TS company overview
- 1. Helping to increase companies valuability through deeper business understanding. Gleb Glonti Head of Marketing and Relations practice Two Signs Tel: +7 901 510 47 36 Mob: +7 910 427 55 96 Email: gleb.glonti@twosigns.com Tuesday, March 16, 2010
- 2. COMPANY #1 Two Signs is a communication consulting company that visualizes complexity to make confusing business and technology issues clear, concise and concrete. 2 Tuesday, March 16, 2010
- 3. APPROACH #1 By taking a holistic, analytical approach to our clients’ most challenging issues, we are able to develop solutions that deliver lasting value. Two Signs do it through the wide insight and deep business understanding. When people understand, they make better, faster decisions, leading to action and results. Tuesday, March 16, 2010
- 4. AREAS OF INTEREST #1 From insurance to mass media and energy, we have built up and continue to develop our expertise and understanding across a diverse range of industries, including: • Consumer Goods • Energy • Financial Institutions • Mass media • Insurance • Retail • Technology, Media & Telecommunications Tuesday, March 16, 2010
- 5. EXPERTISE #1 • STRATEGY • MARKETING AND RELATIONS Tuesday, March 16, 2010
- 6. STRATEGY #2 Strategy matters. Every company's success is founded on knowing what business you are in, understanding the current and future sources of advantage and capturing and maintaining an unassailable advantage. 2 Tuesday, March 16, 2010
- 7. STRATEGY #2 Mission and Vision. Mission and vision set the first step to reach the company full potential. Identifying and defining the organization’s mission, as well as a shared vision of the future, to inform strategy and inspire to actions. A clear corporate mission - a cornerstone of the company strategy, informs employees on the highest company objectives. Tuesday, March 16, 2010
- 8. STRATEGY #2 Strategy. Defining the path to sustainable advantage for a specific business. Business strategy entails knowing what business you are (or should be) in, understanding the current and future sources of competitive advantage in that business, and then defining a plan to capture and sustain an unassailable relative advantage over competitors. Tuesday, March 16, 2010
- 9. STRATEGY #2 Future of Strategy. Staying ahead of relentless change requires more than just better strategies. It demands that executives remain abreast of emerging strategic phenomena as well as innovative approaches and new tools for planning development. Applying new lenses, tools, and frameworks from the emerging frontiers of strategy to help clients enhance their advantage today. The goal of strategy is the pursuit of sustainable competitive advantage. As competitive and business environments evolve, sources of advantage must be perpetually renewed. Current focus areas are: • Strategy and the Internet • Advantage in a Networked World Tuesday, March 16, 2010
- 10. STRATEGY #2 Strategy practice clients • Eventica corp. • Russian Economic Forum • Sport-Express • Russian Investment Review Magazine • Pozitronika • Uralkali • Soyuzdornii • Geomostproekt Tuesday, March 16, 2010
- 11. MARKETING AND RELATIONS #3 Marketing and relations functions are on the “front line,” playing a critical role in driving revenues, retaining customers, and achieving overall company objectives. We use rigorous analysis and deep understanding to unlock the full potential of marketing and sales resources. 2 Tuesday, March 16, 2010
- 12. MARKETING AND RELATIONS #3 Branding. We help our clients become leaders in the brand-driven management of the complete business system—increasing the value-added potential of the brand with customers, employees, and capital markets. Branding involve fashioning a brand-portfolio architecture and positioning and then connecting each brand with the customer—using both deep perception into customer behavior and rigorous business analysis. Companies can seize the opportunity to build on existing brand assets by developing distinctive and highly relevant customer-focused benefit platforms, both rational and emotional. Superior returns come when companies continually enhance and expand on their brand promise, and customers feel that brands deliver consistently on their promise at key customer touchpoints. Tuesday, March 16, 2010
- 13. MARKETING AND RELATIONS #3 Customer insights. Marketing can become more effective through our knowledge of consumer and customer needs, which helps clients determine buying behavior, develop useful offerings across channels, and clearly present their products to customers. We combine expertise in understanding complex business issues with an ability to arrive at tailored customer insights that lead to a deep understanding of customers. Insight into customers is crucial to the development and execution of successful strategies on a wide range of issues, from uncovering growth opportunities to refining pricing and promotion plans. We apply a unique, integrated approach to bring clients the full value of a deeper understanding of customers. Tuesday, March 16, 2010
- 14. MARKETING AND RELATIONS #3 Relationship management - PR/IR/GR. Each customer or partner represents a distinctive set of business opportunities. This service offering helps clients take a long view of relationships and manage through the entire relationships lifecycle. Relationships are assets that change in value over time and where cost and benefit can be disconnected. Therefore, a company may think of its relationships as elements of an investment portfolio. It is important to know the position and role of each relationship in the portfolio to make informed management decisions about them. Tuesday, March 16, 2010
- 15. MARKETING AND RELATIONS #3 Interactive. New efficient and scalable way of reaching customers, serving them, and maintaining their loyalty. We provide our clients with a bunch of flexible digital techniques bringing together analytics, marketing and IT for achieving the common goal of increasing the revenues. Tuesday, March 16, 2010
- 16. MARKETING AND RELATIONS #3 Design. We strongly believe that today design is a motion driver and one of the basic purchase decision making keys. We can compare it to a brilliant which should be perfectly cut from every side as well as the company image should be designed and sound in graphic, digital/ interactive or architectural environments. This builds the right customer perceptions of ether the product or the company. Tuesday, March 16, 2010
- 17. MARKETING AND RELATIONS #3 Go-to-market. Go-to-market strategy combines all the commercial functions. We use an integrated approach to help assess the effectiveness of our clients’ current marketing and sales capabilities, identify the areas most in need of attention, and design a comprehensive program for improvement. Tuesday, March 16, 2010
- 18. MARKETING AND RELATIONS #3 Marketing and Relations practice clients • ABB Russia • Gazprombank • Nokia • Sberbank • Abrau-Durso • IFD Kapital • North Gas Ltd. • Schuka TRK • ADCR • Incognito • Palmer TC • Shell • ATON • Interfintrade • Pozitronika • SvyazBank • British Council • Kapital Strakhovanie • Power Machines • Sun Interbrew • ChTPZ • LUKOIL Neftekhim • Praktika-El • Toyota • Donstroi • Megafon • ROSENERGO • Toshiba • Eventica corp. • Mintrans • Russian Economic • Uralkali • Finkraska • Mosenergo Forum • Vedomosti • Fidelity Insurance • MTS • Russian Investment • Vnesheconombank Alliance • NIKOIL Review Magazine • Volvo Trucks Corp Tuesday, March 16, 2010
- 19. Thank you Gleb Glonti Head of Marketing and Relations practice Two Signs Tel: +7 901 510 47 36 Mob: +7 910 427 55 96 Email: gleb.glonti@twosigns.com Tuesday, March 16, 2010