Internet, and Cloud networks, seamlessly integrated with Cisco's portfolio. AI-Driven Intelligence: Automated AI/ML insights to identify root causes and prioritize critical incidents, offering tailored recommendations and pattern analysis to optimize your environment. Closed-Loop Operations: Efficient resolution with automated workflows, optimized SD-WAN and cloud connectivity, and curated alerts, all supported by API integrations, webhooks, and OpenTelemetry.
  • #12: Seamless Integration: DXA is integrated across Cisco's entire portfolio, making it a natural fit for existing solutions. Differentiation: This broad integration enhances our differentiation in customer conversations. Simplified Ordering: DXA's inclusion in customer orders is straightforward, enabling easy adoption without complex implementation.
  • #13: So… how this works We have thousands of global vantage points: Cloud agents connected to Tier 2 and 3 networks around the globe as well as in public clouds As well as Endpoint agents, which are designed to sit on worker devices And Enterprise agents that can be deployed by enterprises within things they do own. Like on-prem, and their data center, or even in their own virtual private cloud  From that, we collect billions of metrics daily across every layer, whether that’s user experience, application, DNS, network routing.  We correlate all of these metrics and from that enable collective insight.
  • #15: Today, The world’s best companies are assured by Cisco ThousandEyes. Why? Because we solve a crucial problem, and they see strong economic value. Cloudification of all IT functions (networking, security, applications) means you need Digital Experience Assurance. You can help empower your customers everywhere, wherever they are on their journey.
  • #16: Critical capabilities of Digital Experience Assurance fall into two key categories – Monitoring and Assurance. ThousandEyes has always excelled at Monitoring capabilities. We've used our self-generated telemetry to provide end-to-end visibility to help baseline and detect issues with digital experiences from the beginning. And we empower customers to rapidly localize and isolate issues (is it the network or the application?) better than anyone else in the market. We've also delivered Assurance capabilities for quite some time, enabling customers to predict future state and optimize connectivity, and mitigate and remediate issues via recommended actions across domains. What's changed is ThousandEyes now powers Digital Experience Assurance capabilities for Cisco Networking Cloud. We're collecting and processing data from across Cisco, applying our AI/ML algorithms, and turning that into forecasts and recommended actions that are pushed into other parts of the Cisco portfolio so customers can take proactive actions to assure their digital experiences.
  • #17: JZ to cover Feature videos Cisco Live Announcement Blog Post ThousandEyes Support Community at the end of your slides? We’re trying to push customers to start using it more; link below: cs.co/TESupport