If you Build APIs will Developers Come?
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This document contains summaries from three speakers on the topic of building APIs for developers. The first speaker, Kevin Kohut from Accenture, discusses that developers do not care about business models or backend services, they want easy API discovery, adherence to standards, usable examples, and simple monetization. The second speaker, Kevin Toms from Philips Hue, emphasizes the importance of providing a business model for developers and maintaining documentation and support. He discusses Philips Hue's model which allows developers to create and sell apps. The third speaker, Allen Rodgers from Pearson, stresses that APIs should be treated as a product with easy access, great documentation, active communities, and phenomenal support to
If you Build APIs will Developers Come?
- 1. 1 If You Build APIs, Will Developers Come? Kevin Kohut, Accenture Kevin Toms, Philips Hue Allen Rodgers, Pearson
- 2. Accenture 2 Kevin Kohut Global API Enablement Lead, Accenture
- 3. About Kevin (https://api.apifirst.net/signatures/kevin) { “name” : ”Kevin Kohut”, “role” : ”Global API Enablement Lead”, “company” : ”Accenture”, “title” : ”Senior Manager”, “email” : ”kevin.kohut@accenture.com”, “phone” : ”818 915-6678”, “tagline” : “Digital transformation through API Enablement” }
- 4. Developers Don’t Care! • About your business model • How you make money • How awesome or complete your backend services are • Whether your services are written in Java, Node, Python, PHP, Ruby, C# – Well, they may *SAY* that they care, but they really don’t! And Don’t Want: • To be hassled with complex registration procedures just to start playing with your APIs • To have to learn your business processes in order to know how to use your APIs • To have more than one bookmark related your APIs • To deal with marketing hype, pushy sales reps, and 30-page EULAs 4©2015 Apigee. All Rights Reserved.
- 5. What Developers Want 5©2015 Apigee. All Rights Reserved. API Strategy Easy discovery of what your APIs do RESTful APIs that adhere to standards Usable examples that illustrate real use cases Simple monetization model
- 6. The Tale of Two Menus 6©2015 Apigee. All Rights Reserved. Here is what we have to offer… Tell us what you want…
- 8. IF YOU BUILD APIS... KEVIN TOMS, DEVELOPER EVANGELIST, PHILIPS HUE
- 9. So you have APIs.. Will developers come and use them? The question is...
- 10. What is in it for developers? What is THEIR motivation to use YOUR APIs Why should they?
- 11. Philips Hue-- We have fun on our side. Playing with colored light But we also started right away with a developer business model = Developers can make, and sell Hue apps on the App stores $$$$
- 12. Business Model No business model for devs, no motivation to invest their time and money into using your API Assuming you have a business model for developers, the question is..
- 13. Where are they? How can you find, and grow the number of developers? Developer marketing/ outreach is important But support them well too Good documentation online Maintain it Provide tools that help Respond to questions etc
- 14. Philips Hue-- Our API is easy to use that helps We launched it with an easy to use iOS SDK to create apps, and added Android later We made good API documentation with a step-by- step easy start We maintain the information and respond to developers
- 15. Hackathons – special case We have lights, good for hackathons, visual We learned by doing We developed hackathon developer kits, portable home Hue system Many hackathon benefits, but great for direct communication with devs, and testing the tools you provide
- 16. Hackathons – Dev kit
- 17. Re-cap Make sure there is a business model for the developers Outreach to find them PLUS Back that up with Good documentation Good support Concern for their success
- 18. Concern for their success Developers are your allies, they make your product more interesting Don’t just provide the API and leave them to it, assist them Help them to make money too..
- 19. Philips Hue-- We don’t compete. We have big company resources to make apps, but we don’t Except for the Hue App that is supplied with the system And in that app, support for our developers -The More Apps for Hue menu item
- 20. Philips Hue-- More Apps for Hue (click goes to App Store buy Listing)
- 21. Some final thoughts Be Real-Think of yourselves as collaborating with developers, you may be bigger but you are not better Be Respectful -Respect the developers. You control your API and therefore the market, but never get arrogant Don’t compete -Don’t put out products that compete with your developers, just because you have the resources to do so
- 22. Some final thoughts Be Responsive - Help developers to sell the apps that they create using your APIs. (You control your market) Be Honest - When you make mistakes, admit it. You are not expected to be perfect by developers, mistakes can hurt them businesses, they want to know that they matter to you.
- 23. Questions… Kevin Toms kevin.toms@philips.com developers.meethue.com @philipshuedev For details about Philips Hue Lights www.meethue.com
- 24. Pearson 24
- 25. Field of Dreams Allen Rodgers Director, Pearson API Program 25
- 26. About Us Welcome to Pearson. We have a simple mission: to help people make more of their lives through learning worlds largest education company1 with 40,000 employees2 More than 70 countries3
- 27. 27
- 28. Presentation Title runs here l 00/00/0028 Get it right? 28 • 2 8
- 29. Presentation Title runs here l 00/00/0029 Let the user tell us! 29 • 2 9
- 30. ? Agenda 30©2015 Apigee. All Rights Reserved. Current State Why Come Real Question s Why Stay AnecdoteDoes and Don’ts ?
- 31. Current State 31
- 32. How ARE We defining Success, and exploring exploring Opportunities 300 Active Partners 1 30 + Apps 2 300 + Integrations 3 Successful! But… 4 The Program Today
- 33. Clients mobile, partners Integrate
- 34. ? Questions 34
- 35. WHY should They come Why should they stay Why should they
- 36. ? WHY should They come 36
- 37. value is everything the amount of money that something is worth : the price or cost of something: something that can be bought for a low or fair price: usefulness or importance The amount of money that something is worth : the price or cost of something Something that can be bought for a low or fair price Usefulness or importance
- 39. • Consistency • Reuse • Time to Market Internal Private • Device • Channels Partner • Integration (leverage client’s base, enhance functionality) • Client - differentiation Open • Cheaper • Faster • Ecosystem • Sum of Parts the amount of money that something is worth : the price or cost of something: something that can be bought for a low or fair price: usefulness or importance Value by Audience
- 41. ? Why should they stay 41
- 42. Value quality Why should they stay
- 43. Not lipstick on a pig, think like a developer Simplicity 1 Intuitive 2 Compliant 3 Shallow 4 quality apis MUST WORK 5
- 44. APIs are a product, must be treated as such Easy Access 1 Great Documentation 2 Active Community 3 Phenomenal Support 4 quality Service Reward 5
- 46. DO API first, Mobile second, Web third1 Do your homework (Who, What, How)2 Start “small” in terms of functionalities (you can always add but you can never remove) 3 Provide a compelling value proposition to drive adoption and grow your API ecosystem 4 Quality, quality, Quality Remain flexible to evolve with the needs of your user base 5 DON’T API as a “side project” 1 Neglect developers 2 Bad documentation (or inexistent)3 Bad sample code/examples (or inexistent)4 No or unclear Terms & Conditions5
- 47. Value is the only guarantee
- 48. Thank you
Editor's Notes
- #41: 4. Success in the open space can be determined by measure other than use