Trusting your Spidey Senses; When Data fails to Deliver
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This document discusses relying on intuition when data is lacking to make business decisions. It notes that 51% of business decisions are made using gut feeling, while 2/3 of leading marketers say data-driven decisions are superior. When there is no data, the document recommends watching and listening to users, validating decisions against intuition and data when possible, and having confidence in your product intuition developed from experience.
Trusting your Spidey Senses; When Data fails to Deliver
- 1. Trusting your Spidey Senses; When Data fails to Deliver Ori Bendet, Director Product Management @bendet_ori
- 2. 51%of business decisions are made using “gut feeling” Source: “Forrester Data Global Business Technographics® Data And Analytics Survey, 2016”
- 3. 2/3of leading marketers state that decisions made with data are superior Source: "The Customer Experience Is Written in Data,” - Google/econsultancy, 05/2017
- 6. How?
- 7. Ori Bendet Director, Product Management About Me An experienced Product Leader with both Enterprise and Startup experience combining strong technical and marketing skills. Leading a SaaS based digital learning platform at Time To Know called T2K Instructors who helps instructors digitize their learning processes.
- 8. Michael’s father 3 years old The reasons I wake up Naomi’s husband UX Lead, AT&T #2 coming soon!
- 9. Instructors About Time To Know Time To Know transforms the way companies train and improve their employees' knowledge through engaging experience, and actionable insights. We deliver micro-learning experience using AI technologies to identify and close the gaps in the business knowledge. Business
- 10. So How?
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- 16. NoData –No Problem! Market Research Current Solutions Alternatives Competitors N.I.H.I.T.O “Nothing Important Happens in the Office” My problem is not your problem Solution Validations “World Peace” problem Willingness to pay Willingness to use Solution Validations “World Peace” problem Willingness to pay Willingness to use ProblemValidations Existing Customers Non-Existing Customers Potential Customers What to do when there is no data
- 17. 17 “Customers don’t care about your solution. They care about their problems.”–Dave McClure
- 19. Existing Product • New features/technologies/innovations • Until data is gathered • Shutting down existing features – be bold! • Prioritizations • A/B Testing? Which options to start with?
- 21. How much Pizza would you order?
- 22. AI Generated Questions?? F*ck YEAH!
- 23. A BC Personal Taste Empathy ExperienceB C A Your Spidey Sense Yo u r i n t u i t i o n
- 24. Developing yourProduct Intuition Watch your users Validate Data vs. Intuition YOUR TITLE 05 Listen to your users Drinkyourown Champagne YOUR TITLE 06
- 26. T-U! @bendet_ori